Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




To help keep all of you inspired, we ve asked some

remarkable individuals to share their raw food stories with you. Enjoy!

Here's Part Two of our interview with Hatice Yavuz, co-owner of Cousin's I.V. raw restaurant in Chicago. Yesterday we talked a lot about Cousin's restaurant and the stories behind that (as well as some interesting notes about European and Turkish culture and attitude toward raw foods). Today we'll get into some of the effects experienced by many after going raw -- things like raw food detox and the strengthened connection between mind and body. Interesting stuff!

Hi everyone!? Sorry for the late post tonight. I had a busy day, and even met with a new realtor to help me sell The Luck House! (Wish us luck on that front -- but I have a super-great feeling that this new realtor is 10x more professional and knowledgeable than the previous one.)

Today I thought I'd give you a peek into Wendi's rather fascinating Inbox. While she's away, she asked me to monitor her Pure Jeevan mail box and field as many of the questions as possible. It's been ... interesting! :-)? I never realized the volume of email that she receives! It's almost a full-time job to keep on top of it (which I haven't been able to do as well as I'd hoped -- although I now have it down to just a ?hundred or so unanswered ones, so that's progress!).

Jim here... Yesterday I promised to hypnotize you, so here it is (below). This is something I published elsewhere long ago, slightly modified. Interestingly, in the original version, I'd made reference to various cooked food items -- for example, describing the smell of fresh-baked muffins as comforting. Well, as pleasant as that smell may be to everyone, I just thought it would be odd to include it here on a blog devoted to raw foods.

I think, by the way, that next week I may post a piece on aroma and how it dovetails with raw foods. I'm sure there are interesting things to write about that topic. For now, I'll simply point you to the funny hypnotism picture, below. While it characterizes hypnotism as a sort of mystical power wielded over another's true will, that's definitely not the case. As you'll see, the text below is really just a very innocent, very calming, relaxing suggestion. Read it seriously and see if you aren't relaxed and happy afterward. Have a great weekend!

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

We have something special for today s Makin? It Monday! Remember Terilynn, the brilliant chef behind The Daily Raw Caf , whom we introduced you to not long ago? Well, this weekend she posted a recipe challenge open to anyone willing to participate. We here at Pure Jeevan are always up for an adventure, so thanks for the challenge, Terilynn!

The rules were simple: Use the list of possible ingredients, create a raw vegan food dish, and send pictures and information about your dish to The Daily Raw Caf . Here s the list for the challenge, with the items we didn t have available crossed out:

Back when we ate cooked foods (especially way back when our menu was not exclusively vegan), parmesan cheese seemed to be a staple of our existence (especially for Jim). We'd sprinkle it liberally on pasta dishes, salads, soups, and more.

As is typical for many raw foodies, you often realize after going raw that it was not always necessarily the food itself that you craved (no matter what it was); often it was simply the texture, the spices, the various flavors and tastes, etc. And that realization leads raw chefs to wonder whether the same experience can be recreated using only raw ingredients.

It's always a journey.

That's basically my post today, boiled down into four words. From all I've read, from all of those I've talked with / emailed / interviewed, and certainly from all I've personally experienced, this is a key concept that, in my view, it's best to come to terms with as soon as you can.

Jim here...As vegans and vegetarians, we're familiar with what we believe is quite a lot of misinformation regarding our lifestyle. However, we've done the research and, for example, know how we get our protein (always a concern received from others), know the stats on B12 deficiency (another concern often cited by mainstreamers), and know our answers to other issues such as where we get our minerals from and whether we consume processed foods and sugars. Bucking the mainstream conventional wisdom emergent from within a world dominated by the Standard American Diet, we live defiantly as healthy examples of our chosen path. But, is there any wiggle room as far as what is and isn't healthy (for us, and for everyone)? What about some of the things that everyone "knows" is bad for you? With questions like those in mind, here's something unusual -- a full post developed from a simple Facebook update. (You are friends with Wendi and me on Facebook, right ) Yesterday, I posted the following:

Think of something that you think is bad for you, and then go to Google & type in "benefits of [that thing]" and see if there is a web site that is promoting that thing. I just did this for "caffeine" and read some thought-provoking ideas (that might all be utter BS, but are interesting nonetheless).

Mmmmmmmmm! ?I'm sitting here at my computer eating the Best Organic Fuji Apple Ever. Don't believe me? ?Here's a picture of the apple I'm eating right now:

Looks dee-lish, right? ?(Okay, so maybe it's not the most appetizing pic in the world...) ?Anyway, one interesting thing about this apple is that I bought it (a whole big bag of them, actually) because it was so cheap. (I'm on a relatively tight budget these days.) ?But, if it was so cheap, how could it be so tasty? ?(And organic, too!) Well, that's where the basic law of supply and demand come in. Whenever a crop is at the peak of its season, the supply rises considerably. Instead of the store receiving X number of bushels of apples, they receive 5X or more. So, they slash prices to move that kind of volume.