Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




One reason I keep going on and on lately about raw desserts and raw ice creams is best conveyed with an example. ?Here are the ingredients in Cool Whip, a commonly available whipped topping:

  • water
  • hydrogenated vegetable oil (coconut and palm kernel oils)
  • high fructose corn syrup
  • corn syrup
  • skim milk
  • light cream
  • less than 2% of:
  • sodium caseinate
  • natural and artificial flavors
  • xanthan and guar gums
  • polysorbate 60
  • sorbitan monostearate
  • beta carotene (color)

Wow, I had a chemistry set in 5th grade that had a lot of things that sounded like some of those items. It's actually mind-boggling to envision the industrial processes necessary to produce everything on that list -- not that it's entirely possible to do so. After all, among the list of ingredients are "natural and artificial flavors." Ever wonder what, exactly, those are?

This isn't one of our normal blog posts. It's more of a journal entry, than anything else.

You see, I'm a bit sad today. The Raw Spirit Festival in Santa Barbara, CA, started today and I'm not there. We've been working really hard on many raw food projects, trying to sell our home, etc. So, spending the time and money to travel to the other side of the country for a weekend event just didn't seem like a good idea.I don't think we made the wrong decision, but I do admit I was hoping that somehow the Universe would conspire in some magical way to arrange for me to attend the festival this weekend.

For those who have never been to a Raw Spirit Festival, you might wish that you could attend something so totally awesome---to be surrounded by raw foodies you've met online, to attend the various speeches and events at the festival, etc.---but you probably aren't feeling completely sad that you aren't there. To have attended a Raw Spirit Festival, had your entire life altered by the experience, and then to not attend the next one is almost heartbreakingly sad.

To help keep all of you inspired, we ve asked some

remarkable individuals to share their raw food stories with you. Enjoy!

It's time for a little Phun Phriday Philosophy. (I hope you don't mind a little levity as we end this glorious week ) It just occurred to me that philosophers and self-development gurus commonly admonish against "attachments." Isn't that true ?We're attached to our egos, our possessions, our relationships. All attachments are bad, it is said. I believe one of the primary tenets (Noble Truths) of Buddhism centers on this very thing -- that our attachments cause suffering.

Well, all of that may be food for thought. But, when it comes to food for your body, I'm here to tell you that attachments are GOOD -- especially, when we're talking about the shredder attachment for your food processor!? Oh, don't lie to me, fellow raw foodie (or raw aspirant, as the case may be): You know you've neglected this wonderful tool, haven't you? -- relegated it to some unimportant place in the back of a kitchen drawer somewhere, right ! Well, it's time to rediscover the shredder blade! Your mission, should you choose to accept it, is to reconnect with this delightful food processor attachment.

Today, for Thankful Thursday, I want to focus on a raw food related subject: Raw Recipe Books! Without the many mouthwatering, visually appetizing recipes that have been created and published, I don't know if I'd still be living a raw food lifestyle at this time.

About two years ago, when I made the decision to transition into a raw food diet, there were some fantastic raw food recipe books available. A few years before that, when I tried raw for the first time with a dear friend of mine, there were books available but none of them were truly gourmet meals. It's amazing how much things change in just a few years! The newer books are filled with colorful pictures of the most visually stimulating foods, which never looked like simple chopped up veggies arranged nicely on a plate. We have a page with many raw recipe books listed, if you'd like to see some of the ones that are available.

This is the first installment of a new series that we plan to run occasionally here on the Pure Jeevan blog. The series is called "Raw Foods 101" (the same name as our free eBook that has now been read by more than 5,000 people around the world!). Raw Foods 101 will become the latest addition to our category list (available along the right side of our sidebar). In time, clicking on Raw Foods 101 will deliver a plethora of raw food tidbits.

So, where should we start? ... How about the topic of soaking nuts and seeds ! This is a question that comes up repeatedly in emails sent to Pure Jeevan.

Wow, today is a really special day: Jay Kordich's 86th birthday! There must be millions of stories of how Jay has touched the lives of people in enormously positive ways. Here's ours...

Back in the early 1990s when we moved to the Washington, D.C., area, Wendi got a job in Arlington, Virginia. When she walked into work one day, one of the other workers there was absolutely glowing. So, she asked the woman, "Do you have a new boyfriend or something ?!!"

Short post today... We're currently dealing w with a pesky kitchen drain issue that's wreaking havoc in our household. Fortunately, a very talented and power-tool-weilding local plumber just fixed the problem. In the process, he seems to have applied those power tools to our bank account -- $175 for less than one hour's work!? (Ouch!) And the kicker is that the current state of our kitchen is "absolutely atrocious."? I'm serious... we're at like DefCon 5 in terms of the disastrous nature of that room -- and as you well know, for a raw household, that's probably 10 times more frustrating than it is for others. (I smell a whole post coming soon on this topic ...)

Today, we mainly just wanted to say that, at the end of our post yesterday, we briefly asked what you would like to see more of here at Pure Jeevan. We have received some great comments and emails in return, and have decided to devote tomorrow's post to responding to / addressing some of the suggestions we received. So, if you have any further thoughts to share about raw foods content you'd like to see more or less of, please let us know either by commenting below, or by email. Wendi is at WendiDee [at] Pure Jeevan.com. Jim is at Rawdiant [at] gmail.com.

I'm still working on the dishes that will be served at the upcoming 3-Day Raw Food Spiritual Ashram Retreat (only 2 spots left!). Today, I worked on the Sandwich Fixin's that will be served for lunch on one of the retreat days.

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

Yahoo recently ran a photo series on their "omg!" channel entitled "Celebrity Slim-Down Secrets." It actually has a nice set of before and after photos of celebrities who have lost weight. The set is here.Featured are Kelly Osbourne, Seth Rogen, Jennifer Hudson, Jerry Ferrara, Kirstie Alley, John Goodman, Jordin Sparks, Jason Segel, Drew Carey, Sara Rue, amd Kevin James. ?Most reported using personal trainers, changing up their diets, and getting more exercise (or some variation of those three).

We didn't read any reports of raw food diets in the story, but looking at before and after pictures is probably always a good idea, if only for visual inspiration. It's nice to see a broad range of people turning their health around, too. Some are younger celebs; others in their 40s, 50s, and 60s. So, it's nice to know that major changes are possible at any age.