Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




On this lovely Valentine's Day, I am focusing on how thankful I am for LOVE! I'm not into the whole this-is-the-day-you-are-supposed-to-show-love thing, though. I think love is something that should always be around, felt, and shared. Every day is a new day to express the love you have in so many varied ways, why hold it back for one special day a year?

Here's a picture I took at Portland's Saturday Market last week. We've been pleasantly surprised to find that artichokes grow rather well here in the Pacific Northwest. We don't recall seeing them much back East, but many of our neighbors grow them (both for the artichokes and, I suspect, as ornamental plants).

I suspect that some raw foodists tend to overlook artichokes because they're so traditionally linked with the image of something steamed, stuffed with breadcrumbs, and drizzled in butter -- so, "cooked," "breaded," and "dairy" all together in one recipe! Being half Italian, I grew up eating them this way. My mother almost never said "artichoke"; she always called them an Italian word that sounded like "ga-GO-che-lee." ?She made them just a few times per year, and they were always a huge treat (and we'd often fight over the hearts -- by far the best part!).

Jim here... Conventional wisdom says we shouldn't judge a book by its cover, right? Well, what about recipes? Should we judge them by their names?

When KDcat was young -- well before we followed a raw diet -- her friends sometimes scoffed at our typical vegan fare. After all, few kids would voluntarily eat "Pasta with Spinach Sauce."? But, we discovered, change the name and suddenly they're lining up for seconds. Instead of "Spinach Sauce," Wendi came up with "Jungle Sauce"! How exciting, right?

It's always a journey.

That's basically my post today, boiled down into four words. From all I've read, from all of those I've talked with / emailed / interviewed, and certainly from all I've personally experienced, this is a key concept that, in my view, it's best to come to terms with as soon as you can.

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

Within the raw food community, a controversy seems to have been brewing for the better part of a year! The topic: Agave nectar (also called agave syrup). Surely by now most people know what agave nectar is. For anyone who doesn't, it's a thick liquid sweetener made from, you guessed it, the agave plant.

In general, the production of tasty agave nectar involves heating the plant to a certain temperature (which varies widely according to which manufacturer is making it and which species of agave is used). The extent of this heating constitutes a significant part of the controversy (as most raw foodists believe that heating any food over a certain temperature, usually somewhere between 105 and 118 degrees fahrenheit, renders it "dead").

Here's part two of Wendi's travelogue from Sedona:

After leaving ChocolaTree Cafe, and interviewing the lovely Kelly, we went to the famous Sedona Airport vortex spot, but there was no parking, so we drove to the top of the rock/mountain and there was a farmer's market going on. We took a quick video of what was happening up there, to share on the blog. There was a cool musician playing: Vighas Kendzia, who plays piano, native flutes, sax, and more. He's from musicfromthegarden.com and I told him he'd be on our site. So, if you made it here to check out the video, welcome, Vighas! :-)


From there, we headed out to find a vortex spot that Kelly described. I'm not sure if we found the exact spot, but we really enjoyed the place we found. We ate our lunch there and it was DELICIOUS! The water, the trees, the large boulders, the fresh air...it was a very special place. We then drove to one of the more well-known hiking/vortex spots: Bell Rock.The hike in is a bit over a mile, then there is the climbing (which isn't really recommended by the park officials, but it's absolutely necessary to fully experience Sedona!). I gave KDcat some space to explore the area a bit on her own, as this was a very special time for me a few years ago. There is a certain energy and cleansing that happens when visiting Sedona. If any of you are going through changes in your lives, or feel like there is a shift that needs to happen, I highly recommend visiting Sedona for a few days. KDcat felt some powerful personal healing, which didn't surprise me at all. It's a place I'd love to visit every few years, or so, as it definitely holds some sort of healing energy. Maybe it's just the views, or the peacefulness of being away from everything. Whatever it is, I highly recommend visiting Sedona and climbing around on the rocks!



Some of you know about my love of Sedona, AZ, especially those who were following the Pure Jeevan blog a few years ago. It was a visit to Sedona in 2008, for a Raw Spirit Festival, that my life dramatically changed once again. This time it wasn't the food that was healing me, but it was related to the raw food lifestyle. I felt healed on many levels while there in Sedona, surrounded by the beautiful red rocks, cool and sandy earth beneath my bare feet in contrast to the warm sun on my skin, and embraced by a vibrant, loving community of like-minded individuals.
There's a certain magic to Sedona, if you believe in such things (well, I suppose it's there even if you don't believe). ;-) ?For me, I believe that we can many times find scientific reasons to explain much of the magic in this beautiful world, but that doesn't have to diminsh the experiences we have. Sedona is known for its powerful vortex energy, which has a way of stirring up our own energy systems and bringing about healing, balance, awakenings, etc. ?Is this energy measurable through science, or is it more metaphysical in nature? I don't know and to be honest, it doesn't matter to me. There were life-altering changes that took place while I was in Sedona in 2008 which rippled out beyond me and touched the lives of those very close to me, as well.

Here's a quick video of a Sedona Farmer's Market and a clip of KDcat and I at an area we claimed to be flowing with vortex energy, even though it wasn't necessarily one of the more touristy vortex destinations.

Jim here... I have about 3 free minutes this afternoon to post here, so please bear with me as I type this post as fast as humanly possible. Okay, here's a fascinating video we shot last night. For anyone unfamiliar with live blood cell analysis, definitely check out this video. What they do is take a small drop of your blood (via a painless finger prick) and magnify it like 80 kajillion times. Then, they show you a real-time picture of what's going on in your blood.

Two main points from this:?

As we mentioned in one of our first blog posts, Pure Jeevan met with Leela Mata at her Peaceful Valley Ashram to discuss the details for some 3-day Raw Food Spiritual Retreats for you during 2008! The details are finalized and we are proud to announce our first 3-Day Raw Food Spiritual Retreat, that will be held at the ashram from May 23-25, 2008. We've set this retreat up so that it's as affordable as possible. There's a significant savings if you sign up early, so be sure to check it out!

Some very special companies have delicious treats for those attending the retreat.

"Hey there... I know you have a daughter about the same age as mine. Recently a friend at school told [my daughter] about the things animals go through to become our food and it has sickened her to the point where she wants nothing to do with meat except 'maybe' fish sticks.I'm so not against this in any way but my concerns are her eating enough other foods to balance out the vitamins and nutrients she got from meat so that it doesn't affect her health or learning development."

Above is part of a letter Jim received from a Pure Jeevan member. The letter was really three separate questions about the raw food diet in regards to (1) nutrition and development, (2) financial stress, and (3) group living. Since my response was getting quite long, Ive split up the questions and answers. Below is my response to the nutrition and development concern. Tomorrow, Ill address financial stress and group living when eating a raw food diet.


I'm fairly sure that we've covered how to *open* a young coconut (also known as a Thai coconut). It seems like each raw food site has a video and/or article about that. I think it's actually a commandment in the Official Raw Foodism Bylaws somewhere: "Thou shalt show everyone how to open a coconut."

But *selecting* them... that's something that's not often covered in-depth. It's an advanced topic -- super-advanced, even. So, are you ready to learn the secrets?