Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Jim here... I was listening to a radio commercial the other day that promised to reveal the "secrets that credit card companies DON'T want you to know." You hear that kind of rather manipulative marketing all the time, right? It's a psychological thing, I suppose -- filling your mind with intrigue almost instantly. My credit is pretty decent, but I was thinking, "Wow, I wonder what those secrets are?!" We humans are curious creatures, aren't we?

But then I started to laugh to myself, imagining a raw foods radio spot adopting that technique. "Buy our special report and learn all of the Secrets that Raw Foodists do NOT Want YOU to Know!!!" And then I laughed some more. Know why? Because, when you think about it, there are absolutely, positively NO secrets raw foodists don't want you to know! Isn't that stunningly cool? In fact, the entire message of the movement is conveniently included right there in the words "raw foods." It couldn't be simpler -- the cure for what ails so much of the planet, neatly summed up in two words.

Jim here... Yesterday, we talked about exceptions -- those non-raw food items that raw foodists sometimes allow themselves to eat. I listed mine, and a number of people here and on Facebook noted some of their own. (Seems a lot of us enjoy olives, by the way!) It struck me today that a natural follow-up to a list of exceptions would be a list of non-exceptions -- basically a list of things I personally never ever ever ever consume.

This makes sense, right? I suppose all people generally have three basic lists: (1) those things we eat regularly, (2) those things we eat sometimes, and (3) those things we never eat. Hopefully, none of us keep these lists etched in stone, as diets are dynamic things that tend to evolve over time. A few of the items I'll list below may only apply to my current practices, while others (like refined sugar) I hope to permanently exclude. So, let's see:

Brutal Honesty. 100% Transparency. Unedited Feedback. Absolute Truth. ... How often are we treated to these things by those we know? How likely are we do conduct ourselves with these ideals in mind?

Propriety. Politeness. Decorum. Political Correctness. ... How often do these conventions in others prevent us from knowing what others think of us? How often do these conventions in ourselves restrict our own words when directed at others?

Last night, we watched a movie called Barney's Version which, among many other things, touched on the issue of Alzheimer's (or dementia). (It also touched on the issue of painfully awful movie titles, in my opinion.) But, I have to admit: Movies like that (or, even being around people affected by this) cause me to seriously look at my own life and reflect upon how I might be doing in terms of preventing not just Alzheimer's, but all major diseases.

My grandmother had severe dementia, and we witnessed the full progression of this awful condition for many years. I felt awful for her and readily admit that it scared the hell out of me to know that a formerly sharp, witty human being could end up this way. If you've never been around it, trust me: You do not want this for yourself or anyone.

To keep all of you inspired while we are away, we've asked some

remarkable individuals to share their raw food stories with you. Enjoy!

Today, and every day, I am thankful for lovely Mother Earth. Where would we be without Mother? May we always care for her in a gentle and loving way.

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One reason I keep going on and on lately about raw desserts and raw ice creams is best conveyed with an example. ?Here are the ingredients in Cool Whip, a commonly available whipped topping:

  • water
  • hydrogenated vegetable oil (coconut and palm kernel oils)
  • high fructose corn syrup
  • corn syrup
  • skim milk
  • light cream
  • less than 2% of:
  • sodium caseinate
  • natural and artificial flavors
  • xanthan and guar gums
  • polysorbate 60
  • sorbitan monostearate
  • beta carotene (color)

Wow, I had a chemistry set in 5th grade that had a lot of things that sounded like some of those items. It's actually mind-boggling to envision the industrial processes necessary to produce everything on that list -- not that it's entirely possible to do so. After all, among the list of ingredients are "natural and artificial flavors." Ever wonder what, exactly, those are?

This weekend is all about having fun! We'll be working on the menu for the upcoming 3-Day Raw Food Spiritual Ashram Retreat that I've organized for the end of May. What does it mean to work on the menu? Well, it means I'll be making and sampling all kinds of gourmet raw food dishes this weekend!

Even though it's not time to share everything with you about the life-changing events going on with us here at Pure Jeevan, I'm going to try harder to squeeze in a few minutes once in a while to update this blog with other information. I miss coming here and connecting with all of you. Thank you for so many lovely emails that you've been sending to me. I will be responding to all of you very soon. Please forgive me for taking so long to respond, but once we fill you in on everything that's been going on, I think you'll understand that it's difficult to find time to keep up with email and blog writing, among other things.

The latest news, as far as raw foods go, is that I'm having a love affair with a particular fruit. When I was transitioning to raw foods over two years ago, and also during the first few months of eating 100% raw foods, I was in love with young Thai coconuts. I couldn't get enough of them and they did some amazing things for my body---the most amazing was lowering my cholesterol to a healthy range within one month! After many months of consuming at least one coconut per day, however, my love affair ended. I still loved those Thai coconuts, but they just weren't as attractive to me anymore.

Wow, is it Friday already !? Time flies when you're powered by 100% raw organic goodness! Today, we wanted to share an audio interview with you. Last night, Alex Ortner from the Movement to Reverse Diabetes Naturally interviewed us about our recent work helping them spread their message. We were honored to hear him introduce us as "two people that hold a special place in my heart right now, and I'll tell you why that is: They are probably the two most active people that we've had in the movement to reverse diabetes naturally."

Well, Alex, it was our pleasure! We met scores of new people during our work for RDN, generated major awareness about the movement, and spread the word about the raw food lifestyle as well. To listen to or download the interview, just visit their site, here. Topics covered include:

We're here to inspire you...that's our overall focus here at Pure Jeevan. So, when we ask you what you'd like us to do more of, less of, or to consider doing here on the blog ... we take your responses to heart. Of course, it's impossible to please every single person since we all have different personalities and needs. However, we'll always do our best to create a balance in order to inspire as many individuals as possible.

Below are suggestions for what some of you'd like to see happening here on the blog, along with some responses from us. If you have more suggestions, please send them our way anytime. We read everything that comes in and will always give your suggestions serious consideration.