Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




To keep all of you inspired while we are away, we've asked some

remarkable individuals to share their raw food stories with you. Enjoy!

Jim here...? Ahh, yes, you noticed, didn't you ? We'd started posting a video series called "Know Your Food" recently, promising to shoot for it being a DAILY series -- only to have its presence totally disappear as though Harry Houdini himself had taken control of our blog.
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Well, we just wanted to post a quick explanation for you. Short answer: Know Your Food is coming back SOON!? We've been at work on so many amazing projects here at Pure Jeevan, a few of which we needed to complete prior to officially launching Know Your Food in a big way.
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To put it metaphorically, Pure Jeevan can be thought of as an enormous hang glider. With hang gliding, you have to make sure everything's in order before jumping from the cliff and soaring freely above the landscape. (Ummm, not that we've ever actually hang-glided. What IS the past-tense of hang-glide, anyway )? So, we're just checking the rigging and so forth right now.
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When we do step off that precipice, though... wow, you won't believe the cascade of huge announcements we'll have for the raw foods community. Know Your Food (which will return soon, prior to all of the huge announcements we have in store) will return in all of it's YouTube-esque glory very soon. So, thanks for your patience in that matter!
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One more thing:?

Our friend Kevin Gianni is turning 30 this weekend. When you do the math, that means he was born December 7, 1978, which was pretty much the apex of the disco era in America.It's no wonder the man struck the above pose in our back yard; dude's got the Village People in his blood! So, it would be really nice if you boogied down to his site, www.RenegadeHealth.com, and wished him a happy birthday. He's also on Twitter -- cast a shoutout to: @KevinGianni.

Driving to work today, we noticed that McDonald's has launched its latest product aimed at the health-conscious demographic. In case you haven't heard, you can now purchase fruit smoothies at Mickey D's! Sounds like real progress, right? Well, let's take a closer look and see if they're really as healthy as they sound.

McDonald's is not exactly known as a healthfood destination. After all, a typical lunch at the Golden Arches these days might well include something like an Angus Bacon & Cheese, Large Fries, and a Large Coke. ?Together, that's 1,600 calories, 64 grams of fat, and 2,400 mg of sodium, 99% of which is from highly cooked, highly processed, non-organic, factory-farmed, nutrition-barren source materials . (Add on another 75 calories and 550 more mg of sodium if you plan to go through, say, five packets of ketchup along with those fries.) (Source) And, some people eat that daily!

This past weekend we had the pleasure of Rhio and her partner, Leigh, visiting with us. Rhio was in town for a presentation on Genetically Engineered foods (more about that here) and she took the opportunity to spend some time with us. It was a lovely weekend and we talked about all kinds of things (yes, even non-raw food things!), laughed a lot, enjoyed delicious raw foods, and got to know each other better.

While they were here, Rhio and Leigh agreed to allow us to interview each of them for this blog. Since we needed to keep the interview under ten minutes (the maximum time allowed on most video sites), we decided to ask questions about topics we had already touched on with Rhio and Leigh during their stay--things we thought might be interesting for all of you to hear about.

Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.

Jim here... I thought it might be interesting to spend the rest of this week looking at some quotations we've come across that discuss obesity entirely outside of the context of diet. ?While these quotes focus on obesity, it's likely (in my opinion) that the authors' intentions pertain to almost any health challenge (obesity or otherwise).

Today, we're going to quote a well-known author, Marion Woodman. Tomorrow, we'll hear from Rhonda Byrne, Thursday Dr. Gabriel Cousens, and Friday I'll recap with something I posted on Facebook a while back from Tony Robbins.It should be an interesting week -- and, by the way, I'll tie all of this back into raw foods on Friday, and discuss then why the raw food diet makes a lot of sense for healing obesity and other health challenges even if, as these authors imply, one's diet may not be the sole or ultimate cause of one's health challenges.

Jim here... When you're a committed raw foodie, certain activities that most other people consider routine can become somewhat difficult if you don't apply a bit of forethought and planning. Take traveling, for example -- specifically, flying.

What if you're flying out of town -- say, to the Florida Keys (wink, wink) -- and want to make sure you'll have enough to eat during the day-long trip? What if you also want to bring along some staple raw food items as well ? What if some of these are generally refridgerated ? How can you accomplish all of that?

Welcome to Day 2 of Pure Jeevan's "Salad Dressing Week"!? Today we take a trip across the Pacific to the land of the "Rawsing Sun." I've yet to meet any raw vegans from Japan, but would be highly interested in hearing about what it's like to be raw vegan there.

Today's video not only shows a tasty salad dressing recipe, but it's really a testament to bold improvisation in your raw kitchen. In order to create something new, you really have to be willing to experiment. Sometimes you simply fail!? But, more often than not, a recipe that you have not quite perfected just needs some tweaking.

It's time for a little Phun Phriday Philosophy. (I hope you don't mind a little levity as we end this glorious week ) It just occurred to me that philosophers and self-development gurus commonly admonish against "attachments." Isn't that true ?We're attached to our egos, our possessions, our relationships. All attachments are bad, it is said. I believe one of the primary tenets (Noble Truths) of Buddhism centers on this very thing -- that our attachments cause suffering.

Well, all of that may be food for thought. But, when it comes to food for your body, I'm here to tell you that attachments are GOOD -- especially, when we're talking about the shredder attachment for your food processor!? Oh, don't lie to me, fellow raw foodie (or raw aspirant, as the case may be): You know you've neglected this wonderful tool, haven't you? -- relegated it to some unimportant place in the back of a kitchen drawer somewhere, right ! Well, it's time to rediscover the shredder blade! Your mission, should you choose to accept it, is to reconnect with this delightful food processor attachment.

I suppose that, when you buy more produce than the average consumer, you come to observe a thing or two about that produce. We can't say for sure that our assertion is 100% true, but it sure does seem true to us. You see, we've noticed that produce we purchase at farmers' markets tends to keep longer than store-bought. Give it a try yourself, and see if your produce stays fresher longer!

Of course, there are many other benefits to shopping at farmers' markets. Aside from the produce being able to stay fresh longer, you're getting it in a much fresher state than store-bought. So, the things you eat first will be "extra" fresh tasting.

To keep all of you inspired while we are away, we've asked some

remarkable individuals to share their raw food stories with you. Enjoy!