Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




This morning as I was driving from the beautiful Carnegie Mellon University campus to a business meeting outside the city, I had to take a detour at one of Pittsburgh's many bridges. It was a little frustrating because I had hoped to arrive at my destination early enough to grab a green tea at a coffee shop. But, these little delays happen. I'm glad this one did, though, because I soon passed a small yoga studio (called Pratique) where an interesting window decal hangs. It reads: "Yoga is my health insurance."

Many kudos to the clever people at Pratique who apparently crafted this catchy and spot-on message. While this is a raw foods site, not a yoga site, the message is equally apropos here. It essentially means, in my view, that we all have the opportunity to profoundly affect our own health and well being.

In our family, we're currently facing the realistic prospect of taking a literal approach to this concept, dropping formal health coverage! Quite literally, we feel that maintaining a health plan is (almost) a complete waste of money. I'm not posting this to start a debate as to whether those who follow a healthy diet should or should not buy into a plan. (I know all of the related arguments already: Yeah, but what if you cut your arm and need stitches Save that for Facebook or, at least, some other time.) I'm more concerned with reiterating one of our key messages here at Pure Jeevan -- our unwavering ?conviction that physical health and diet are tightly connected. Wendi knows this, I know this, our child knows this, YOU know this... But why doesn't everyone acknowledge it?

What a fun weekend we'll be having! We leave later today to visit some friends in Virginia. Sweet little Rhia (a niece's daughter) will be turning one year old and there will be a huge party for her. I'll be wearing a sari, there will be lots of Indian food to tempt me back to the cooked side of life (but, never fear, I am strong!), and we'll be staying up very late enjoying the party Saturday evening.



Mohtarama, Wendi, Mamta, Deborah

Since our child was exposed to a large variety of vegetables and fruits at a young age, she has always enjoyed consuming them in myriad ways. When children's exposure to fruits and veggies has been limited, however, they don't always like consuming things that are so different from what they've grown accustomed to eating (and this many times carries into adulthood).

It's vital that children be exposed to a variety of foods, as often as possible, while growing up. For the vast majority of children, however, that has not been the case. Packaged, processed, and fast foods are a standard part of our society; we don't think twice about serving such foods to our children. Everyone is doing it, it's affordable and convenient, and they like it!

At a recent raw food meetup, I was surprised that so many raw foodies aren't aware of the raw almond controversy. Maybe most of our Pure Jeevan family members aren't aware of the fact that most almonds are not raw. It's sad, but very true. In 2006 a mandatory almond pasteurization ruling was created. The rule was passed sometime in 2007, I believe, and since then it's been near impossible to purchase truly raw almonds. Maybe pasteurized almonds don't seem like a big deal to most people.

Raw almonds are alive, yet dormant until they are soaked. Once soaked (or moistened in the springtime rains when outdoors), they sprout to begin growing into almond trees. Once soaked and sprouted, the nutritional content of the nuts change significantly. They are alive and filled with protein and so much more!

I was reminded about a video I saw some time ago, after seeing a similar video on my dear friend Bunny's blog. What you are about to see is AMAZING!!

Take the time to meet...

There's an old saying that "What Happens in Vegas, Stays in Vegas." But we're not ones for keeping secrets. So, here's the low-down on Wendi and KDcat's time in Sin City -- straight from Wendi's travelogue, once again!

We drove to Las Vegas from California, and loved seeing the change as our surroundings became a desert. The snow-capped mountains are such a beautiful contrast in CA, but especially here in Nevada where it's so dry and hot!

This stop was longer than expected, since we decided to change our schedule a bit in order to get some more relaxing time in--and also to allow KDcat to have some fun that didn't involve raw foods or Pure Jeevan activity. ?We decided to hold off on visiting a date farm and the grand canyon (two activities we'd had planned for this leg of the trip) until Jim could do those things with us as a family. We especially missed him during this part of the trip, because he's always wanted to see what Vegas is like in person.

As you read this, calming violins open a familiar tune and that sweet mellifluous voice of Etta James soon enters your mind: "At laaaaaaaaassssst. My looooove has come along....." Great tune, right ! Well, it's appropriate here because, at LAST, here's the long-awaited Episode #9 of Know Your Food! That's right, friends, today we're going to explore the wondrous FIG in all of its sweet, soothing glory. One taste and happiness blossoms within you, washing over your entire being... We only wish that the following video was as professionally rendered as this paragraph of evocative prose... (but, we promise we'll get there one day).

In case you missed the actual nutrition info in that video (what little there was, LOL), here's the transcript:

Jim here... It's not often that we're able to recommend a movie that's perfectly relevant to the raw food lifestyle. But, if you're a raw vegan and haven't seen The Curious Case of Benjamin Button, we highly recommend this film. Not only is it wonderful, but it's also, for much of the film, a nice metaphor for living the raw foods lifestyle.

Hi Everyone. It's Friday... Let's have some fun!? For today's blog entry, I thought I'd post my submission to the recent video contest held by the Vita-Mix company. They were looking for a new spokesperson, and offered a $10,000 prize for the best video. I didn't make the final cut, but did have a good deal of fun making this short video. Hope you like it: