In this special five-part series, Joanna Steven uncovers where some top vegetarian athletes get their protein. Here's part three, focusing on Robert Cheeke's take on this issue.


In the spring of 2005 this natural body builder became a champion bodybuilder - all on a strict? vegan diet. Robert Cheeke, an activist/athlete raised on an Oregon farm, went vegan when he was 15 years old and transitioned to full on vegan only two months later. Winning titles in Portland, OR and competing at the Natural Bodybuilding World Championships held in California, Robert maintains his intense mass building workout regime on a 100% animal-free diet.

Jim here... Okay, the title and graphic, above, may be a bit silly, as are a few of the remarks I made in the video, below. But, within this rather odd piece a few hopefully noble and economical ideas exist -- especially the ridiculously simple and obvious notion about reusing glass beverage bottles. I'm embarrassed to have lived on this planet for so long and not to have adopted this fun and environmentally friendly practice much sooner.

We really do take things like glass containers for granted, when we probably shouldn't. Their ubiquity aside, it still takes a fair amount of energy and resources to make a single glass bottle. On the mass scale that they're made, they're obviously super cheap. But, if you had to start from scratch, it would take ages to make a single one, so we should at least appreciate them more and do all we can to make their continued existence as sustainable as possible.

Today's Jim's birthday!

This photo is from Saturday night. We had a sleepover birthday party to celebrate Jim's big day. The Pure Jeevan home was filled with loving friends, amazing raw food dishes, and vibrations from some fun group drumming!

Happy, happy birthday, Jim! May all your wishes come true and your life always be filled with health, love, laughter, and friendships! I love you!

We at Pure Jeevan are making MAJOR life changes!

Did you think our lives solely revolved around raw foods---that once we went raw, there were no more major life changes to be experienced? Well, maybe it's true that our lives do, in a way, revolve around raw foods---they give us the health and vitality necessary for living a truly vibrant life! However, we are each (Jim, KDcat, and Wendi) unique and interested in many different things. Somehow, we pull all of our differences together and stand united as a loving family. It will be together, as a family, that we embark on an amazing MAJOR life change.

A few of you may already know what I'm talking about, but the rest of you are about to find out all about it, too! You may have noticed that we've temporarily discontinued many of our raw food services---for those of you who have written to ask for help, I am still responding to your emails. If I can't help you at this time, I'll do everything I can to assist you in finding the help you need. This was a necessary part of preparing for the change that is about to take place. In addition to cutting back on our services, we may not always be consistent here with our blog postings, and our email responses may not be very timely (as some of you may have already noticed). We will answer your emails, however, so please don't stop sending them to us. Hearing from all of you makes my heart fill with love and happiness!

Wow, who knew there would be so much to post here on this blog about Wendi an KDcat's 2010 tour ! Today is March 15, which officially marks the beginning of the second half of the trip -- and we're still talking about Portland! ? Since Portland, Wendi and Kdcat have had adventures in Grants Pass, Santa Rosa, San Francisco, San Luis Obispo, and as I write this there are two more angels in the City of Angels.

But, in the interest of keeping our coverage chronoligical, we'll continue where we left off last week -- Portland! Story, pics, and video all appear below!

Okay, my Raw Fu 100 Day Challenge is set!

I'm going to transition to the 80/10/10 version of raw. I'm doing it gradually, however. For the first 10 days, I'm eating no fats before dinner. Then with dinner, I'll eat as much fat as I desire, but I will be conscious of how much of it I'm consuming. For the second 10 days, I'm going to continue the same as the first week, but I'm going to reduce my fat in the evening to half of what I normally would eat. I haven't made set plans for the final sets of ten days, but I want to be following 80/10/10 by the beginning of the final week.

Why 80/10/10? Because when I read about it, and I talk with others who follow it, it seems to make sense and work for others. After almost two years of raw foods, I am doing great with 90 pounds left behind, but I've been stuck at a weight that isn't really my ideal (I'm currently 137 pounds and I'm only 5'4"). I'm happy with myself, but my goal is to be as healthy and vibrant as I can be, to live a very long, fulfilling, energetic life.

And you thought Apple Cider Vinegar was tough to pin down ? Ever come across the whole fluoride controversy

A Google search on "fluoride" returns 6,300,000 results.

A Google search on "fluoride toothpaste" returns 246,000 results.

Welcome to Pure Jeevan's "Juice-a-Day Jamboree"! You're probably wondering, "What IS Pure Jeevan's Juice-a-Day Jamboree, anyway "? Well, it's simple:? It's an ongoing, informal, loosely organized "event" centered around juicing. Think of it as an interim step between (1) any kind of diet or lifestyle, from SAD to full-on raw, that does not include much regular juice, and (2) an all out juice feast where that's ALL you'd consume for a period of time. Basically, we're saying, "Let's just make this simple and accessible for everyone. Let's just make a goal to simply drink more fresh juice!"

Wendi and I have been thinking a lot about incorporating more juicing into our lives lately (which is something we've done off and on over the years but never stuck with long-term). One thing holding us back from doing it more often is the time requirement. When we juice, it usually takes a half hour or so from start to finish. I know it doesn't seem that complicated, but I suppose it's just the whole process of setting up the juicer, washing and peeling the produce, juicing it, setting the juice aside while we clean the juicer, doling out the juice into glasses, cleaning up the mini-mess that makes, and then sitting down to actually enjoy the juice.

Every day I receive countless emails filled with questions about the raw food diet, my own success with reducing nearly 100 pounds and regaining health, and pleas for help by many who feel like they've hit bottom and there's no way up. Some emails have me in tears, because I can completely relate to what many of you are going through. I feel your pain, frustration, desperation.

One thing I've always been good at is listening, truly listening to what others are saying (and being an empath allows me to know what some are saying, even when they many times aren't verbalizing it). Another thing I've always been good at is intuitively knowing how to help others who are asking for advice. Jim used to joke that he wanted me to go into business running an advice column because ever since he's known me, I've been the person everyone comes to for help and advice. So, when I receive so many emails asking for help, it feels natural for me to reach out and connect with those needing help. It's what I do best well, that and spreading love!

Jim here... Whenever I want to learn how to do something new, here's how I go about it:

>>> I practice. <<<

Recently, the wife of a friend of ours decided that she wanted to lose 20-25 pounds. As far as we know, she follows pretty much a "Standard American Diet." We've heard that she doesn't care for red meat, but she does eat other meats, plus a good deal of dairy (which, we believe, she regards as a healthy food choice). She's apparently tried a number of exercise regimens, and a few fad diets, with no luck on losing these 20-25 pounds. (Frankly, we haven't seen her many times, but would not have guessed that she had 25 pounds to lose. But, we'll save "self image" as a topic for for further posts.) In any case... Frustrated, she decided to see a hypnotist!

Our friend accompanied his wife to the initial consultation. He said it was actually interesting. The hypnotist basically sits you down and walks you through some fundamental psychology, demonstrates a few of the primary principles of suggestion (e.g., showing you how easy it is to, say, imagine the sourness you would experience when biting into a slice of lemon), and then lays out how the program works.