Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




We ve covered this in the past here on the Pure Jeevan blog, but it s something that s being discussed again online in major news feeds. Since many people read and learn from such sources, especially Yahoo! News, there is potential for a lot of damage and misinformation to be ?learned? by many individuals. In a recent article on Yahoo!, we re informed in the ?Health Experts Main/HealthLine? category that consuming only healthy foods is an eating disorder. Those who desire a healthy body by consuming healthy (as opposed to unhealthy) foods are labeled as having ?orthorexia,? a supposed eating disorder that can be cured with cognitive behavioral therapy.

What does that mean, really? If we desire a healthy body, and all the vibrant energy that comes with it, then we are psychologically unbalanced? [Sarcasm to follow ] However, if we eat those same healthy foods, but also consume things like Kentucky Fried Chicken, McDonald s burgers, Wendy s French fries, or Skittles candies then we are balanced individuals and deemed psychologically healthy? What if we consume no healthy foods, preferring instead the Standard American Diet of fast foods, heavy meats and gravies, that includes few fruits or vegetables? Well, that s considered normal and of no concern in the least bit ? there is no eating disorder when consuming a diet like that. You can require caffeinated beverages to have enough energy to get through the day and that s normal, too. Die of a heart attack from such a diet and that s normal, too.

Welcome to Pure Jeevan's "Juice-a-Day Jamboree"! You're probably wondering, "What IS Pure Jeevan's Juice-a-Day Jamboree, anyway "? Well, it's simple:? It's an ongoing, informal, loosely organized "event" centered around juicing. Think of it as an interim step between (1) any kind of diet or lifestyle, from SAD to full-on raw, that does not include much regular juice, and (2) an all out juice feast where that's ALL you'd consume for a period of time. Basically, we're saying, "Let's just make this simple and accessible for everyone. Let's just make a goal to simply drink more fresh juice!"

Wendi and I have been thinking a lot about incorporating more juicing into our lives lately (which is something we've done off and on over the years but never stuck with long-term). One thing holding us back from doing it more often is the time requirement. When we juice, it usually takes a half hour or so from start to finish. I know it doesn't seem that complicated, but I suppose it's just the whole process of setting up the juicer, washing and peeling the produce, juicing it, setting the juice aside while we clean the juicer, doling out the juice into glasses, cleaning up the mini-mess that makes, and then sitting down to actually enjoy the juice.

Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.

We've spent some time on this blog talking about how much fun you can have via the meetup.com web site. If you search that site, you can probably find raw food meetups near you!? But, a few readers have asked us some follow-ups, such as What should I bring and What should I do if I'd like to host a raw foods meetup

*Attending* Raw Foods Meetups

Okay, so you signed up for a raw foods meetup group, waited patiently for the next event to come round, and now it's time!? But, wait... this is your first such outing. What should you bring

In all of our discussion of immune-building lately, we remembered today that we left out one enormously important item that should be present in anyone's "healing toolbox." That item is, of course, laughter. What better time than a "Fun-Filled Friday" to celebrate the healing power of humor!

Years ago, we'd heard a remarkable story about a man who had cured himself of a terrible disease using laughter as his "medicine." According to the story we heard, the man checked himself into a hotel and just watched Marx Brothers comedies for hours on end, and was eventually cured.

EVERYONE LOVES RAW TACOS!!! So, this week, we're going to show you FOUR "Makin' It Monday" videos instead of just one. These were filmed in Berkeley, CA, at our dear friend Carolyn's apartment. We hope you love these recipes. We actually eat raw tacos quite regularly -- especially when tomatoes are in season.

Rita Romano, author of the widely available book Dining in the Raw and executive chef for many years at the Hippocrates Health Institute, is a true pioneer of the raw movement. We were thrilled to have the opportunity to visit with her and her two lovely Boston Terriers, Angel and Oreo. Here's PART TWO of our talk with her:

Happy Navratri!

You haven't been hearing much from me (Wendi) lately, for a variety of reasons. Over the next few days, I'll be celebrating Navratri and posting here on the blog at the end of each day. In my posts, I'll be sharing some of what has been going on with me and why you haven't seen much of me around, as well as comments on my celebration of Navratri.

It's day three and all is going okay. I seem to have a bit more energy since it's not all being sapped trying to digest complex meals. The last time I did mono mealing, I received countless emails from Pure Jeevan members who were concerned I was doing something unhealthy. Eating simply for nine days, however, is not unhealthy.

Did you know the body doesn't need a full range of vitamins and minerals at each and every meal? Somehow many of us were taught that each meal needs to be a complete balance of vitamins, minerals, proteins, fats, carbohydrates and that just isn't the case. What the body needs is a well-rounded diet, overall, to be in a balanced state. If, over the span of a month or two, you've consumed a variety of fruits, vegetables, nuts, seeds, and sprouts you will find that you've met just about all of your nutritional needs.

Hi everyone! Jim here with a really special treat for you today. I'm interviewing our friend Joe Prostko, who we've known for a good year or so through the Pittsburgh raw food meetup group. You may remember Joe from our cacao pod video a while back.

We just had a big raw food potluck costume party here, and Joe showed up as an Oompa-Loompa. At first, I admittedly did not get the deeper part of this joke. I simply thought it was a novel costume because it was a character from the Willie Wonka book / movie. Later, however, it really sunk in, as I decided to flip through the Willie Wonka book to read up on Oompa-Loompas. Here's a quote from Willie Wonka author Roald Dahl:

For this Take the Time Tuesday, I'm going to do something different. I'd like to share with you some of my friends and family, people I'd be pleased for you to meet in person some day. They are all beautiful people, filled with love.

Take the time to meet...

Some of Pure Jeevan's Friends and Family!?



The birthday girl, Rhia, asleep on her beautiful Nani?