Pure Jeevan Blog - Pure Jeevan Raw Foods

Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:

The raw food movement isn't creeping along anymore! Just recently I wrote that Angela Stokes was interviewed by CNN about her miraculous weight loss on the raw food diet. Well, today the shining star for the raw food community is none other than Philip McCluskey! He was a guest on CBS's nationally syndicated show called "The Doctors." Philip, if you don't already know, is down 200 pounds and his entire life has changed on raw foods. Like so many others, he is actively spreading the word about raw foods and health.

I don't watch TV, but we do have a television set for watching occasional DVDs. So, I planned on turning the set on and actually watching TV for the first time in I don't remember how long! However, I turned it on and realized I don't even know on what channel CBS is located. I tried to flip through the channels, but our TV doesn't automatically let you scan through channels for some reason. So, I was manually pressing and entering numbers into the remote control, but never found the correct channel. I'm sure I didn't miss it, however. In this community, we're all about supporting each other and spreading the word about raw foods and health. I am certain that within a few hours there will be a video up on YouTube of Philip's shining moment on CBS. Once it's available, I'll edit this post and include the video!

Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.