In this special five-part series, Joanna Steven uncovers where some top vegetarian athletes get their protein. Here's part four, focusing on Brendan Brazier's take on this issue.


Brendan Brazier is one of only a few professional athletes in the world whose diet is 100% plant-based. He s a professional Ironman triathlete, bestselling author on performance nutrition, and the creator of an award-winning line of whole food nutritional products called Vega. He is also a two-time Canadian 50km Ultra Marathon Champion.

Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.

Hey, where the heck is Pure Jeevan this week ??? Sorry for the silence on our end; we're actually in Portland, Oregon, closing on our new digs -- the new HOME of Pure Jeevan!!! Exciting stuff, but we're SO busy that we may not be able to blog again until the week of June 7. But, we'll definitely return by then, and maybe even post a thing or two from here. It all depends on our internet situation. In any case, it's SO wonderful to be taking direct action on the future on Pure Jeevan. It's a huge leap of faith on our part, but it seems right by all accounts. So, see you soon when we return! -Jim & Wendi

Original Comments

Below, we have included the original comments from this blog post. Additional comments may be made via Facebook, below.

On May 28, 2010, Gopika wrote:

On this lovely Valentine's Day, I am focusing on how thankful I am for LOVE! I'm not into the whole this-is-the-day-you-are-supposed-to-show-love thing, though. I think love is something that should always be around, felt, and shared. Every day is a new day to express the love you have in so many varied ways, why hold it back for one special day a year?

I ordered a case of organic, fresh-picked, perfectly ripe oranges!! Yay! They were shipped in less than 24 hours of my order and they should arrive soon! I asked for some grapefruits in there, too, even though I haven't really liked the taste of them in the past. I'm thinking that fresh ones will taste a lot better--not to mention that I never tried an organic one before. If I still don't like them, Jim and KDcat will eat them. ;-)

If you want to check out the grove from where I ordered them, here's a link: I emailed with Dave, who was very nice. It's fun to get to know the people you are getting your food from, isn't it? This past spring, summer, and fall we were members of a CSA (community supported agriculture) farm. The produce was amazing and it was so fun to actually see pictures of the farm workers and hear about the daily ins and outs of life on the farm. If you've never heard about a CSA, maybe you'll want to see if you have one in your local area this coming spring.

Look at the dinner we had this evening!!!

A bean and rice burrito, taco with all the toppings, tomato and pepper salad, and sweet orange salsa! Yum, yum, yum!!! I'll be posting the pic again and sharing a recipe on Monday.

So it's time to continue that discussion on the aforementioned fringe one percent -- those people who will not accept your conscious intention to pursue your own health via this path. Please keep in mind during this discussion that we're only discussing just that one percent, not people in general. So, this is, I hope, relatively rare.

To begin, I'd like to stress a few points:

Wendi tells a funny story sometimes about a woman she'd met who was considering undergoing gastric bypass surgery to help her lose weight. When Wendi asked the woman whether she'd consider changing her diet to a raw foods regimen, she responded with something like, "Oh, no, that's too radical."

This is really what it's come to in society; having part of your digestive system surgically altered (in a profound, irreversible, dangerous, and invasive way) is no more than some nonchalant, consequence-free elective decision ... while eating more salads is viewed as "radical."

How does the following menu* sound for your Thanksgiving meal

Nut Loaf, Apple un-stuffing, Mac Mushroom gravy,

Over the weekend, we attended a fairy festival in Eugene, OR, called Faerieworlds . ?It was great fun -- loads and loads of interesting shops, festival-goers in costumes ranging in complexity from simple fairy ears to full-on ensembles, and some spectacular tribal bands on the main stage all day long.

What was unexpected, though, was seeing not just one (which, alone, would have been impressive), but *two* food carts dedicated to raw foods. ?The first was called Luminescent Foods:

So, did you like Part One yesterday ? Pretty great, right ? Well, today we present Part Two, in which Wendi takes the interview into a more up-close and personal place. In this audio, Kevin shares details about:

  • the first interview he ever conducted
  • what he wanted to be when he grew up
  • what his family thinks of his raw lifestyle
  • his tattoo, Joseph Campbell, and thoughts on life and death
  • spirituality, religion, and guilt
  • the book that opened his mind to a deeper connection
  • running and spirituality
  • his typical day / routine
  • his business expanding
  • what "systems" are and how he uses them
  • the shocking truth about his teen years
  • recent personal development programs he's listening to
  • "taking 1%, applying it, and moving on"
  • mentors and influences
  • the books that shaped his life
  • making shifts in friendships
  • his thoughts on "The Secret"
  • whether he thinks he can do more push-ups than Gabriel Cousens
  • why there was a donkey at his wedding
  • his biggest wish (it's a beautiful one!)

So, what are you waiting for ? Listen NOW!!