Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Back when we ate cooked foods (especially way back when our menu was not exclusively vegan), parmesan cheese seemed to be a staple of our existence (especially for Jim). We'd sprinkle it liberally on pasta dishes, salads, soups, and more.

As is typical for many raw foodies, you often realize after going raw that it was not always necessarily the food itself that you craved (no matter what it was); often it was simply the texture, the spices, the various flavors and tastes, etc. And that realization leads raw chefs to wonder whether the same experience can be recreated using only raw ingredients.

Before we moved to Portland, Oregon, land of all things fresh and organic within walking distance, we had to drive quite a distance to reach the food co-op (the only place that had a good selection of organic produce and other raw food necessities). So, we only went shopping about once a week. It took a lot of trial and error to find ways to keep our weekly produce fresh for about a week.

We learned which fruits and vegetables stay fresh the longest, and which go bad the fastest. Based on this, we stocked the refrigerator accordingly (and used up the produce accordingly, as well). The fruits and veggies that stayed fresh the longest were stored in the backs of the shelves (things like carrots, beets, broccoli, cauliflower, apples, etc.). Next we stored the greens that lasted a pretty good amount of time (like kale and collards). And in the front of the shelves and in the door, we stored the more delicate greens (like lettuces and herbs).

Jim here... Yesterday, Wendi toughed it out and typed up a lengthy health update (a painful process for her -- trust me!). So, for the rest of this week, I'm going to fill in here (letting her get back to her resting and healing) and share a few interesting stories related to this Lyme adventure. But first, I wanted to add that today brought some great improvements in Wendi's condition. She was able to do a physical movement (wrapping a towel around her head) without pain for the first time in months. So, we really think those antibiotics are starting to kick in.

Today's topic is intuitive eating. I'm certain we've covered this many times on the blog here. So, rather than explain what it is again, I'll just share an intresting example. Basically, while dealing with these Lyme symptoms, Wendi experienced a serious craving for olives.

Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.

It turns out that planning a 40-day/40-night cross-country trip is a LOT of work! (Who knew ??!) Wendi and I seem to be spending every waking moment planning this thing, which may explain why we've missed a day or two's posts here on Pure Jeevan. But, we're gearing up for something absolutely amazing -- and it all starts next week!? So, if there is a quiet day or two this week, just keep in mind that the rawsome content is going to be absolutely insane here starting late next week and continuing through March into early April!

Today, we wanted to extend a huge thanks to Jeff and Helen Rose, owners of Natural Zing, for offering to sponsor the snack portion of Wendi and KDcat's trip. Jeff and Helen understand that, being a raw foodie, it can be a little tough to be on the road for such a long time. Sure, Wendi and KDcat will probably be snacking on a lot of fresh fruit, but it's also nice to have some packaged raw goodies as well while you're traveling. So, Wendi and KDcat will be loading up on some of their favorites -- botija olives, Love Force breads, Gopal's power wraps, some nut butters, some raw chocolates, and more. So, in thanking Natural Zing, we'll be running banners and so forth along with our content during Pure Jeevan's trip.

Here it is: Putting it all together. Here you'll see what we use for our taco shells and how we build up our taco. Quite often, we also make a raw sour creme using cashew nuts and lemon juice. But, for these tacos, it'll just be meat, salsa, and guac. Enjoy!

Above is a quick camera-phone pic I posted to our Facebook group lately. I did talk about making raw parfaits on that page, but want to talk a little more about them today, as it's just the perfect time to be talking about delicious raw parfaits (at least here in America, in any case, where many of the fresh berries you'll probably want are cheap and in season). I'll share a brief story about them, and then share my own basic recipe, and then we'll make some plans for MORE parfait talk really soon, okay?

I'm almost hesitant to talk about raw food parfaits here because, well, if the government found out how unbelievably healthy and ENJOYABLE parfaits are, I'm sure they'd make them illegal. But, I'll take a chance...

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

Here it is, the new year. I've never been excited about the end of one year and the beginning of the next, but this time it's different.So many things have changed in our lives here at Pure Jeevan, bringing us to this point in time--a time that we are ready for and fully embrace. This year is going to be RAWmazing!

Many plans and projects have been started over the past few years, and this is the year that will see many of them fully blossom. The beauty of these projects is that they are about so much more than just us, or just you, our lovely readers. Our mission is to help as many people as possible to wake up from a life that's only partially being lived.We believe there are many tools that can be used to fully wake up and embrace life; one of them is eating a raw food diet. We raw foodists know that there is a lot more to life than what we've been taught to believe and expect, and many of us are helping others learn this beautiful fact. We are shaking up many of the core beliefs on which most of us have based our lives. I strongly believe that many of us in the raw food movement can say: We Are The Ones! We are the ones who are here to make positive changes, to help others fully embrace life, and to have fun, fun, fun! Why waste even one more day of your precious life doing something you don't enjoy doing? It's time to have fun, to feel the love that exists within and all around us, and to help others experience the same! So, are you in ?Do you want to join us on this grand adventure of creating a blissful life for not only ourselves, but for the rest of the world, as well?

EVERYONE LOVES RAW TACOS!!! So, this week, we're going to show you FOUR "Makin' It Monday" videos instead of just one. These were filmed in Berkeley, CA, at our dear friend Carolyn's apartment. We hope you love these recipes. We actually eat raw tacos quite regularly -- especially when tomatoes are in season.