Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




When you get into raw foods, one thing you're probably going to notice from time to time is that others are "concerned" about your health. This is hugely ironic -- not only because it's likely your own concern about your own health that brought you to raw in the first place, but because you most likely hold the conviction that the raw food diet (or some close variant of it) represents the most healthy dietary regimen available for humans.

Nevertheless, you'll receive a lot of concern. You'll receive it even when you have that "raw glow" and are looking and feeling better than you have in years! The main concerns:

As Pure Jeevan blog readers probably know, we're big fans of running ongoing series. A good blog can never have too many, really. So today we mark the official kick-off of another super series. We're calling these articles "Pure Jeevan Guides."

Guides to what , you may ask. Well, to various topics of interest to raw foodies, of course!

Welcome to Day 3 of Raw Salad Dressing Week here on Pure Jeevan. As you'll see, I "got a little creative" once again -- and again got lucky! I'll let you watch the video for the backstory on this one, but I'm happy to report that a nice, hearty, sweet, holiday-appropriate salad dressing was created. So, check out the video, and then I'll make a few closing comments.

Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.

Every week I introduce you to some companies or individuals I think may be interesting to you. This time, I want to intoduce you to some handy calculators that will help you monitor your daily intake of nutrients.

Take the time to meet...

This is Part II of a two-parter on raw food restaurants. Yesterday, we listed a half-dozen challenges that one might face when opening a raw restaurant. Today, we're focusing in on the more enjoyable side -- the potential advantages that opening raw restaurants offer over their cooked-food counterparts.

Let's dive into it... Here are six things we believe are advantages!

I was grocery shopping in Giant Eagle with a friend the other day; I was just there to keep her company. When we left the Nature's Basket area (where they sell organics and more natural items), I felt a strange feeling. I hadn't realized it, but over the past two years I stopped shopping in the other areas of the store! I told her that by the time we hit the packaged shelves of the Nature's Basket area, I'd already be done shopping and my cart would be filled. We had a good giggle and went on shopping.

Anyway, that has since brought my attention to the shopping carts of those around me. We do about 5% of our shopping in Giant Eagle (last minute things that we've run out of, that don't merit a trip to our Food Co Op), so lately I've found myself in Giant Eagle looking into the carts of those around me. I'm not judging anyone, I'm just curious. On average, just about everyone has a small bunch of bananas in their cart. There are the occasional carts with something like a cantaloupe, a bag of apples, and once I saw a single tomato and a bag of lettuce. The rest of the carts have been filled with packaged foods. There is next to no living food in the carts.

Jim here... We've always been fans of the Simply Raw people -- or, as I call them, the "Reversing Diabetes Naturally" people. Or ... are they the "Raw for Thirty" people? Seriously, they should probably settle on one name, don't you think? In any case, they emailed us again lately to let us know about a new video promotion they're doing, in which they'll be sharing some great videos from Morgan "Super Size Me" Spurlock, David "Avocado" Wolfe, Mike "Natural News" Adams, and Dr. Joel Fuhrman. (Sorry, I don't have a nickname for Dr. Fuhrman yet.) I haven't yet seen the videos, but I'll be checking them out ASAP to hear what these gents have to say in order to further awareness about this important topic. Here's the link:

>>> http://tinyurl.com/SimplyRawVids

As we said yesterday, we have some fantastic videos to share from RSF East last weekend. To launch a series of interviews, we want to reiterate that Pure Jeevan has always been a holistic site, meaning that we like to focus on all aspects of a human being's optimal existence (mind, body, spirit, and emotions). While it's not always "all about the food" here, it's also fair to say that it all really does start with the food -- super-nourishing 100% raw living foods! So, it's only appropriate that we begin this series of interviews with a raw food chef.

RawDawg Rory was a huge pleasure to meet and hang out with. The man exudes happiness, and it's quite infectious! We had a great time talking, and of course talked a lot about tasty raw foods. In this video, RawDawg shares a delicious dessert recipe. Here it is:

We now have two more raw food snack companies sharing some of their goodies for the retreat gift baskets! A special thank you go out to:

In one daily newsletter that Wendi and I subscribe to, there was a discourse recently about being right -- but being right for the wrong reason. I've long been interested in that concept; it's fascinating, when you really think about it -- like getting credit on a test for an answer you guessed at, or knowing how to say something in another language but not knowing what it means. Along those lines, I'd like to share some personal opinion with you.

One of the common pro-raw arguments is that it's a calorie-restrictive diet and thus healthy because it limits our caloric intake (a regimen widely associated with extended lifespans in scientific literature).If you consider that a pound of greens or veggies has about 100 calories (generally speaking) and a pound of fruit has 300-400, imagine the incredible amounts of food you could ingest daily and still be considered calorie-restricted (as compared with the recommended number of calories for your build and lifestyle)!