Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




It turns out that planning a 40-day/40-night cross-country trip is a LOT of work! (Who knew ??!) Wendi and I seem to be spending every waking moment planning this thing, which may explain why we've missed a day or two's posts here on Pure Jeevan. But, we're gearing up for something absolutely amazing -- and it all starts next week!? So, if there is a quiet day or two this week, just keep in mind that the rawsome content is going to be absolutely insane here starting late next week and continuing through March into early April!

Today, we wanted to extend a huge thanks to Jeff and Helen Rose, owners of Natural Zing, for offering to sponsor the snack portion of Wendi and KDcat's trip. Jeff and Helen understand that, being a raw foodie, it can be a little tough to be on the road for such a long time. Sure, Wendi and KDcat will probably be snacking on a lot of fresh fruit, but it's also nice to have some packaged raw goodies as well while you're traveling. So, Wendi and KDcat will be loading up on some of their favorites -- botija olives, Love Force breads, Gopal's power wraps, some nut butters, some raw chocolates, and more. So, in thanking Natural Zing, we'll be running banners and so forth along with our content during Pure Jeevan's trip.

So it's time to continue that discussion on the aforementioned fringe one percent -- those people who will not accept your conscious intention to pursue your own health via this path. Please keep in mind during this discussion that we're only discussing just that one percent, not people in general. So, this is, I hope, relatively rare.

To begin, I'd like to stress a few points:

To keep all of you inspired while we are away, we've asked some

remarkable individuals to share their raw food stories with you. Enjoy!

Greetings, everyone! ?We've been away from regular blogging for what seems an *eternity*. When we left the airwaves, the raw food world was at total peace with itself -- bliss, harmony, sister- and brotherhood. Aside from rare, gentle disagreements among raw vegans on issues such as whether raw chocolate was mineral-rich or potentially taxing to your body's store of minerals, things were pretty much business as usual.

And then we moved away and took a little time off to regroup .. ?and NOW look at the state of the raw food zeitgeist: (1) long-term raw foodists just about everyhwere are now "eating a little bit of cooked food," (2) an enormous schism has emerged after the seemingly improbable development of many long-term vegans returning to meat eating, (3) informational summits and online meetings have been replaced by debates, and (4) let's face it, the supplements being discussed and sold are getting, well, much *weirder* than ever!

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Jim here... A few months ago, I'd posted an article here on the topic of Cognitive Dissonance. This theme seems to crop up from time to time in questions people ask about the raw foods lifestyle. For example, one new raw fooder recently posted a question in a raw foods forum asking whether other raw foodies had reached a place in their lives at which things changed so much that they felt as though they were living a contradiction. Because this struck home for me, I'd like to reiterate my response, somewhat edited, below.

I received some very sad news about the holistic doctor I've been seeing during my raw journey. Dr. Amy Ruth Stine died Saturday after a rock climbing accident. This news breaks my heart. Dr. Stine was an amazing woman and doctor. She was extremely intelligent, acutely in tune with how we are all connected and one, compassionate, loving, thoughtful, and had a gift of really getting to know each patient as an individual and friend.

It was with Dr. Stine's care that I was able to track my progress with the raw food diet. She encouraged me to follow my instincts (which were telling me that raw is the way), cheered me on with the many changes that I was going through (physically, mentally, spiritually, and emotionally) over the years, and told me many times that I inspired her! Imagine how wonderful that made me feel---to be inspiring someone as wonderful as Dr. Stine.

Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.

Jim here (again!) A little over a month ago, we couldn t contain our excitement about an online contest to win the best job EVER ? living as caretaker of a tropical island in Queensland, Australia, on the Great Barrier Reef for 6 months (and being paid $100k for the task!).

The deadline has come for this and, as we promised, we BOTH applied. You saw my video, below. Here's Wendi's application. Once again, we hope you'll view the video & rate her a 5!!! You can click the screenshot above, or go there directly via this link. (As I said below, I ve heard that the rating system can get a little screwy on that site ? that you need to wait for it to load and maybe mouse over the rating part first. But, a 5-star rating would really help, as would the traffic, even if you don t watch the entire video.)

Here at Pure Jeevan we are preparing for our cross country tour to educate others about raw foods. This means we are paring down on a lot of things, donating a lot, selling some things, and pretty much not buying anything unless it's absolutely necessary. That's what we've been doing for almost two years now (we're waiting for the house to sell). Recently, however, I decided it was time to spend a little bit of money even if it wasn't absolutely necessary.

Wendi's Dish Set

What did we buy? Dishes! Seems a bit strange to finally spend some money on something unnecessary and have it be dishes, right? Well, I had a few reasons for this purchase. The first is that when we are living in the RV, the space is going to be minimal. There won't be a lot of room for dishes, let alone much of anything else. Since there's not a lot of space to have dishes drying, we'll need to be washing, drying, and putting away immediately after use. That may not sound like a big deal, but when someone in the family decides to eat a few different things and leave the dirty dishes in the tiny RV sink, on the small counter, or somewhere else, it's going to really seem like a bigger mess than it is. So, to remedy this I thought it would be good for each of us to have our own dishes. That way we have a sense of responsibility for our own particular dishes--we know they are ours and we are responsible for taking care of them.

Today is the beginning of the second three-day focus on the attributes of a different Goddess who is most worshiped during the Hindu celebration of Navratri. She is Goddess Lakshmi, bringer of wealth and good luck. Let's focus on the idea of wealth. When we first hear the word, many of us think about monetary wealth. However, there is a much deeper meaning ... that of abundance. Feminine energy has the ability to bring forth, to birth, abundance that is beyond the imagination, in every aspect of our lives. Female energy is fertile, able to create a beautiful life and future, shine forth and bring wisdom into view, all with grace and beauty. All of these are attributes of Goddess Lakshmi, qualities we all have within us. Qualities I celebrate within myself and within all of you (male and female, alike).

End of Day 3:

Bunny Berry is back with a new 100-day Raw Fu challenge! If you've made a New Year's resolution to eat more raw in 2009, Bunny Berry's Raw Fu community may offer you the amazing support you'll need to meet your goal for the new year. Check it out!? Here's a snippet from Raw Fu:

And we re BACK! It s time to ring in the New Year with a New 100 Day Challenge. Take the plunge with 100 days of support, love, and lots of leafy greens. Bunny will be back with daily videos, vision boards, special Raw Fu celebrity guest stars, Breakfast with Bunny calls, and more Cutting Board Cam!

Join the Next Raw Fu Challenge NOW!