Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Wow, we've been getting a lot of publicity lately.(We'll be writing more about that later.) We're thrilled to be recognized for the work we're doing for the raw food community!

For those newly acquainted with Pure Jeevan, you've already found our blog (this site), and likely our main site. But, we also wanted to highlight another offering we've put a lot of work into -- the All Raw Directory. Here's a screenshot:

Jim here... Wow, did you read yesterday's post ? Wendi is away for a month starting today. That's like a year in Internet time, right?

So, I guess I have the blog to myself for a while. So strange... I mean, I helped her set it up back in late '07, contributed numerous articles and a lot of behind-the-scenes time along the way, and then got really involved here (regularly -- daily, even) about a year ago. But, I never "had the keys" all to myself for a long spell. I feel as though I've been entrusted with something important, you know ? I must control that strange compulsion within me to, you know, run a silly cat video or something. But, I'll resist and keep things on-point. (LOL)

Many people have asked us about the Raw Spirit Festival (RSF): What is it? When is it? Where is it? Will we be going ? So, we wanted to take a moment to answer those questions.

Jim here... Exactly one month ago today, I announced my intention to do a month-long trial of a low-fat raw vegan protocol largely based on the well-known 80-10-10 diet. I posted a half-way point update on May 15th, and now here we are at June 1st already. So, are you ready for the thrilling conclusion

As I've stated before, I went into this experiment rather hard-core, with one full week of zero overt fats, and then gradually introducing a few richer ingredients (although keeping within the 10% fat ceiling). I found much of the past month to be an exercise in restraint and self-control, similar to the issue many people face when going raw while the rest of the family is still eating cooked foods.However, it got significantly easier as time passed.

THE TOUR IS COMPLETED! For pictures, videos, and commentary about their adventures, check out the Trip Dashboard!!

For those of you who've been following our plans for a few years, you know we've been preparing for a cross-country tour for a long time. The plans have expanded, contracted, changed dramatically, but the core of the idea has always been there: we plan on relocating to a new city and we need to find the right place for Pure Jeevan to settle. In order to do that, a big cross-country tour is in order. So, the exciting news is that we're leaving in a couple of weeks to check out some of the cities/towns we're thinking might be a perfect fit for Pure Jeevan! The sad news is that all of us can't make the trip. Jim will be holding down the fort here in Pittsburgh (i.e. the house still hasn't sold and he still needs to keep his corporate job so we can pay the mortgage).

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Jim here... A few months ago, I'd posted an article here on the topic of Cognitive Dissonance. This theme seems to crop up from time to time in questions people ask about the raw foods lifestyle. For example, one new raw fooder recently posted a question in a raw foods forum asking whether other raw foodies had reached a place in their lives at which things changed so much that they felt as though they were living a contradiction. Because this struck home for me, I'd like to reiterate my response, somewhat edited, below.

All this week we're continuing to feature a variety of answers to the question "Are Raw Foodists Crazy " from various friends of Pure Jeevan. If you're just now tuning in, please read the back story and introduction to this, as posted on Monday.But, for now, let's continue with posting more of the excellent responses sent in! Enjoy!! :-)

In this video, Wendi talks with Leela Mata, spiritual leader of the Peaceful Valley Ashram, about her experiences with the raw food diet and a bit about a cob oven structure that was built on the ashram property. This is part 2 of a 5-part series featuring Peaceful Valley Ashram.

Thanks to Bitt, yesterday, for pointing out that one possible misinterpretation of yesterday's post (on celebrity weight loss) could be that "thin = healthy." I'm sure that, while there are countless wonderful benefits to being a famous actor, one of the less wonderful aspects of that life must be the pressure to remain young, thin, attractive, etc. It would seem realistic to me to assert that, additionally, women are held to even more objectified standards than are the men out there (although, in fairness, note that 6 of the 11 stars profiled in the Yahoo feature linked to yesterday were in fact men).

In any case, the post's intention was never to imply that one's weight is necessarily the best indication of one's overall health. After all, we all know thin people afflicted with serious health challenges.

In Part 5 of this 5-Part series, Wendi talks with Leela Mata about meditation and diet. After discussing what meditation is and why people practice it, Mata Ji talks about diet and its effects on the mind. She then gives a brief explanation of how to meditate for those who are new to the practice, and demonstrates how to use a simple mantra (word or phrase) to aid in entering a meditative state.

Sad Update: Our friend Michelle Pierson, interviewed here, passed away in July 2016 after a kayak accident in Hawaii.


We've spent the past three days focusing on the core subject of critical importance in the raw food lifestyle -- the FOOD! However, as most people will agree, it's also about so more than "just the food." Here at Pure Jeevan, we've always made a point to stress the holistic nature of our philosophy (mind, body, spirit, emotions), and we'll certainly continue to do that.

The Raw Spirit Festivals also do a magnificent job of illustrating this point. While they do offer *spectacular* raw foods and presentations centered around raw foods, you'll also find music, dancing, yoga, and other uplifting recreational activities all day long!