Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Jim here...Well, something awful happened today at Pure Jeevan, something utterly shocking to any raw foodie on the planet -- our Vitamix container broke! I know, I know... breathe with me: Deep breath in... deep breath out. There, that's better. It's going to be okay, I just know it!

Here's what happened:? The agitator assembly (the metal part at the bottom that connects to the blades inside the container) wore out. It blew some kind of bearing or something, lost its internal oil, and started making an infernal noise when we blended our morning smoothie. It was pretty clear we'd blended up our last elixir in that container.

Jim here... Until our home sells (SOON!!!) and Wendi and I launch ourselves into the world as full-time raw food teachers / lecturers / inspiration providers, I'm more or less stuck in the corporate world during the day. While much of what happens in this Dilbert-esque environment is, as many of you likely know, absolutely meaningless, there is nonetheless the occasional pearl of wisdom to be pried from the clammy jaws of the 9-to-5 world. I was, for example, just reminded of a story I heard at a seminar once. Not surprisingly, the seminar pertained to the art of money making. However, there's another more fulfilling message to it as well.

A large modern newspaper company still uses these ancient printing presses from the 1950s -- huge old monstrosities with enough belts, pulleys, and greasy gearboxes to make any modern-day steampunk enthusiast squeal with delight. One day, not long after the old press manager finally leaves the company, the main press breaks down. Manuals are consulted, technicians brought in, engineers asked to take a peek. No one can bring the beast back to life. But there's a woman on the Internet who specializes in these babies -- and, guess what, she's local! So, they call her in. She listens to their problem and says she can fix it, but it's going to run them $5,000.

Jim here... As I may have mentioned a while ago, I joined a gym recently. I figured, with Wendi and Bailey living on the other side of the country, I might as well find something healthy to do with my alone time until I'm able to join them soon (aside from my seemingly never-ending quest to rid our household of 13 years of rampant accumulation). I joined on a whim, actually. There's a gym near my home called Planet Fitness. Honestly, I have no idea how they make money. A membership costs just $10/month -- and it's a Wal-Mart-sized place, too, absolutely packed with state of the art machines. (Actually, it's a franchise, so there could very well be one near you.)

In any case, it had been a while since I'd been inside an actual gym. I've certainly remained relatively active, of course. But being in a gym is a little different -- and certainly has its plusses and minuses. On the minus side, I've always kind of felt that, if you add up all of the time it generally takes to get (1) get ready to go to a gym, (2) drive there, and (3) drive home -- say, a half-hour, total, for those things -- then you could probably better invest that time in just going for a run for a half-hour, leaving straight from your home. From a time management standpoint, I'm not crazy about gym memberships (meaning not that physical exercise isn't worth the investment of time, but rather that there are ways to accomplish the same results in much less time).

It's time for another "Makin' It Monday" installment!? This time, Pittsburgh raw foodies Joe Prostko and Tracey Anne Miller (along with videographer Heather) demonstrate their "Turbo Tornado Superfood Solution," which has (as you'll see) a *ton* of superfood ingredients. Take a look:

Welcome to Makin' It Monday, Guest Raw Chef edition. Today, Dave Sokulski of www.BirchCenter.com and www.FoodUnderFoot.com gets a little silly while making some delicious raw cacao treats! Enjoy the video:

To help keep all of you inspired, we ve asked some

remarkable individuals to share their raw food stories with you. Enjoy!

Wendi tells a funny story sometimes about a woman she'd met who was considering undergoing gastric bypass surgery to help her lose weight. When Wendi asked the woman whether she'd consider changing her diet to a raw foods regimen, she responded with something like, "Oh, no, that's too radical."

This is really what it's come to in society; having part of your digestive system surgically altered (in a profound, irreversible, dangerous, and invasive way) is no more than some nonchalant, consequence-free elective decision ... while eating more salads is viewed as "radical."

Today, we thought we'd share another non-diet-oriented explanation of obesity. It's from Rhonda Byrne, author of the international multi-media phenomenon known as "The Secret," which provides readers with in-depth philosophical explanation and instruction with respect to the Law of Attraction.

Wendi and I have The Secret on CD, and often enjoy listening to it. I think, in fairness, we both have a few legitimate criticisms about certain aspects of it (and I'll share one or two, below). However, on the whole, many of the ideas within resonate deeply for us and we find much of the underlying message profoundly uplifting and empowering -- especially (for me) much of the discussion regarding maintaining a healthy, positive, optimistic attitude and practicing gratitude.

Jim here... Certainly, we're all familiar with the old saw, "You can lead a horse to water, but you can't make him drink," right ? So often, the life of a raw foodie is perfectly captured by that saying. We are, of course, the ones leading our equine brothers and sisters to the sweet trough of raw foods, just as others coaxed us into the barn for our first drink.

Have You Been Led To This Post ??

So, what is this post It's a big old horse trough to which, if you're a raw foodie, you can lead others. Or, if you're someone unfamiliar with raw foods, and have been sent here by another, what you'll find below is the water. No one can make you drink it. And, please don't be offended at my comparing you to a horse because (1) we're all horses, (2) this is all just my strange opinion, and (3) horses are beautiful, magical beings! Being compared to a horse is a compliment!

Hey everyone! It's nice to be more or less back in the swing of things again after an unexpectedly long stay in Chicago last week. You know, staying an extra three days on a trip isn't so bad, though. I imagine that if we had known that we were staying six days instead of three, we probably would have packed way too much. So, there are definitely advantages to unexpected happennings!

Anyway, here's another look into a Chicago-area raw food restaurant. This time, we were able to sit down with the owners, Danny & Kathy Living. The video starts with some footage of some gourmet raw dishes (a raw burrito, a raw falafel, and a raw dessert), and then gets into the interviews.

One reason I keep going on and on lately about raw desserts and raw ice creams is best conveyed with an example. ?Here are the ingredients in Cool Whip, a commonly available whipped topping:

  • water
  • hydrogenated vegetable oil (coconut and palm kernel oils)
  • high fructose corn syrup
  • corn syrup
  • skim milk
  • light cream
  • less than 2% of:
  • sodium caseinate
  • natural and artificial flavors
  • xanthan and guar gums
  • polysorbate 60
  • sorbitan monostearate
  • beta carotene (color)

Wow, I had a chemistry set in 5th grade that had a lot of things that sounded like some of those items. It's actually mind-boggling to envision the industrial processes necessary to produce everything on that list -- not that it's entirely possible to do so. After all, among the list of ingredients are "natural and artificial flavors." Ever wonder what, exactly, those are?