Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




For many people, a change in diet is largely a mental issue. You *decide* that you're going to do something different, and then commit to it. You may shop a little differently than before, but quite often that is the extent of any action taken (other than preparing and eating the new foods rather than the old ones).For many, the commitment aspect is the trickiest part. ?Books could be written on this subject alone (and we're sure we've discussed this at length here on the blog).

Today we want to share a super-easy tip to help with the commitment side of this: Keep your fruits and vegetables VISIBLE.

We began this series with one possible psychological explanation of obesity, moved on to a possible philosophical explanation, and will now cover one that could be both of those, or could find classification within the emotional and/or spiritual realms. ?Wendi has often told me of hearing Dr. Gabriel Cousens speak in Sedona, Arizona, a few years ago. One remark in particular stuck with her. This may be a slight paraphrase, but Dr. Cousens said:

"There's never enough food to feed a hungry soul."

As we all know, physical hunger happens when our bodies need food -- when our stomachs are literally empty and aching for fuel to sustain our life. But, what about non-physical types of "emptiness"? Surely, we experience a kind of hunger in these cases as well.

Continuing with our Taco Week, here's a quick and easy (and delicious) salsa recipe. You can really have a lot of fun with salsa, and can get highly experimental if you like. Almost anything tastes great in salsa. This one is fairly basic, so feel free to spruce it up with some of your favorite ingredients. Let us know in the comments section some of your favorite variations so you may inspire others!

Here's some coconutty video footage from our Florida Keys excursion. First up is some footage of Randesh, from www.TheGuana.com, who obtains fresh coconuts for Charlie Wilson's Key West restaurant, Help Yourself (see yesterday's blog post).Notice that Randesh uses a proper piece of equipment -- a large machete (or cutlass) -- which makes short, easy work of opening these precious gifts of nature! In the video footage following that, you'll see how comically difficult it is to open a young coconut when you lack the proper equipment. We actually went out looking for a machete, but could only find a large chef's knife at a local K-Mart. Yep, they were sold out of machetes! (Ironically, the chef's knife -- the heaviest one the store had -- cost about $17, while plain old machetes run just $10 or so at most hardware stores. Next time we'll keep looking...)

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

EVERYONE LOVES RAW TACOS!!! So, this week, we're going to show you FOUR "Makin' It Monday" videos instead of just one. These were filmed in Berkeley, CA, at our dear friend Carolyn's apartment. We hope you love these recipes. We actually eat raw tacos quite regularly -- especially when tomatoes are in season.

Tomorrow I'll finally be posting about the 3-Day Raw Food Spiritual Ashram Retreat that I organized. I took a few days to myself after the event, and then I needed to catch up on a lot of things (which included formatting an almost 150-page publication). It's hard to believe that two weeks have passed, already, since the retreat ended.

I have a lot of photos from the event! Some of the guests prefer to remain anonymous, however, so I can't share all of them with you. However, there are a lot that I can still post on a public page for you to view! I'm waiting to receive some more images from the ashram's camera. Once I have them, I'll be able to complete the photos pages and share images from that wonderful weekend.

BIG THANKS to one of the guests, Angel, who happily took my camera and captured images that weekend. I am extremely grateful that she did, and I'm also impressed with her creative gift with photography! The image she captured of another guest, Faye, is absolutely beautiful! I'm looking forward to sharing the pics with all of you!

Two years ago, we were putting the final touches on launching the Pure Jeevan web site and blog. (While the blog archives show material dating back to 2006, the material from '06 and '07 is all pulled from Wendi's "Going Raw" journal, which was kept on another site. We pulled it into this site when we launched it to give those starting out on raw an inside look at one person's experiences in transitioning to a raw food diet.)

Just a quick update for those in the Pittsburgh area:

My dear friend Melissa has planned some fun raw food gatherings that you may be interested in checking out. The first is a raw food dinner and demo, the second is a wild herb walk.

Raw Foods Demo and Dinner?

We all know what "greens" are in general. For example, no one questions whether lettuce, kale, spinach, or chard are greens. But on the other hand, all of those items *are* also clearly green in color. With that in mind, what would you make of the following two questions I (Jim) recently pondered -- tagged as "reader questions" so they're easily found in the future by other equally inquisitive people ;-) -- that seem bizarre, but are really quite interesting?

1. Are non-green greens (e.g., purple kale) still considered greens

2. Are vegetables with green skins (e.g., cukes, zucchini) considered greens? (After all, they're green!)

Thanks to everyone who has offered, so far, to help us out with our project (mentioned in yesterday's post). If anyone else thinks they'd like to help, we're looking for as many people as possible! We'll fill you in soon, just be sure to send us your email addresses if you haven't already done so. Thanks!

Here are more pictures of some of the foods we've been eating. Over the past year, we've pretty much been eating simple foods (except for the time I was preparing meals for the Raw Food Retreat). However, recently KDcat has been doing some extreme yo-yo eating between raw foods and packaged/unhealthy cooked foods. The back and forth has been causing her to experience a bit of a tummy upset. So, I've decided to make our meals a bit more exciting for her---so she'll possibly not feel so tempted by all of the colors and artificial flavors of the packaged "foods" she's been eating.

Talk about color...check out this salad I made earlier today: