Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Well, Wendi and our daughter, KDcat, are headed out this evening on a train for their cross-country tour. They didn't seem so sad to leave ... maybe it's because of the bounty they're taking with them! Check it out in the banner above as well as the snapshots below! (I've included a list at the end of many of the products.)

Natural Zing has been Pure Jeevan's favorite online source for all of our raw food supplies. They have been very supportive of Pure Jeevan for over a year, and they continue to amaze us with their love and generosity. You'll be hearing more about Natural Zing during the tour, because they're Wendi and KDcat's official snack sponsors for the trip!

Look at the dinner we had this evening!!!

A bean and rice burrito, taco with all the toppings, tomato and pepper salad, and sweet orange salsa! Yum, yum, yum!!! I'll be posting the pic again and sharing a recipe on Monday.

As we mentioned in one of our first blog posts, Pure Jeevan met with Leela Mata at her Peaceful Valley Ashram to discuss the details for some 3-day Raw Food Spiritual Retreats for you during 2008! The details are finalized and we are proud to announce our first 3-Day Raw Food Spiritual Retreat, that will be held at the ashram from May 23-25, 2008. We've set this retreat up so that it's as affordable as possible. There's a significant savings if you sign up early, so be sure to check it out!

Some very special companies have delicious treats for those attending the retreat.

You know about raw foods, I know about raw foods, and we both know people who know about raw foods. It seems like more and more people know about this lifestyle than ever before -- and that's absolutely true! But, it's still true that, on the whole, the average person on the street knows almost nothing about it. As such, if you're a raw foodist, you often find yourself in situations in which you're explaining it to people. (Obviously, as raw foods bloggers, we're more than happy to do so, of course!)

Amid all of these explanations to new friends and new readers, it's not too uncommon to hear people scoff at the idea in one way or another. Common objections include things like:

Pardon the video quality there. A.J. and I shot that video at night and, although it looked decent on the camera's preview screen, the actual video came out almost totally black!? However, with a bit of video processing, we were able to salvage it. It's not optimal video, but it's at least watchable (and, hey, also conveys a little of that nighttime festival feeling).

A quick note about veganism before I share some additional info... As we've stated here many times, Pure Jeevan advocates a raw vegan lifestyle. What do we intend that to mean, exactly? Well, strictly speaking, veganism excludes all animal products, both in terms of diet and lifestyle.

Here's another brief video from our travels. Since time for editing is limited, I think I'll just run some more of the shorter vids this week and then get into the longer, more in-depth interviews next week. So, this is a short, fun conversation I had with Steve, who tends the raw juice and smoothie bar at Cousin's Incredible Vitality raw restaurant in Chicago. Here's the vid:

Since Pure Jeevan specializes in raw food weight loss, we receive a lot of questions about what is required in order to lose excess weight. Many individuals want to know if they need to go on a 100% raw food diet in order to release excess weight.

The answer is, "No, you do not need to switch to a 100% raw food diet in order to lose weight." If you're asking if a 100% raw food diet works better for losing weight than slowly transitioning and increasing your raw food intake, the answer is still, "No."

Today is the beginning of the second three-day focus on the attributes of a different Goddess who is most worshiped during the Hindu celebration of Navratri. She is Goddess Lakshmi, bringer of wealth and good luck. Let's focus on the idea of wealth. When we first hear the word, many of us think about monetary wealth. However, there is a much deeper meaning ... that of abundance. Feminine energy has the ability to bring forth, to birth, abundance that is beyond the imagination, in every aspect of our lives. Female energy is fertile, able to create a beautiful life and future, shine forth and bring wisdom into view, all with grace and beauty. All of these are attributes of Goddess Lakshmi, qualities we all have within us. Qualities I celebrate within myself and within all of you (male and female, alike).

End of Day 3:

Two years ago, we were putting the final touches on launching the Pure Jeevan web site and blog. (While the blog archives show material dating back to 2006, the material from '06 and '07 is all pulled from Wendi's "Going Raw" journal, which was kept on another site. We pulled it into this site when we launched it to give those starting out on raw an inside look at one person's experiences in transitioning to a raw food diet.)

Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.