Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




For this Take the Time Tuesday, I'm going to do something different. I'd like to share with you some of my friends and family, people I'd be pleased for you to meet in person some day. They are all beautiful people, filled with love.

Take the time to meet...

Some of Pure Jeevan's Friends and Family!?



The birthday girl, Rhia, asleep on her beautiful Nani?

Jim here... A little over a month ago, we couldn't contain our excitement about an online contest to win the best job EVER -- living as caretaker of a tropical island in Queensland, Australia, on the Great Barrier Reef for 6 months (and being paid $100k for the task!).

The deadline has come for this and, as we promised, we BOTH applied. My video was the first to be processed. So, we posted a screenshot above, which you can click to go view it (or just click here) -- and also please vote and rate it a 5!!! (I've heard that the rating system can get a little screwy on that site -- that you need to wait for it to load and maybe mouse over the rating part first. But, a 5-star rating would really help, as would the traffic, even if you don't watch the entire video.

April 15, 2008

Every year my dear friend, Mamta, lets me know when Navratri is going to begin. ?It s the nine-day fast, but you don t have to change anything since you are already eating so healthy. Traditionally, Hindus used to abstain from eating during Navratri. In modern times, with everyone working and life being less relaxed, fasting isn t always something that can easily be accomplished. So, over the years Navratri has been modified by many to represent a time of eating more simply and abstaining from meat if you eat it.

This year, I had an email question from one of our readers who was asking about ways to eat simpler during the nine-days of fasting. After responding to him, it sparked in me a desire to do something this year for Navratri. I had read about eating mono meals and always thought it sounded like such a gentle way of cleansing the body, so I figured I d try it for the nine days of Navratri. To make it even easier on me, I decided to consume a different food every 24 yours, rather than eating the same thing for the full nine days. Maybe in the future I ll try that, but this time I wanted this to be as easily doable as possible.

Yesterday's post was a little "heavy," don't you think In it, we shared a bit of the stress we were experiencing related to our pending move. There was just so much data to pore through (and yes, we're still feeling that stress)!?

At times like these, it's often good to step back, breathe, and make sure you're not ...well, freaking out -- which makes today's "Take the Time Tuesday" installment absolutely fitting, for we would like you to meet a raw foodie who goes to great lengths to ensure that your "Vitamin L12" levels stay well into the superhero range. Without further adieu, then...

I know this is our Fun-Filled Friday post, but I have to admit that most of today isn't going to be all that much fun. But, this weekend should be very enjoyable! We have some very special guests arriving tomorrow for a SUPER SPECIAL evening tomorrow night! Leela Mata, a beautiful spiritual teacher, has offered to visit my home and hold Satsang here. One of her extremely talented students, Devaki, will be joining her (and bringing a harmonium to play at Satsang!).

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

Even though it's not time to share everything with you about the life-changing events going on with us here at Pure Jeevan, I'm going to try harder to squeeze in a few minutes once in a while to update this blog with other information. I miss coming here and connecting with all of you. Thank you for so many lovely emails that you've been sending to me. I will be responding to all of you very soon. Please forgive me for taking so long to respond, but once we fill you in on everything that's been going on, I think you'll understand that it's difficult to find time to keep up with email and blog writing, among other things.

The latest news, as far as raw foods go, is that I'm having a love affair with a particular fruit. When I was transitioning to raw foods over two years ago, and also during the first few months of eating 100% raw foods, I was in love with young Thai coconuts. I couldn't get enough of them and they did some amazing things for my body---the most amazing was lowering my cholesterol to a healthy range within one month! After many months of consuming at least one coconut per day, however, my love affair ended. I still loved those Thai coconuts, but they just weren't as attractive to me anymore.

In one daily newsletter that Wendi and I subscribe to, there was a discourse recently about being right -- but being right for the wrong reason. I've long been interested in that concept; it's fascinating, when you really think about it -- like getting credit on a test for an answer you guessed at, or knowing how to say something in another language but not knowing what it means. Along those lines, I'd like to share some personal opinion with you.

One of the common pro-raw arguments is that it's a calorie-restrictive diet and thus healthy because it limits our caloric intake (a regimen widely associated with extended lifespans in scientific literature).If you consider that a pound of greens or veggies has about 100 calories (generally speaking) and a pound of fruit has 300-400, imagine the incredible amounts of food you could ingest daily and still be considered calorie-restricted (as compared with the recommended number of calories for your build and lifestyle)!

EVERYONE LOVES RAW TACOS!!! So, this week, we're going to show you FOUR "Makin' It Monday" videos instead of just one. These were filmed in Berkeley, CA, at our dear friend Carolyn's apartment. We hope you love these recipes. We actually eat raw tacos quite regularly -- especially when tomatoes are in season.

This weekend is all about having fun! We'll be working on the menu for the upcoming 3-Day Raw Food Spiritual Ashram Retreat that I've organized for the end of May. What does it mean to work on the menu? Well, it means I'll be making and sampling all kinds of gourmet raw food dishes this weekend!

Jim here... We know a lot of people who exist on a high-raw lifestyle, and many others who aspire to eat a 100% live food diet. I don't believe there is an exact threshold that makes one a "raw foodist." That term is more or less just a general description you might use about yourself or anyone. Aside from the labels, though... If you want to talk about recommended levels of raw intake for optimal health, quite a number of web sites and health books seem to recommend shooting for around 80% of one's intake to be raw, with a careful eye on the other 20%. We certainly agree with that as a good starting goal, adjusting upward or downward as you gain feedback from your body.

Of course, most of the people who do follow a high-raw diet are usually by definition highly health-conscious about any non-raw foods they eat. I've yet to meet, for example, a raw foodist who occasionally eats Burger King Double-Whoppers ?(although, I'm sure that seemingly odd combination must exist somewhere).