Pure Jeevan Blog - Pure Jeevan Raw Foods

Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:

Back when we ate cooked foods (especially way back when our menu was not exclusively vegan), parmesan cheese seemed to be a staple of our existence (especially for Jim). We'd sprinkle it liberally on pasta dishes, salads, soups, and more.

As is typical for many raw foodies, you often realize after going raw that it was not always necessarily the food itself that you craved (no matter what it was); often it was simply the texture, the spices, the various flavors and tastes, etc. And that realization leads raw chefs to wonder whether the same experience can be recreated using only raw ingredients.

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

Hi everyone!? Sorry for not posting yesterday. Things got crazy-busy on my end, and Wendi is still out of town on her tour. I know poor Deb Young is eagerly awaiting our next installment, as that's the one from Wendi and KDcat's visit to sunny L.A. (during which they had SO much fun and captured some great footage at a raw restaurant there!). However, I honestly do not have a single free moment this week. So, we'll pick up on Monday, April 5 -- by which time our raw travelers will have returned home!? Upcoming posts include:

Los Angeles -- vids w/ Deb Young, visits to raw restauranrs
Las Vegas -- vid interviews @ a raw restaurant there
Arizona -- some Makin' It Monday stuff & staying w/ raw friends
New Mexico -- visiting w/ raw friend Terri Mares & all sorts of interesting activity/video
Oklahoma -- hanging at 105 degrees, & Wendi & Penni's raw event
St. Louis -- visiting w/ family there & my mom as a guest Makin' It Monday chef!
Geneseo -- visiting with family!! (Hi Cindy!)
Chicago -- visiting with Danny & Kathy Living, and a raw event at Whole Foods

Some of those are multi-day posts, too, as we have so many interesting raw food goodies to share!? So, see you soon!

Original Comments

Below, we have included the original comments from this blog post. Additional comments may be made via Facebook, below.

On March 30, 2010, TerriDactyl wrote:

You know we're always awaiting your installments. Your fans LOVE PureJeevan!!

You're such a sweet guy, and I even have more of the "inside scoop" on how sweet you are, so I definitely forgive you for not posting every day. Stay happy, and I'll see you in April.

Much love, Terri

On March 31, 2010, debbiedoesraw wrote:

Thanks Jim! that way I can post about the same time as you!
Mahalo!
aloha
deb

On March 31, 2010, RawAction wrote:

I love watching you check out new places - I want to do one of my own - maybe a UK raw tour...hmm...

On April 2, 2010, Isle Dance wrote:

How exciting!

Welcome to Pure Jeevan's "Juice-a-Day Jamboree"! You're probably wondering, "What IS Pure Jeevan's Juice-a-Day Jamboree, anyway "? Well, it's simple:? It's an ongoing, informal, loosely organized "event" centered around juicing. Think of it as an interim step between (1) any kind of diet or lifestyle, from SAD to full-on raw, that does not include much regular juice, and (2) an all out juice feast where that's ALL you'd consume for a period of time. Basically, we're saying, "Let's just make this simple and accessible for everyone. Let's just make a goal to simply drink more fresh juice!"

Wendi and I have been thinking a lot about incorporating more juicing into our lives lately (which is something we've done off and on over the years but never stuck with long-term). One thing holding us back from doing it more often is the time requirement. When we juice, it usually takes a half hour or so from start to finish. I know it doesn't seem that complicated, but I suppose it's just the whole process of setting up the juicer, washing and peeling the produce, juicing it, setting the juice aside while we clean the juicer, doling out the juice into glasses, cleaning up the mini-mess that makes, and then sitting down to actually enjoy the juice.

... just a quick interruption of "Crazy Week" to do two things:

1. Congratulate Natural Zing on their 8th year in business!

"Only somebody who really takes the time to understand [Pure Jeevan's Salsa's*] potential can then coax it into its fullest expression. Then, I mean, oh its flavors, they're just the most haunting and brilliant and thrilling and subtle and ... ancient on the planet." ~ Miles Raymond in "Sideways" (2004) (*slightly modified).

Jim here... Over the weekend, I'd made a string of videos for Pure Jeevan using my handy-dandy new phone. To my great surprise, when I went to post them to YouTube, they all came out sideways! So, I'm sorry, friends... you'll have to endure (if you so choose) a somewhat disorienting video, below. But, hey, at least it reminded me of that wondrous quote from the movie Sideways! I imagine Paul Giamatti describing one of my own recent creations this way -- a sort-of half-raw, yet still very healthy delight that I like to make sometimes.

My reason for featuring a less than 100% raw recipe is two-fold. First, I'd been discussing transitioning to raw (see yesterday's post). And, adding more raw into your non-raw diet is a great way to transition. I believe that raw sauces are an excellent way to achieve this, as I'll explain in the video. Second, if you do prefer a 100% raw dish, then you can simply replace the beans with something else -- perhaps sprouted beans, or maybe your own invention from the dehydrator.