Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

It's been an interesting week for us here. We've looked at a handful of ways that people may either become obese, or sustain an obese body -- all largely for reasons outside of dietary intake. The three situations we looked at included maintaining weight as a defense mechanism (Tuesday), becoming obese through worrying about becoming obese (Wednesday), and obesity as basically a physical manifestation of a non-physical longing (Thursday).

Without a doubt, these are just three out of hundreds of possible non-physical contributors to poor health. The idea was merely to start a thread on these things, opening people's minds to possibilities that perhaps they'd never seriously considered.

Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.

We don't always announce birthdays of friends and family here. But this particular individual is an integral part of the raw food community and we want you all to meet her!

Today is the birthday of the radiantly beautiful Penni Shelton! For those of you who don't know Penni, she's an incredible woman; she's got a heart of gold and is filled with love and compassion. She has been a loving friend of Wendi and member of the Pure Jeevan family for a very long time.

Rita Romano, author of the widely available book Dining in the Raw and executive chef for many years at the Hippocrates Health Institute, is a true pioneer of the raw movement. We were thrilled to have the opportunity to visit with her and her two lovely Boston Terriers, Angel and Oreo. Here's PART TWO of our talk with her:

What a fun weekend we'll be having! We leave later today to visit some friends in Virginia. Sweet little Rhia (a niece's daughter) will be turning one year old and there will be a huge party for her. I'll be wearing a sari, there will be lots of Indian food to tempt me back to the cooked side of life (but, never fear, I am strong!), and we'll be staying up very late enjoying the party Saturday evening.



Mohtarama, Wendi, Mamta, Deborah

Jim here... Wow, we haven't posted in a few days. That calls for some action! Hmmm... how about taking a look at some delicious mini pizzas Wendi whipped up the other day:

We went absolutely nuts for these little "pizzas." They were both tasty and fun. If memory serves, I believe she made them by taking slices of firm roma tomatoes, spooning on some improvised pesto sauce that she whipped up, sprinkling on some chopped basil leaves, sprinkling on some "cheese" that she made with ground Brazil nuts, garlic, and salt, and then topping each "pizza slice" off with a half cherry tomato. No recipes necessary here; just take a look at the picture & go try it!

Wow, are you in for a treat! I came up with the most delicious soup recipe today! I wanted to make something that didn't require use of the food processor, blender, or dehydrator because I've gotten quite a few emails saying that it's too hard to be raw if you don't have the money for the appliances.

I disagree that it's too hard to be raw without the appliances. It's definitely easier to do it *with* the appliances, but it's not overly hard to do it without. So, from time-to-time I'll try to create recipes that don't use anything more than a knife and a chopping board to show you that it's not too difficult to eat raw. :-)

Last week for Take the Time Tuesday, I introduced you to a resource for meeting others in your local community. Today, I'd like to introduce you to an amazing place to meet others all over the world who are interested in raw foods!

Take the time to meet...

Sharing is lovely, don't you think? When I decided I was going to "go raw" and not consume cooked foods anymore, it was a huge life-changing decision. Even though there was no one standing next to me, telling me what to do and not do as I was changing my eating habits, I was still supported in my efforts. My support system was made up of copious amounts of experience and advice that was openly shared by experienced raw foodists. Even though many times I felt like I was alone, the path I was walking was etched with loving words left by caring people who wanted to encourage others who were yet to come down the same raw food path.

Wow, Pure Jeevan is officially coast-to-coast now! That picture, above, is our name written in the Pacific sand. Surely, there's an apt metaphor here, if only I felt moved to make one. Instead, why don't we take a look at what Wendi wrote about this, and see if a life-lesson doesn't spring to life! Her remarks, written for Pure Jeevan readers:

So, the ideal place on paper (Corvallis) wasn t seeming quite like the perfect place for us that we thought it would be. It s an amazing little town, with a lot going for it. If someone is looking for a totally hip, laid-back, creative, educated group of people living in a small town with no unsavory extremes as far as cold and heat, then this is the place for you. For us, however, we now realize that we ve grown to love all that comes with living in a larger city. Corvallis is fantastic, but now we realize we need a larger city.