Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




I was grocery shopping in Giant Eagle with a friend the other day; I was just there to keep her company. When we left the Nature's Basket area (where they sell organics and more natural items), I felt a strange feeling. I hadn't realized it, but over the past two years I stopped shopping in the other areas of the store! I told her that by the time we hit the packaged shelves of the Nature's Basket area, I'd already be done shopping and my cart would be filled. We had a good giggle and went on shopping.

Anyway, that has since brought my attention to the shopping carts of those around me. We do about 5% of our shopping in Giant Eagle (last minute things that we've run out of, that don't merit a trip to our Food Co Op), so lately I've found myself in Giant Eagle looking into the carts of those around me. I'm not judging anyone, I'm just curious. On average, just about everyone has a small bunch of bananas in their cart. There are the occasional carts with something like a cantaloupe, a bag of apples, and once I saw a single tomato and a bag of lettuce. The rest of the carts have been filled with packaged foods. There is next to no living food in the carts.

As promised, here's today's herbal installment, a video on Oregano Oil! Verdict: It's strong, for sure, but it's not as bad as I thought it was going to be!

I have a need for hot food in winter to feel warm.

We hear this comment a lot from those trying to lose weight. Some joke that they thought their excess body fat would be keeping them warm, but they're still feeling cold and needing hot food in the winter months.

In the past, we've talked about reasons what's going on in the body when hot foods are consumed. Understanding this will help you realize that hot foods are actually not very good for our bodies. When we consume very hot foods, that heat is then inside our bodies, next to vital organs, while the body needs to maintain a temperature around 98.6 degrees. When we have temperatures higher than that right next to our vital organs, it must quickly work to remove that excess heat. It's the removal of this excess heat that causes us to feel warm. It's our bodies trying to stay in a healthy state. We are actually putting our bodies under stress when we do this (the same holds true for eating overly cold foods, like frozen desserts and icy drinks).

April 13, 2008

I noticed that since I ve been eating only mono meals, I seem to be consistently sleeping eight hours a night, as opposed to nine, or more. It s a dreary day today, yet I don t feel like I m tired or down, which is how I normally feel when there s not enough sunshine.

It's been an interesting week for us here. We've looked at a handful of ways that people may either become obese, or sustain an obese body -- all largely for reasons outside of dietary intake. The three situations we looked at included maintaining weight as a defense mechanism (Tuesday), becoming obese through worrying about becoming obese (Wednesday), and obesity as basically a physical manifestation of a non-physical longing (Thursday).

Without a doubt, these are just three out of hundreds of possible non-physical contributors to poor health. The idea was merely to start a thread on these things, opening people's minds to possibilities that perhaps they'd never seriously considered.

Here it is: Putting it all together. Here you'll see what we use for our taco shells and how we build up our taco. Quite often, we also make a raw sour creme using cashew nuts and lemon juice. But, for these tacos, it'll just be meat, salsa, and guac. Enjoy!

So it's time to continue that discussion on the aforementioned fringe one percent -- those people who will not accept your conscious intention to pursue your own health via this path. Please keep in mind during this discussion that we're only discussing just that one percent, not people in general. So, this is, I hope, relatively rare.

To begin, I'd like to stress a few points:

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

Jim here... A health-conscious friend of mine was feeling sick today. And, while I certainly do not advocate harping on the sick, I did have a very mild discussion with her when she phoned me for some advice. I asked, "Do you know what cognitive dissonance is "

"I'm not sure," she replied.

Hi Everyone. It's Friday... Let's have some fun!? For today's blog entry, I thought I'd post my submission to the recent video contest held by the Vita-Mix company. They were looking for a new spokesperson, and offered a $10,000 prize for the best video. I didn't make the final cut, but did have a good deal of fun making this short video. Hope you like it:

Last year when I organized a raw food spiritual retreat at an ashram, I met some very lovely people. Two of those individuals were Patty and Denny (you can visit their blog to say hello to them). They were new to gourmet raw foods, so they were enthusiastic learners at the retreat. When they returned home after the blissful weekend, they began using their new raw food knowledge. Here are some excerpts of emails I have received from them since the retreat last year:

Well, you said you're motive in putting on this retreat was simply to pass on this valuable information and to help others; you were very successful where we're concerned - it is no exaggeration to say that you have changed our lives forever.

We've been almost 100% raw since the retreat. ... We're so excited about this new way of eating that we bought a new Vita-Mix. ...We can actually say that this has been our most notable and enjoyable dining experience - ever, in our entire lives! No one would ever put that much work into something if it were just for money; it is obvious that you did it from your heart. We feel blessed to have received such a gift.