Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.

Day 9: It's the final day of Navratri, often the largest day of celebration. On this day in India new businesses are started, children begin their formal education if they are at the right age, and past regrets (and many times debts) are left behind. It's a new beginning, fresh start, and is celebrated as such. Today, Pure Jeevan is celebrating in a big way, too!

Yesterday, Jim handed in his resignation where he works. He was closing old books, imagining new ones, and today markes his first step of his new life. He gave the office one month's notice, after which he'll be here in Portland. Our new life has officially begun!

This is Part II of a two-parter on raw food restaurants. Yesterday, we listed a half-dozen challenges that one might face when opening a raw restaurant. Today, we're focusing in on the more enjoyable side -- the potential advantages that opening raw restaurants offer over their cooked-food counterparts.

Let's dive into it... Here are six things we believe are advantages!

Wow, is it Friday already !? Time flies when you're powered by 100% raw organic goodness! Today, we wanted to share an audio interview with you. Last night, Alex Ortner from the Movement to Reverse Diabetes Naturally interviewed us about our recent work helping them spread their message. We were honored to hear him introduce us as "two people that hold a special place in my heart right now, and I'll tell you why that is: They are probably the two most active people that we've had in the movement to reverse diabetes naturally."

Well, Alex, it was our pleasure! We met scores of new people during our work for RDN, generated major awareness about the movement, and spread the word about the raw food lifestyle as well. To listen to or download the interview, just visit their site, here. Topics covered include:

Today, for Thankful Thursday, I want to focus on a raw food related subject: Raw Recipe Books! Without the many mouthwatering, visually appetizing recipes that have been created and published, I don't know if I'd still be living a raw food lifestyle at this time.

About two years ago, when I made the decision to transition into a raw food diet, there were some fantastic raw food recipe books available. A few years before that, when I tried raw for the first time with a dear friend of mine, there were books available but none of them were truly gourmet meals. It's amazing how much things change in just a few years! The newer books are filled with colorful pictures of the most visually stimulating foods, which never looked like simple chopped up veggies arranged nicely on a plate. We have a page with many raw recipe books listed, if you'd like to see some of the ones that are available.

We ve covered this in the past here on the Pure Jeevan blog, but it s something that s being discussed again online in major news feeds. Since many people read and learn from such sources, especially Yahoo! News, there is potential for a lot of damage and misinformation to be ?learned? by many individuals. In a recent article on Yahoo!, we re informed in the ?Health Experts Main/HealthLine? category that consuming only healthy foods is an eating disorder. Those who desire a healthy body by consuming healthy (as opposed to unhealthy) foods are labeled as having ?orthorexia,? a supposed eating disorder that can be cured with cognitive behavioral therapy.

What does that mean, really? If we desire a healthy body, and all the vibrant energy that comes with it, then we are psychologically unbalanced? [Sarcasm to follow ] However, if we eat those same healthy foods, but also consume things like Kentucky Fried Chicken, McDonald s burgers, Wendy s French fries, or Skittles candies then we are balanced individuals and deemed psychologically healthy? What if we consume no healthy foods, preferring instead the Standard American Diet of fast foods, heavy meats and gravies, that includes few fruits or vegetables? Well, that s considered normal and of no concern in the least bit ? there is no eating disorder when consuming a diet like that. You can require caffeinated beverages to have enough energy to get through the day and that s normal, too. Die of a heart attack from such a diet and that s normal, too.

KDcat and I returned from the ashram last night filled with peace and motivation to move forward with our current goals (more about this in the upcoming newsletter). However, we also returned to a home with next to no produce in it (well, compared to what we normally have available). What to do? There's no way to run to the co op today (only one car in our home) or this evening, so it's time to be creative. Let's take a look at what Pure Jeevan has in the fridge and on the counter, and we'll see what we can create!

Jim here... I'm back from Raw Spirit Festival East with roughly 4 Gigs of pictures and videos to sort through, as well as 17 pages of handwritten notes about my rawsome experiences. So, tomorrow, I'll begin the task of sorting through it all and posting all sorts of fun stuff (photos, videos, and tales of adventures).

For now, all I'll say is that Rawbin Anderson, RSF East Manager, did a spectacular job in orchestrating the whole event. Here's Rawbin:

I thought I'd share some recent pictures with all of you. Let me know what you think!?



Carob Peppermint Hearts

This is a recipe I created to take the place of a packaged raw cacao dessert that Jim loves. I don't like to eat cacao, because it disturbs my heart, so I use carob. A new raw friend asked for a recipe for this dessert, because she loved it so much, but I don't have one. I dump walnuts, coconut, agave, and peppermint oil into the food processor and mix until it's a consistency that can stick together. For Valentine's Day I shaped the mixture into hearts. Sweet!?

Jim here again... So, instead of Episode 1 of "Know Your Food," we present Episode 0.5, which documents the high drama of launching a video blog. Quite intense, my friends... Recall yesterday's installement -- when we captured the initial moment of inspiration in our library? Well, today's installment is a "confession cam" one, just like you see on every reality TV show ever produced.

The question is: Will we EVER actually launch our nutritional web show? Stay tuned...