Sad Update: Our friend Michelle Pierson, interviewed here, passed away in July 2016 after a kayak accident in Hawaii.
We've spent the past three days focusing on the core subject of critical importance in the raw food lifestyle -- the FOOD! However, as most people will agree, it's also about so more than "just the food." Here at Pure Jeevan, we've always made a point to stress the holistic nature of our philosophy (mind, body, spirit, emotions), and we'll certainly continue to do that.
The Raw Spirit Festivals also do a magnificent job of illustrating this point. While they do offer *spectacular* raw foods and presentations centered around raw foods, you'll also find music, dancing, yoga, and other uplifting recreational activities all day long!
Mmmmmmmmm! ?I'm sitting here at my computer eating the Best Organic Fuji Apple Ever. Don't believe me? ?Here's a picture of the apple I'm eating right now:
Looks dee-lish, right? ?(Okay, so maybe it's not the most appetizing pic in the world...) ?Anyway, one interesting thing about this apple is that I bought it (a whole big bag of them, actually) because it was so cheap. (I'm on a relatively tight budget these days.) ?But, if it was so cheap, how could it be so tasty? ?(And organic, too!) Well, that's where the basic law of supply and demand come in. Whenever a crop is at the peak of its season, the supply rises considerably. Instead of the store receiving X number of bushels of apples, they receive 5X or more. So, they slash prices to move that kind of volume.
Read more: Delicious Idea for Produce... Putting the Economics of Raw Foods to Work For You!
"I sent out over 100 emails, now, and have been corresponding with the chair of the almond board. He s an ass."~Wendi, writing a few years ago in her "Almond Frustration" blog post.
Jim here again... Wow, that's an excerpt from a very fired-up Wendi, writing a few years ago about her frustration over the USDA's absolutely insane regulation that nearly all almonds sold in the United States must be treated with chemicals or heat prior to sale. I'm sure you know the story by now, so I won't rehash it here. (In case you do not, you can read about it in our original post, Wendi's Almond Frustration post (which even recounts a disturbing, related dream she had about this issue), or our last update post. It's an issue we've been following for years here.)
Read more: One Step Closer to the Return of Truly Raw Almonds!
"Only somebody who really takes the time to understand [Pure Jeevan's Salsa's*] potential can then coax it into its fullest expression. Then, I mean, oh its flavors, they're just the most haunting and brilliant and thrilling and subtle and ... ancient on the planet." ~ Miles Raymond in "Sideways" (2004) (*slightly modified).
Jim here... Over the weekend, I'd made a string of videos for Pure Jeevan using my handy-dandy new phone. To my great surprise, when I went to post them to YouTube, they all came out sideways! So, I'm sorry, friends... you'll have to endure (if you so choose) a somewhat disorienting video, below. But, hey, at least it reminded me of that wondrous quote from the movie Sideways! I imagine Paul Giamatti describing one of my own recent creations this way -- a sort-of half-raw, yet still very healthy delight that I like to make sometimes.
My reason for featuring a less than 100% raw recipe is two-fold. First, I'd been discussing transitioning to raw (see yesterday's post). And, adding more raw into your non-raw diet is a great way to transition. I believe that raw sauces are an excellent way to achieve this, as I'll explain in the video. Second, if you do prefer a 100% raw dish, then you can simply replace the beans with something else -- perhaps sprouted beans, or maybe your own invention from the dehydrator.
I was just thinking about a particular phenomenon, but don't know what to call it. This is something I used to notice mostly after watching movies, although it's something that happens all the time in life -- and I think it does in fact relate to diet, so I'll share. Here it is:
Ever leave a theater after viewing a particularly uplifting film Recall what it's like for a moment. You walk outside, maybe with friends or family, still filled with that magical feeling of having visited another world, or having been moved beyond words, or being filled with inspiration. There's a glow about you, and the air seems sweeter as you stroll out to your car, absolutely care-free. You spin around as you walk, laughing with your friends, joking and hugging each other, engaging in imaginative conversation all the way home -- and the spell lasts for a good long time thereafter. Oh, I love, love, love great movies!!!
