Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.

I'm fairly sure that we've covered how to *open* a young coconut (also known as a Thai coconut). It seems like each raw food site has a video and/or article about that. I think it's actually a commandment in the Official Raw Foodism Bylaws somewhere: "Thou shalt show everyone how to open a coconut."

But *selecting* them... that's something that's not often covered in-depth. It's an advanced topic -- super-advanced, even. So, are you ready to learn the secrets?

In one daily newsletter that Wendi and I subscribe to, there was a discourse recently about being right -- but being right for the wrong reason. I've long been interested in that concept; it's fascinating, when you really think about it -- like getting credit on a test for an answer you guessed at, or knowing how to say something in another language but not knowing what it means. Along those lines, I'd like to share some personal opinion with you.

One of the common pro-raw arguments is that it's a calorie-restrictive diet and thus healthy because it limits our caloric intake (a regimen widely associated with extended lifespans in scientific literature).If you consider that a pound of greens or veggies has about 100 calories (generally speaking) and a pound of fruit has 300-400, imagine the incredible amounts of food you could ingest daily and still be considered calorie-restricted (as compared with the recommended number of calories for your build and lifestyle)!

This is a recipe for the coconut shake that brought my cholesterol levels from very unhealthy down to extremely healthy within the span of one month!

Young Coconut Shake

Flesh and water from one young coconut

Jim here... Conventional wisdom says we shouldn't judge a book by its cover, right? Well, what about recipes? Should we judge them by their names?

When KDcat was young -- well before we followed a raw diet -- her friends sometimes scoffed at our typical vegan fare. After all, few kids would voluntarily eat "Pasta with Spinach Sauce."? But, we discovered, change the name and suddenly they're lining up for seconds. Instead of "Spinach Sauce," Wendi came up with "Jungle Sauce"! How exciting, right?

Many people have asked us about the Raw Spirit Festival (RSF): What is it? When is it? Where is it? Will we be going ? So, we wanted to take a moment to answer those questions.

We at Pure Jeevan are making MAJOR life changes!

Did you think our lives solely revolved around raw foods---that once we went raw, there were no more major life changes to be experienced? Well, maybe it's true that our lives do, in a way, revolve around raw foods---they give us the health and vitality necessary for living a truly vibrant life! However, we are each (Jim, KDcat, and Wendi) unique and interested in many different things. Somehow, we pull all of our differences together and stand united as a loving family. It will be together, as a family, that we embark on an amazing MAJOR life change.

A few of you may already know what I'm talking about, but the rest of you are about to find out all about it, too! You may have noticed that we've temporarily discontinued many of our raw food services---for those of you who have written to ask for help, I am still responding to your emails. If I can't help you at this time, I'll do everything I can to assist you in finding the help you need. This was a necessary part of preparing for the change that is about to take place. In addition to cutting back on our services, we may not always be consistent here with our blog postings, and our email responses may not be very timely (as some of you may have already noticed). We will answer your emails, however, so please don't stop sending them to us. Hearing from all of you makes my heart fill with love and happiness!

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

Pure Jeevan hosts the Pittsburgh Raw Food Meetup this Sunday, November 2, at 3:00 p.m.! Click here for details and a map link. We hope you can make it. We'd love to spend time with you!

Original Comments

Below, we have included the original comments from this blog post. Additional comments may be made via Facebook, below.

When you get into raw foods, one thing you're probably going to notice from time to time is that others are "concerned" about your health. This is hugely ironic -- not only because it's likely your own concern about your own health that brought you to raw in the first place, but because you most likely hold the conviction that the raw food diet (or some close variant of it) represents the most healthy dietary regimen available for humans.

Nevertheless, you'll receive a lot of concern. You'll receive it even when you have that "raw glow" and are looking and feeling better than you have in years! The main concerns:

Hey everyone!? What a wonderful Thursday we have going here... After all, it's nearly 3:30 p.m. where I am, which means that the day is nearly over and it'll soon be Friday! Time sure does fly... Right now, it's still a beautiful fall here (in Pennsylvania, with the gorgeous leaves nearly at their changing peak) but, in seemingly no time, we'll be looking at winter in these parts.

When I announced Wendi's leave of absence a while back, I invited people to send in any questions that I might answer here on the blog. Fellow raw foodie Joanna Steven asked me on Facebook -- I'm at Facebook.com/Rawfood -- what our routine is for transitioning into winter. Well, I think she already did a fine job of covering that topic, here. But, I'll offer my own two cents here, as well, as I find it interesting.