Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Today we bring you the last of our personal video interviews conducted while at the Raw Spirit Festival (RSF East 2009). I'll have one other highlight reel to run next week, just to round out this series by showing some of the additional ambience there.

So, we've finally come to the "infamous Viktoras video"! I smiled as I wrote that because it was quite the topic of discussion around our camp site. You see, one of my fellow campers, BH, was with me as we interviewed Viktoras (she filmed the interview, in fact) -- and, well... let's just say he strayed a bit from the expected raw food subject matter. I was worried that poor BH would be scarred for life after witnessing the discussion, but she did seem to get a good laugh out of it, and I suppose she's fully old enough to attend an R-rated movie.

I was grocery shopping in Giant Eagle with a friend the other day; I was just there to keep her company. When we left the Nature's Basket area (where they sell organics and more natural items), I felt a strange feeling. I hadn't realized it, but over the past two years I stopped shopping in the other areas of the store! I told her that by the time we hit the packaged shelves of the Nature's Basket area, I'd already be done shopping and my cart would be filled. We had a good giggle and went on shopping.

Anyway, that has since brought my attention to the shopping carts of those around me. We do about 5% of our shopping in Giant Eagle (last minute things that we've run out of, that don't merit a trip to our Food Co Op), so lately I've found myself in Giant Eagle looking into the carts of those around me. I'm not judging anyone, I'm just curious. On average, just about everyone has a small bunch of bananas in their cart. There are the occasional carts with something like a cantaloupe, a bag of apples, and once I saw a single tomato and a bag of lettuce. The rest of the carts have been filled with packaged foods. There is next to no living food in the carts.

Welcome to Day One of "Dressings Week" here on Pure Jeevan. After finding out that KDcat took it upon herself to film a segment of "Makin' It Monday, Guest Raw Chef Edition," I decided that we should probably spend an entire *week* focusing on salad dressings.

Jim here... Here's a short video from last Saturday when we were out distributing literature about reversing diabetes naturally and the raw foods lifestyle. In it, we interview a local man, R.T., who had stopped to talk with us, went on his way, and then returned again to where we were standing a few moments later rather astounded.

You see, he'd seen a "before / after" flyer showing Wendi's "pre-raw" pic next to her "raw" pic and couldn't believe the two pics were of the same woman!? Many people who have significant weight to lose (or, like R.T., know someone who does) wonder whether losing so much weight will result in saggy skin. He was so amazed at the transformation, he decided to come back and ask. So, here's the raw answer to that question...

Since our child was exposed to a large variety of vegetables and fruits at a young age, she has always enjoyed consuming them in myriad ways. When children's exposure to fruits and veggies has been limited, however, they don't always like consuming things that are so different from what they've grown accustomed to eating (and this many times carries into adulthood).

It's vital that children be exposed to a variety of foods, as often as possible, while growing up. For the vast majority of children, however, that has not been the case. Packaged, processed, and fast foods are a standard part of our society; we don't think twice about serving such foods to our children. Everyone is doing it, it's affordable and convenient, and they like it!

I suppose that, when you buy more produce than the average consumer, you come to observe a thing or two about that produce. We can't say for sure that our assertion is 100% true, but it sure does seem true to us. You see, we've noticed that produce we purchase at farmers' markets tends to keep longer than store-bought. Give it a try yourself, and see if your produce stays fresher longer!

Of course, there are many other benefits to shopping at farmers' markets. Aside from the produce being able to stay fresh longer, you're getting it in a much fresher state than store-bought. So, the things you eat first will be "extra" fresh tasting.

Recently, the wife of a friend of ours decided that she wanted to lose 20-25 pounds. As far as we know, she follows pretty much a "Standard American Diet." We've heard that she doesn't care for red meat, but she does eat other meats, plus a good deal of dairy (which, we believe, she regards as a healthy food choice). She's apparently tried a number of exercise regimens, and a few fad diets, with no luck on losing these 20-25 pounds. (Frankly, we haven't seen her many times, but would not have guessed that she had 25 pounds to lose. But, we'll save "self image" as a topic for for further posts.) In any case... Frustrated, she decided to see a hypnotist!

Our friend accompanied his wife to the initial consultation. He said it was actually interesting. The hypnotist basically sits you down and walks you through some fundamental psychology, demonstrates a few of the primary principles of suggestion (e.g., showing you how easy it is to, say, imagine the sourness you would experience when biting into a slice of lemon), and then lays out how the program works.

This morning as I was driving from the beautiful Carnegie Mellon University campus to a business meeting outside the city, I had to take a detour at one of Pittsburgh's many bridges. It was a little frustrating because I had hoped to arrive at my destination early enough to grab a green tea at a coffee shop. But, these little delays happen. I'm glad this one did, though, because I soon passed a small yoga studio (called Pratique) where an interesting window decal hangs. It reads: "Yoga is my health insurance."

Many kudos to the clever people at Pratique who apparently crafted this catchy and spot-on message. While this is a raw foods site, not a yoga site, the message is equally apropos here. It essentially means, in my view, that we all have the opportunity to profoundly affect our own health and well being.

In our family, we're currently facing the realistic prospect of taking a literal approach to this concept, dropping formal health coverage! Quite literally, we feel that maintaining a health plan is (almost) a complete waste of money. I'm not posting this to start a debate as to whether those who follow a healthy diet should or should not buy into a plan. (I know all of the related arguments already: Yeah, but what if you cut your arm and need stitches Save that for Facebook or, at least, some other time.) I'm more concerned with reiterating one of our key messages here at Pure Jeevan -- our unwavering ?conviction that physical health and diet are tightly connected. Wendi knows this, I know this, our child knows this, YOU know this... But why doesn't everyone acknowledge it?

Hey everyone!? Just one long weekend left for Wendi and KDcat to (frantically) pack for their cross-country roadtrip. Yep, Monday night I'm dropping them on that midnight train to Portland. Wait until you see the spread of trip-snacks they're taking along. (We took some pictures of the raw foods smorgasbord sent by our generous snack sponsor, Natural Zing).

Today, since it's fun-filled Friday, I thought I'd share a little tale of frustration (although meant in kind of a funny way) relating to my own diet. You may have read my mini-manifesto a few weeks ago about my recent quest for simplicity. Well, Wendi and I have both largely maintained that kind of existence for a while now -- especially when it comes to the breakfast smoothies (pineapples galore!) and lunch salads. I have to admit that my energy seems to be trending upward very nicely!

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

Every Autumn I proclaim that it is surely the best season of all. Then, without fail, every Spring I find myself feeling and saying the same thing. How can any season be better than this time of renewal, rebirth, and unlimited potential for beauty to spring up in front of your eyes with every glance?