Read more: Pure Jeevan Adds Depth to the Phrase "Watch What You Eat"
Welcome to Makin' It Monday, Guest Raw Chef edition. Today, Dave Sokulski of www.BirchCenter.com and www.FoodUnderFoot.com gets a little silly while making some delicious raw cacao treats! Enjoy the video:
In all of our discussion of immune-building lately, we remembered today that we left out one enormously important item that should be present in anyone's "healing toolbox." That item is, of course, laughter. What better time than a "Fun-Filled Friday" to celebrate the healing power of humor!
Years ago, we'd heard a remarkable story about a man who had cured himself of a terrible disease using laughter as his "medicine." According to the story we heard, the man checked himself into a hotel and just watched Marx Brothers comedies for hours on end, and was eventually cured.
Wow, what a strange episode we have for you tonight! As you'll see, it was a really bizarre day here at Pure Jeevan. Wendi's out of town with her friends Rawbin and Jeff (owner of NaturalZing) helping NaturalZing with their booth at the Green Festival in Washington, DC. Too bad she's away; she missed opening the mail today and seeing a highly unusual letter from the Department of Homeland Security! The topic? Well, it turns out Pure Jeevan is under governmental surveillance -- and our chief surveillor, one "Larry Ferguson," actually decided to introduce himself and make some comments about our Bananas episode (which we hadn't even released yet!). Sounds highly unusual, I know. But, he was actually doing us a favor. Take a look (vid shows me reading part of his letter, then the banana episode proper):
As you heard, Larry writes: "I believe your viewers deserve to know, for example, that bananas have roughly 100 calories each, are high in Vitamin C, and fiber. You might also want to mention that they contain considerable levels of B6, which is good for metabolic functions as well as nervous and immune systems. B6 also helps you produce antibodies to fight diseases and plays a strong role in brain function and even maintaining hormonal balance. Your body can't store B6, btw, so you need to get it every day. Of course, most people will know already about the great potassium levels in bananas. Potassium is great for controlling blood pressure and certainly reduces risks of heart problems. Bananas also contain manganese, which your viewers probably already know about after your persimmons video."

Jim here... I was listening to a radio commercial the other day that promised to reveal the "secrets that credit card companies DON'T want you to know." You hear that kind of rather manipulative marketing all the time, right? It's a psychological thing, I suppose -- filling your mind with intrigue almost instantly. My credit is pretty decent, but I was thinking, "Wow, I wonder what those secrets are?!" We humans are curious creatures, aren't we?
But then I started to laugh to myself, imagining a raw foods radio spot adopting that technique. "Buy our special report and learn all of the Secrets that Raw Foodists do NOT Want YOU to Know!!!" And then I laughed some more. Know why? Because, when you think about it, there are absolutely, positively NO secrets raw foodists don't want you to know! Isn't that stunningly cool? In fact, the entire message of the movement is conveniently included right there in the words "raw foods." It couldn't be simpler -- the cure for what ails so much of the planet, neatly summed up in two words.
I need fast & easy meal ideas (esp. breakfast & dinner) -- time is a luxury I don't have (taking 18 college credits, internship, PT job and I started a natural perfume business!). By the end of the day I am so exhausted that I'd rather not eat than go in the kitchen & try making somethin raw.
If you're dealing with exhaustion or fatigue, we'd like to direct you to a recent blog post discussing the subject. As for time being a luxury, we address that, as well, in the same post. You'll always hear the same thing from us about limited time in relation to your diet: Make the time! Your overall health is what's most important in life and it's imperative that you arrange your life so that you have plenty of time to not only prepare healthy meals, but to also eat them in peace without feeling rushed.
With that said, it's also important to realize that eating healthy doesn't need to take hours out of your life. There are plenty of raw food recipes that are not only quick and easy, but also packed with nutrition! We'll share, below, some links for some of our favorite recipes that are quick, easy, nutritious, and delicious! These recipes are located here on our blog.