Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Many people have asked us about the Raw Spirit Festival (RSF): What is it? When is it? Where is it? Will we be going ? So, we wanted to take a moment to answer those questions.

Day 6: Today is the final day of placing extra focus on the feminine qualities attributed to Goddess Lakshmi. For me, going within, shining light on the things that aren't so clear, the things that I've been avoiding, or the things that have been completely invisible is something I've revisited off and on my entire life. It's something that I often recommend to friends and family, as well. It's what has allowed me to continually improve my life (both physically, emotionally, spiritually, and intellectually), and something I'll always consider vital.

The more we search within for answers, the more we'll learn about our true selves. The more we understand ourselves, the more authentic we become in our interactions with others. The more authentic we are with others, the more others can feel comfortable around us. The more others become comfortable around us, the more they can experience their own authentic selves. And the more others experience their true selves, the more we all wake up and truly begin living a life of beauty, grace, vibrancy, and love.

For today's installment of Makin' It Monday, we wanted to share something that we've been making a lot of lately. It's so simple, yet so delicious and refreshing. Here's the recipe:

  • 2 cucumbers
  • 3 large stalks of celery
  • 1 handful of cilantro

That's all!? You might finish with a pinch of your favorite salt (optional).? Also, since the cucumber is an extremely water-heavy veggie, I would advise you to run it through the juicer several times. Here's what I do:

It's always a journey.

That's basically my post today, boiled down into four words. From all I've read, from all of those I've talked with / emailed / interviewed, and certainly from all I've personally experienced, this is a key concept that, in my view, it's best to come to terms with as soon as you can.

I was grocery shopping in Giant Eagle with a friend the other day; I was just there to keep her company. When we left the Nature's Basket area (where they sell organics and more natural items), I felt a strange feeling. I hadn't realized it, but over the past two years I stopped shopping in the other areas of the store! I told her that by the time we hit the packaged shelves of the Nature's Basket area, I'd already be done shopping and my cart would be filled. We had a good giggle and went on shopping.

Anyway, that has since brought my attention to the shopping carts of those around me. We do about 5% of our shopping in Giant Eagle (last minute things that we've run out of, that don't merit a trip to our Food Co Op), so lately I've found myself in Giant Eagle looking into the carts of those around me. I'm not judging anyone, I'm just curious. On average, just about everyone has a small bunch of bananas in their cart. There are the occasional carts with something like a cantaloupe, a bag of apples, and once I saw a single tomato and a bag of lettuce. The rest of the carts have been filled with packaged foods. There is next to no living food in the carts.

Jim here... When you're a committed raw foodie, certain activities that most other people consider routine can become somewhat difficult if you don't apply a bit of forethought and planning. Take traveling, for example -- specifically, flying.

What if you're flying out of town -- say, to the Florida Keys (wink, wink) -- and want to make sure you'll have enough to eat during the day-long trip? What if you also want to bring along some staple raw food items as well ? What if some of these are generally refridgerated ? How can you accomplish all of that?

Sometimes you meet someone and you just know they have tapped into something special, something most of us search for but never quite find. That was the case when I met this lovely woman I'd like the rest of you to meet. There's a centered peace about her, down deep in her core, and yet she's overflowing with an energy that I've never seen matched by anyone else. She's delightfully insightful, intelligent, and playful all at the same time. ?

Take the Time to Meet

As raw foods enthusiasts for many years, Wendi and I have had the pleasure of patronizing raw food restaurants literally from coast to coast. Between us, we've been blessed to have sampled a more diverse spread of raw gourmet foods than have most people. (We hope that many others get to do this as well!)

From time to time in anyone's raw journey, it seems inevitable that thoughts crop up about opening a raw restaurant. For some, it's likely no more than a passing fantasy; for others, it may well become a firm business goal. We believe this is a fine and noble goal -- one that we'd like to see more people accomplish!

The Environmental Working Group publishes something really useful called the Shoppers Guide to Pesticides. In it, they offer two handy lists: (1) The Dirty Dozen -- conventionally grown produce items that contain the most residual pesticides, and (2) The Clean 15 -- conventionally grown produce items that contain the least residual pesticides.

While we believe that organic is always best, there nonetheless are times when most of us (for whatever reason) consider purchasing or consuming conventionally grown (meaning "sprayed with pesticides") produce.

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

I was sitting here today thinking about all of you, our lovely online friends who visit this blog. You follow what's going on with us, learn from us, find inspiration in the things we share, and even offer support to us in many ways.

Some of you reach out by leaving comments, many of you send emails, and a larger majority of you are quiet friends who haven't made contact with us, yet. Each and every one of you means so very much to me (and to Jim, too).

We don't keep this blog for ourselves; we keep it for all of you. It is our desire to share all that we've been through, and what we've learned, in order to help you with your own journey. Most of all, however, my personal desire is to inspire you to live the life you truly want to be living (in more ways than just through what you eat).