Pure Jeevan Blog - Pure Jeevan Raw Foods

Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:

A few years ago, my dear friend Melissa and I decided to split the cost and order a raw food home study course (then known as The Dr. Ann Wigmore Program).Let me tell you, this was not a cheap program that we purchased, but at that time there wasn't as much free information available on the Internet like we now have.

Was it worth the cost? Well, kind of. Since we had both been reading and learning so much about raw foods (she had actually been raw for a long time many years before), much of the information wasn't new to us. However, if someone was newly learning about raw foods, the program would probably have been fantastic. The quality of the materials we received wasn't great (photocopies of photocopies that were sometimes difficult to read, and some videos that were blurry or difficult to hear), but at least we had a lot of information at our fingertips.

In yesterday's installment, we talked a bit about Salem, Oregon. I inadvertently missed this video in Wendi's batch of uploads. So, here's Wendi interviewing Kerry Matson on her path to raw and some of her favorite raw foods!

Once again, we thank our trip snack sponsor, Natural Zing, for helping us to make this possible on our budget!

Day 9: It's the final day of Navratri, often the largest day of celebration. On this day in India new businesses are started, children begin their formal education if they are at the right age, and past regrets (and many times debts) are left behind. It's a new beginning, fresh start, and is celebrated as such. Today, Pure Jeevan is celebrating in a big way, too!

Yesterday, Jim handed in his resignation where he works. He was closing old books, imagining new ones, and today markes his first step of his new life. He gave the office one month's notice, after which he'll be here in Portland. Our new life has officially begun!

Welcome to Pure Jeevan's "Juice-a-Day Jamboree"! You're probably wondering, "What IS Pure Jeevan's Juice-a-Day Jamboree, anyway "? Well, it's simple:? It's an ongoing, informal, loosely organized "event" centered around juicing. Think of it as an interim step between (1) any kind of diet or lifestyle, from SAD to full-on raw, that does not include much regular juice, and (2) an all out juice feast where that's ALL you'd consume for a period of time. Basically, we're saying, "Let's just make this simple and accessible for everyone. Let's just make a goal to simply drink more fresh juice!"

Wendi and I have been thinking a lot about incorporating more juicing into our lives lately (which is something we've done off and on over the years but never stuck with long-term). One thing holding us back from doing it more often is the time requirement. When we juice, it usually takes a half hour or so from start to finish. I know it doesn't seem that complicated, but I suppose it's just the whole process of setting up the juicer, washing and peeling the produce, juicing it, setting the juice aside while we clean the juicer, doling out the juice into glasses, cleaning up the mini-mess that makes, and then sitting down to actually enjoy the juice.

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

Here's some coconutty video footage from our Florida Keys excursion. First up is some footage of Randesh, from www.TheGuana.com, who obtains fresh coconuts for Charlie Wilson's Key West restaurant, Help Yourself (see yesterday's blog post).Notice that Randesh uses a proper piece of equipment -- a large machete (or cutlass) -- which makes short, easy work of opening these precious gifts of nature! In the video footage following that, you'll see how comically difficult it is to open a young coconut when you lack the proper equipment. We actually went out looking for a machete, but could only find a large chef's knife at a local K-Mart. Yep, they were sold out of machetes! (Ironically, the chef's knife -- the heaviest one the store had -- cost about $17, while plain old machetes run just $10 or so at most hardware stores. Next time we'll keep looking...)

I started writing on a raw food forum about the oranges coming in today. But, I was on my way out the door and I had more to say about them than I realized, so, I figured I'd paste what I wrote, so far, and add to it here in our blog. ;-)

(organic oranges and grapefruits)

Wow, I'm having a tough time keeping up with our fearless travelers! I thought I'd break their San Francisco adventures up into FOUR smaller posts made from Wendi's personal travelogue. I'll try to address everything they did chronoligically. There will be a video in this posts, videos in the next post, and a picture set at the end! Here's what she had to say about their first stop in Frisco:

For our San Francisco/Berkeley visit, we first met up with a college friend, Pete Guinosso, at Cafe Gratitude. It was fun catching up, and Pete treated KDcat and I to our meals. While at the table, I labeled Pete as the "Quote Man" because he had a fantastic book of quotes he has been collecting. He periodically read from it as our conversations brought specific quotes to mind. It was a beautiful collection of poems, which Pete said is his second book and is filling up quickly.

Cafe Gratitude lived up to its reputation of having a great vibe with pleasant servers and fantastic raw foods. I wondered, however, why there isn't a dish called "I am Love." (There is a drink called "I am Loved," but I was interested in one that claimed I AM Love. Maybe they'll come up with one for my next visit!) After leaving Cafe Gratitude, I have to admit I wasn't overly grateful to find a $40 parking ticket waiting on the rental car. OUCH! We kept the car parked there (since it was already ticketed), and Pete showed us around the Berkeley shopping area. It was a fun stroll on a beautiful sunny, California day.

Wow, today is Day 7 of the Big 2010 Tour! So far, Wendi and KDcat have spent three days on a train and three more in Portland, Salem, and Corvallis. We still have plenty of content to post from those, including a good deal of video (once I'm able to edit that). For now, let's look at some pics and talk about their second stop, Salem!

Prior to leaving, Wendi & KDcat (let's just say "W&K" from here on out, okay ) stopped at People's Co-Op in Portland for supplies. As much as they loved Portland, they weren't very impressed with the co-op there, as compared to the one we have in Pittsburgh. However, in fairness, they were told that it's still a "young" co-op. Still, it's surprising to me that Portland wouldn't have an enormous one. However, it could very well be that there is not as much of a need there, in an area in which organics are much more accepted. Here in Pittsburgh, one could argue that our co-op thrives because organics are largely scoffed at by other retailers. Interesting, eh?

(By the way, are people on the west coast really as laid back as everyone says Wendi got into a bit of hot water for filming inside another co-op! Here in Pittsburgh, I doubt anyone would care if you set up a movie set in our co-op. No charges were filed, thankfully.)

Jim here... Since we posted Wendi's two-part series on pasta-making techniques (part 1, part 2) last week, I thought I'd follow up with an additional novel use for the spiralizer -- super-delicious, blazingly fast, ultra-low-fat sweet potato chips! We've done some really great things with sweet potatoes before. (Anyone signed up as a member of the Pure Jeevan family has likely already received our prized sweet potato pancake recipe.) But, these chips are amazing because they satisfy that unmistakable urge for crunchy, healthy snacks -- and in record time. Friends, if you have a dehydrator and sweet potato on hand, you could literally be enjoying these things in under three hours. So let's get going!

As Wendi demonstrated in the videos last week, you can easily make "rounds" using the spiralizer by simply making a vertical slice throughout your vegetable prior to placing it on the spiralizer. So, if we were looking down at the sweet potato, the cut (which goes all the way down the length of the vegetable) would look like this: