Pure Jeevan Blog - Pure Jeevan Raw Foods

Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:

This weekend is Mother's Day, so today's Thankful Thursday is dedicated to the memory of my own mother, Elizabeth.

Read more: My Raw Story: Zee Charnoe

If you are in the Pittsburgh area this weekend, you are in for a real treat! Rhio will be visiting with us and she'll also be meeting with others during her two-part presentation for the Pittsburgh Raw Food Meetup on Saturday.You don't have to be a member of the meetup to enjoy this presentation. Below is information about the event you won't want to miss!

Two-Part Presentation by Rhio includes Dinner

Jim here... Okay, the title and graphic, above, may be a bit silly, as are a few of the remarks I made in the video, below. But, within this rather odd piece a few hopefully noble and economical ideas exist -- especially the ridiculously simple and obvious notion about reusing glass beverage bottles. I'm embarrassed to have lived on this planet for so long and not to have adopted this fun and environmentally friendly practice much sooner.

We really do take things like glass containers for granted, when we probably shouldn't. Their ubiquity aside, it still takes a fair amount of energy and resources to make a single glass bottle. On the mass scale that they're made, they're obviously super cheap. But, if you had to start from scratch, it would take ages to make a single one, so we should at least appreciate them more and do all we can to make their continued existence as sustainable as possible.

Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.