Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




To help keep all of you inspired, we ve asked some

remarkable individuals to share their raw food stories with you. Enjoy!

Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.

In this special five-part series, Joanna Steven uncovers where some top vegetarian athletes get their protein. Here's part four, focusing on Brendan Brazier's take on this issue.

GREEN LEAFIES

Brendan Brazier is one of only a few professional athletes in the world whose diet is 100% plant-based. He s a professional Ironman triathlete, bestselling author on performance nutrition, and the creator of an award-winning line of whole food nutritional products called Vega. He is also a two-time Canadian 50km Ultra Marathon Champion.

It's nice to meet new people, isn't it? For today's Take the Time Tuesday, I'd love for you to meet someone who's really helping to make a difference in the raw food world in an exciting way.

Take the time to meet...

To help keep all of you inspired, we ve asked some

remarkable individuals to share their raw food stories with you. Enjoy!

My Story of Conquering the Myths of My 50+ Body

I ve been eating 100% live/raw food for a little over eight months now, and I believe it all started? well.... hmmmm? let s see. Last summer I was determined to do something once and for all about the weight that I put on since I turned 50, six years ago (well, almost seven years now ). It seemed that no matter how much I exercised or how much I ate ? or didn t eat ? nothing stopped the onslaught of impending bulk. Each year added a few more pounds until I hardly recognized myself! What happened? Who was I? Where did this strange body come from? I decided I needed to take this foreign body by the horns and wrangle it back into submission. Actually, I was gentler than that, but the determination was there.

For today's installment of Makin' It Monday, we wanted to share something that we've been making a lot of lately. It's so simple, yet so delicious and refreshing. Here's the recipe:

  • 2 cucumbers
  • 3 large stalks of celery
  • 1 handful of cilantro

That's all!? You might finish with a pinch of your favorite salt (optional).? Also, since the cucumber is an extremely water-heavy veggie, I would advise you to run it through the juicer several times. Here's what I do:

In August of 2007, I was on the verge of an emotional breakdown. My entire world had changed since I adopted the raw food lifestlyle. My body had released nearly 100 pounds of unhealthy weight, my health had dramatcially improved, I ended unhealthy friendships, I released a lot of stored emotional memories from childhood abuse, I realized that I wasn't living in a location that met my needs anymore, and so much more. I can't think of any aspect of my life that hadn't changed, in one way or another, over the year and a half that led up to my urgent need for a retreat.

KDcat and I returned from the ashram last night filled with peace and motivation to move forward with our current goals (more about this in the upcoming newsletter). However, we also returned to a home with next to no produce in it (well, compared to what we normally have available). What to do? There's no way to run to the co op today (only one car in our home) or this evening, so it's time to be creative. Let's take a look at what Pure Jeevan has in the fridge and on the counter, and we'll see what we can create!

Q: How Long Do Smoothies Last?

I responded to a similar question a while ago in an online forum. This issue comes up a lot, acually, so I figured I'd provide our response here on the blog rather than simply through an email reply. Here's that response, reworked a bit for our blog:

Optimally, I suppose we'd all just eat things whole, most of the time, instead of blending/juicing ...

Picking up from the previous installment, Wendi and KDcat absolutely loved beautiful Corvallis, but ultimately felt it had too much of a small-town feel for us. So, they decided to take a road trip to the nearest big city, Eugene. KDcat and Stephanie (one of the lovely daughters of our Corvallis hosts) were enjoying their time together, so Stephanie decided to come along.

The trip from Corvallis to Eugene is but one pleasant hour's drive.The group's first stop was the Buffalo Exchange, a new and secondhand clothing store. Everyone loved the store, which offered a great selection of? fun clothes you can t usually find in other stores or thrift shops. A barely worn pair of red hi-top Converse sneakers was the highlight of this stop for KDcat. She's been wanting a pair of these exact shoes for ... well, forever! She immediately began decorating them when she had the chance (after they were disinfected, that is).

From there, they explored greater Eugene, checking out areas others had suggested. There were a lot of cute shops, but they were geographically spread out. It wasn t like the neighborhoods in Portland, where you can walk blocks and blocks with unique stores, restaurants, etc., all in a row. There was a nice vibe to Eugene, Wendi said, but something about it just didn t feel like home for us. Wendi said there weren t as many people out and about as she'd expected, but that could have been because they visited on a Sunday. Here are some pics from around town -- and then we'll talk food.

Here's some coconutty video footage from our Florida Keys excursion. First up is some footage of Randesh, from www.TheGuana.com, who obtains fresh coconuts for Charlie Wilson's Key West restaurant, Help Yourself (see yesterday's blog post).Notice that Randesh uses a proper piece of equipment -- a large machete (or cutlass) -- which makes short, easy work of opening these precious gifts of nature! In the video footage following that, you'll see how comically difficult it is to open a young coconut when you lack the proper equipment. We actually went out looking for a machete, but could only find a large chef's knife at a local K-Mart. Yep, they were sold out of machetes! (Ironically, the chef's knife -- the heaviest one the store had -- cost about $17, while plain old machetes run just $10 or so at most hardware stores. Next time we'll keep looking...)