Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

Jim here... Certainly, we're all familiar with the old saw, "You can lead a horse to water, but you can't make him drink," right ? So often, the life of a raw foodie is perfectly captured by that saying. We are, of course, the ones leading our equine brothers and sisters to the sweet trough of raw foods, just as others coaxed us into the barn for our first drink.

Have You Been Led To This Post ??

So, what is this post It's a big old horse trough to which, if you're a raw foodie, you can lead others. Or, if you're someone unfamiliar with raw foods, and have been sent here by another, what you'll find below is the water. No one can make you drink it. And, please don't be offended at my comparing you to a horse because (1) we're all horses, (2) this is all just my strange opinion, and (3) horses are beautiful, magical beings! Being compared to a horse is a compliment!

For today's installment of Makin' It Monday, we wanted to share something that we've been making a lot of lately. It's so simple, yet so delicious and refreshing. Here's the recipe:

  • 2 cucumbers
  • 3 large stalks of celery
  • 1 handful of cilantro

That's all!? You might finish with a pinch of your favorite salt (optional).? Also, since the cucumber is an extremely water-heavy veggie, I would advise you to run it through the juicer several times. Here's what I do:

Some of you have noticed that we've seemed a bit silent, or asleep, here at Pure Jeevan. We haven't abandoned our blog or our readers, though! For the next two weeks, it may continue to look like we are sleeping, but in reality we are doing anything but that! :-)

Here are some pictures of some recent meals we've been testing in our kitchen...

A few weeks ago, we hosted a Diabetes Awareness week here at Pure Jeevan. This was our contribution to the larger Reversing Diabetes Naturally movement that we blogged about. We wanted to let you know that the package of bonus materials offered to people who purchase the Simply Raw DVD is quite amazing! (See this post for details.) We reviewed all of the materials ourselves, and it's just a ton of great information.

The original deadline for receiving the free bonus materials was the end of April. However, the deadline has been extended through Friday, May 8. So, if you know anyone who has diabetes who could benefit from either the ?Simply Raw? documentary and/or the companion film, ?The Ultimate Enyclopedia of the Raw Food Listyle," simply point them to http://tinyurl.com/pj-diabetes.

Wow, today is a really special day: Jay Kordich's 86th birthday! There must be millions of stories of how Jay has touched the lives of people in enormously positive ways. Here's ours...

Back in the early 1990s when we moved to the Washington, D.C., area, Wendi got a job in Arlington, Virginia. When she walked into work one day, one of the other workers there was absolutely glowing. So, she asked the woman, "Do you have a new boyfriend or something ?!!"

There's SO much to celebrate lately! Check it out:

Our dear friend Robin (aka Rawbin) celebrates her birthday today. We created a fun video for Rawbin, who has the ability to make anyone laugh! Rawbin blogs here and you can read her "My Raw Story" installment here.She's also the east coast Raw Spirit Festival representative. (RSF east happens August 29-30, 2009 in Maryland. More info here.)

There is a certain irony that takes place when you launch a raw foods web site because, no matter how much you love and believe in what you do, no matter how solid the proof may be that the information you're providing is true and accurate, no matter how clearly it can be demonstrated by analyses of blood tests or tons of "before and after" photos that this lifestyle heals the human body, you're still pretty much bound by legal best practices to include a full disclaimer on your site. And, as much as you just write it once and kind of forget about it, it's always there. For practical reasons, of course we understand all of that. But beyond all of that, there's an implied message that "only a medical doctor" really knows what's best for you.

Well, in fact, we DO recommend working with a competent health professional. But what we do not endorse here is simply accepting whatever that professional has to say without question. So, the operative word would be "competent" in that recommendation.

Greetings, everyone! ?We've been away from regular blogging for what seems an *eternity*. When we left the airwaves, the raw food world was at total peace with itself -- bliss, harmony, sister- and brotherhood. Aside from rare, gentle disagreements among raw vegans on issues such as whether raw chocolate was mineral-rich or potentially taxing to your body's store of minerals, things were pretty much business as usual.

And then we moved away and took a little time off to regroup .. ?and NOW look at the state of the raw food zeitgeist: (1) long-term raw foodists just about everyhwere are now "eating a little bit of cooked food," (2) an enormous schism has emerged after the seemingly improbable development of many long-term vegans returning to meat eating, (3) informational summits and online meetings have been replaced by debates, and (4) let's face it, the supplements being discussed and sold are getting, well, much *weirder* than ever!

Pure Jeevan is hitting the road? this weekend, heading to Chicago for some super-double-secret raw business stuff, returning late Monday. (Can't discuss it yet, but it's raw food related and ultra-cool. We'll get to it in due time, I promise.)?

Actually, it's going to be quite an interesting trip, as we have some very serious, very intense work to do in Chicago over the entire weekend, but we're not sure yet whether it'll be Wendi doing the work or me! It all depends on how Wendi feels -- and with Lyme, you just never know. So, one of us will be busy, the other largely free to explore the windy city with KDcaT and Th' Jooge.

Jim here... Happy Sunday morning, everyone!? We don't normally post on weekends, but we're sharing this video as a special gift for my mom on Mother's Day.As Wendi likes to say, "Every day is mother's day!"? But, I do like to do something a little special for my own wonderful mom. So, check out this video of a recipe Wendi (mostly) and I created for her. If you remember my reaction to the soup we made recently, it may not surprise you to hear me say that this sauce is the "best #$%^&*^%! sauce I've ever tasted!"

We're typing up and formatting this recipe for Pure Jeevan family members (you know, those who subscribe to our mail list). So, once it's ready, we'll be adding it to the queue of mailings we sent out to keep everyone inspired. This recipe is a keeper!