Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Jim here... Conventional wisdom says we shouldn't judge a book by its cover, right? Well, what about recipes? Should we judge them by their names?

When KDcat was young -- well before we followed a raw diet -- her friends sometimes scoffed at our typical vegan fare. After all, few kids would voluntarily eat "Pasta with Spinach Sauce."? But, we discovered, change the name and suddenly they're lining up for seconds. Instead of "Spinach Sauce," Wendi came up with "Jungle Sauce"! How exciting, right?

Jim here... Whether you've had the pleasure of knowing Wendi for decades as I have, or have only recently met her, I think you'll be absolutely stunned by this inspirational video. It demonstrates, in undeniable pictures, the power of raw and living foods -- and not only the physical healing that takes place when you adopt this lifestyle, but also the height to which this lifestyle helps lift your spirit.

As raw foods enthusiasts for many years, Wendi and I have had the pleasure of patronizing raw food restaurants literally from coast to coast. Between us, we've been blessed to have sampled a more diverse spread of raw gourmet foods than have most people. (We hope that many others get to do this as well!)

From time to time in anyone's raw journey, it seems inevitable that thoughts crop up about opening a raw restaurant. For some, it's likely no more than a passing fantasy; for others, it may well become a firm business goal. We believe this is a fine and noble goal -- one that we'd like to see more people accomplish!

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

While I was growing up in the Midwest, I had a rich uncle who lived out East in Philadelphia. I didn't know him very well at the time, but would often glean stories via the family grape vines of his business successes. After high school, I attended college in Northeastern Pennsylvania -- Wilkes University -- where, incidentally, I first met Wendi! :-)

Being out there, I got to visit my uncle from time to time, and dine with him and his family. ?Among other things, he was quite the gourmand. I'm not so sure what he'd have thought of raw foods, although I suspect he'd have appreciated the many gourmet efforts.

"Should you eat when you're not hungry "

That was a question I asked myself a lot when I was first transitioning to the raw food diet. Just about everything I ever read said that people shouldn't eat if they aren't hungry. We need to listen to what our bodies are telling us in order to be as healthy as possible.

What if your body is telling you it's not hungry, however, while your instinct is telling you that you still need to eat That's what was happening to me in the beginning of my raw journey. My digestion was very slow and food would sit in my stomach for most of the day, especially if the food I ate was processed or heavy. It didn't matter how much I ate, either. My portions were always very small compared to those that my fit-looking friends were eating. I always wondered how I was the obese one when my meals were so minimal in comparison.

Many times we are asked about our grocery bill---how much do we spend each month on eating a raw, vegan diet? It's not something that's easy to answer, though. If we just blurted the amount out, people would be shocked (at a minimum) and insist that there's no way possible they could ever eat a raw diet because they can't afford it.

Our monthly expense at the grocery store has continued to climb since I first began eating raw foods. At this point, now that Jim is eating 100% raw, as well, our monthly expense has more than doubled from the time when it was only me eating 100%. That's a huge increase in money being spent each month. But, you know what? It's okay! Yes, I said it's okay that our expense has more than doubled and I'll tell you why after you take a look at what we purchased last week for our home.

Jim here... Happy Sunday morning, everyone!? We don't normally post on weekends, but we're sharing this video as a special gift for my mom on Mother's Day.As Wendi likes to say, "Every day is mother's day!"? But, I do like to do something a little special for my own wonderful mom. So, check out this video of a recipe Wendi (mostly) and I created for her. If you remember my reaction to the soup we made recently, it may not surprise you to hear me say that this sauce is the "best #$%^&*^%! sauce I've ever tasted!"

We're typing up and formatting this recipe for Pure Jeevan family members (you know, those who subscribe to our mail list). So, once it's ready, we'll be adding it to the queue of mailings we sent out to keep everyone inspired. This recipe is a keeper!

Finally, some super news to share!? On Monday, after a l-o-n-g wait, Wendi finally had her appointment with a actual LLMD. (That stands for "Lyme Literate Medical Doctor."? If this and the news of Wendi's Lyme Disease is new to you, check out this post.)

I'll cut straight to the good part: Her prognosis is excellent! Yes, she's still in a world of pain and misery at the moment, but he believes (based on her blood work and her symptoms) that we've caught this early enought to fully eradicate the Lyme. (At least, that's how I understand it. I'm actually not clear on whether Lyme is ever 100% eradicated, or if it's just forced into dormancy or irrelevancy. Perhaps Wendi can clear that point up later.)

The Lovely Rhio
Within just a few days of posting our year-end summaries and plans for the future, we were contacted by a few different individuals who asked to interview us. How exciting, right ! We've been diligently working on helping others learn about raw foods, while also helping our raw food community grow in different ways. It's wonderful to be recognized for all that we've done in the past and are currently working on!
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Our first interview was thrilling. We were contacted by Rhio, who was overjoyed to have found out about the All Raw Directory that we created for the raw and living foods community. She and her partner, Leigh, were down-to-Earth and easy to talk with. Jim and I both liked them very much. If you've never heard about Rhio (that's hard to believe), she's the author of "Hooked on Raw" and the host of an online radio show called "Hooked on Raw with Rhio," which airs on NY Talk Radio (formerly known as Tribeca Radio).Rhio's radio show is about healthy living, primarily through a raw/living foods diet and lifestyle.
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During the interview we talked about the All Raw Directory, our successes with the raw and living foods diet, our projects for the upcoming year, and so much more. The interview is currently available this week on the NY Talk Radio site, during the following hours: Monday, 4 & 8 pm; Tuesday, 9 am; Wednesday, 3 & 8 pm; and Friday, 4 & 8 pm. After this week, the interview will be available as a podcast on a special podcasts page. If you have some time, we'd love for you to check out the interview and let us know what you think. It was our first professional interview, so we'd love to hear your opinions on it! Please also visit Rhio's site if you've never been there before.She is a lovely woman and has a wealth of information available for you on her site.

Original Comments

Below, we have included the original comments from this blog post. Additional comments may be made via Facebook, below.

On January 21, 2009, Paulina wrote:

Can't wait to hear your interview on iTunes!

Over the weekend, we attended a fairy festival in Eugene, OR, called Faerieworlds . ?It was great fun -- loads and loads of interesting shops, festival-goers in costumes ranging in complexity from simple fairy ears to full-on ensembles, and some spectacular tribal bands on the main stage all day long.

What was unexpected, though, was seeing not just one (which, alone, would have been impressive), but *two* food carts dedicated to raw foods. ?The first was called Luminescent Foods: