Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

Jim here...Well, something awful happened today at Pure Jeevan, something utterly shocking to any raw foodie on the planet -- our Vitamix container broke! I know, I know... breathe with me: Deep breath in... deep breath out. There, that's better. It's going to be okay, I just know it!

Here's what happened:? The agitator assembly (the metal part at the bottom that connects to the blades inside the container) wore out. It blew some kind of bearing or something, lost its internal oil, and started making an infernal noise when we blended our morning smoothie. It was pretty clear we'd blended up our last elixir in that container.

What fun do you have planned for yourself today, this weekend, or sometime in the near future? If the idea of having fun feels a bit foreign to you, then we sure are glad you found our blog. We'd love to encourage you to have some fun every day, but to especially have extra fun on the weekends (or whenever you have a couple of days off in a row).

What makes the weekends so special? For most people the weekends are a time when your schedule isn't dominated by weekly work commitments. It's a time when you can (no matter how busy your life is) probably arrange your days the way you'd like. So, why not arrange some time for fun? If you can manage it, try to arrange an entire weekend of fun for yourself!

Jim here... A health-conscious friend of mine was feeling sick today. And, while I certainly do not advocate harping on the sick, I did have a very mild discussion with her when she phoned me for some advice. I asked, "Do you know what cognitive dissonance is "

"I'm not sure," she replied.

The Lovely Rhio
Within just a few days of posting our year-end summaries and plans for the future, we were contacted by a few different individuals who asked to interview us. How exciting, right ! We've been diligently working on helping others learn about raw foods, while also helping our raw food community grow in different ways. It's wonderful to be recognized for all that we've done in the past and are currently working on!
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Our first interview was thrilling. We were contacted by Rhio, who was overjoyed to have found out about the All Raw Directory that we created for the raw and living foods community. She and her partner, Leigh, were down-to-Earth and easy to talk with. Jim and I both liked them very much. If you've never heard about Rhio (that's hard to believe), she's the author of "Hooked on Raw" and the host of an online radio show called "Hooked on Raw with Rhio," which airs on NY Talk Radio (formerly known as Tribeca Radio).Rhio's radio show is about healthy living, primarily through a raw/living foods diet and lifestyle.
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During the interview we talked about the All Raw Directory, our successes with the raw and living foods diet, our projects for the upcoming year, and so much more. The interview is currently available this week on the NY Talk Radio site, during the following hours: Monday, 4 & 8 pm; Tuesday, 9 am; Wednesday, 3 & 8 pm; and Friday, 4 & 8 pm. After this week, the interview will be available as a podcast on a special podcasts page. If you have some time, we'd love for you to check out the interview and let us know what you think. It was our first professional interview, so we'd love to hear your opinions on it! Please also visit Rhio's site if you've never been there before.She is a lovely woman and has a wealth of information available for you on her site.

Original Comments

Below, we have included the original comments from this blog post. Additional comments may be made via Facebook, below.

On January 21, 2009, Paulina wrote:

Can't wait to hear your interview on iTunes!

Some of you who are new to raw foods may be happy to learn that there are festivals for individuals interested in the raw foods lifestyle! They are a fantastic opportunity to meet like-minded friends. For those of you who attended the Raw Spirit Festival in 2008, seeing images from that event may stir the magical memories you collected while there.

Below is part one of a two-part guest piece by Rawbin Anderson, in which she recounts her 2008 Raw Spirit Festival J.O.B. experiences of working in the kitchen. Rawbin is now the Raw Spirit Festival East Coast Manager and can be reached at Rawbin [at] rawspirit.com.

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Here's a basic recipe that can be used to create any nut milk!

Nut Milk

1 cup of nuts or seeds?

What better way to start our Fun-Filled Friday than by celebrating Jim's birthday ! He worked for half the day and now he's home for a long weekend. So far we've had a nice lunch (cashew/macadamia cheese with red peppers and celery) and birthday pie (mango and pineapple!) after singing "Happy Birthday" to him! This evening we'll have veggie stir-not-fry, since that's what Jim has requested. I prepared it earlier and it's in the dehydrator to marinade and get a bit warm.

I am extremely thankful for sleep. I can't imagine striving to sleep only four hours a night. Jim always says he wishes he didn't have to sleep, that he's wasting his life when he sleeps. For me, I've always loved sleeping. I feel so great after I wake up. Not only that, I thoroughly enjoy dreaming. I wouldn't want to miss out on the amazing dream life I've been able to enjoy while I sleep.

As we mentioned in one of our first blog posts, Pure Jeevan met with Leela Mata at her Peaceful Valley Ashram to discuss the details for some 3-day Raw Food Spiritual Retreats for you during 2008! The details are finalized and we are proud to announce our first 3-Day Raw Food Spiritual Retreat, that will be held at the ashram from May 23-25, 2008. We've set this retreat up so that it's as affordable as possible. There's a significant savings if you sign up early, so be sure to check it out!

Some very special companies have delicious treats for those attending the retreat.

Jim here... Happy Sunday morning, everyone!? We don't normally post on weekends, but we're sharing this video as a special gift for my mom on Mother's Day.As Wendi likes to say, "Every day is mother's day!"? But, I do like to do something a little special for my own wonderful mom. So, check out this video of a recipe Wendi (mostly) and I created for her. If you remember my reaction to the soup we made recently, it may not surprise you to hear me say that this sauce is the "best #$%^&*^%! sauce I've ever tasted!"

We're typing up and formatting this recipe for Pure Jeevan family members (you know, those who subscribe to our mail list). So, once it's ready, we'll be adding it to the queue of mailings we sent out to keep everyone inspired. This recipe is a keeper!