Jim here... About an hour ago, I purchased $68 worth of ice cream from a local supermarket. Bet you thought you'd never read something like that here, eh ? Well, don't worry -- Wendi and I haven't suddenly decided to binge on dairy products. You see, in my corporate job, I'm often the event organizer; today that meant ice cream gopher.

For some raw foodies, that scenario might seem rather cruel. You may be thinking: Isn't it tough to have to go purchase nine tubs of ice cream, two jars of maraschino cherries, two bags of marshmallows, four containers of flavored syrups, two cans of whipped cream, and numerous boxes of waffle cones ? No, it's not cruel at all. To me, it's now the same as running out for, say, office supplies.

Read more: Some Additional Thoughts On Cravings

EVERYONE LOVES RAW TACOS!!! So, this week, we're going to show you FOUR "Makin' It Monday" videos instead of just one. These were filmed in Berkeley, CA, at our dear friend Carolyn's apartment. We hope you love these recipes. We actually eat raw tacos quite regularly -- especially when tomatoes are in season.

Read more: Raw Tacos! Part 1: Taco Meat

Hey everyone!? I hope you're doing well. We started out the week with a great video from Joe, Tracey, and Heather. I thought I'd stay with the video blog format for a while, as I've been capturing some outstanding stuff here in Chicago. (We're here until Thursday.)? Well, a few of the vids are "okay," but the bulk of them are absolutely amazing, so be sure to check in every day for these great Chicago vids. (BTW, I'll dub this series, "The Chicago Raw Food Scene," although partially misleadingly so, as the videos are not always *about* Chicago, per se. Rather, we shot all of the videos *in* Chicago. So, pardon the slightly misleading banner graphic.)

Read more: Veritable "Wal Mart of Produce" Discovered in Chicago, Pineapples for $1.49!

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Wow, it's been four months since we've run an article in our "Produce Buying Tips" series! Well, in today's installment, we want to remind you that our tips don't stop at the grocery store; you want to make sure you store your produce properly once it is at home to keep it fresh for as long as possible. After all, what good is your amazing organic produce going to do you if it goes bad? (That would be some super-expensive compost!)

Since Wendi has a difficult time right now with many motions involving her shoulders and wrists, I've taken over the responsibility of putting our groceries into the refrigerator. (I'm usually the "carry it all into the house" person, and then she likes to put away the refrigerated stuff.) But, wow, who knew so much went into storing vegetables and fruits I had no idea some things required air circulation, while others needed to be kept in sealed bags. Over the years, Wendi has fine tuned a system for keeping our fridge produce as fresh as possible and for maximizing storage time.

Read more: Pure Jeevan's "Produce Buying Tips" Series, #3: Produce Storage

This is a recipe for the coconut shake that brought my cholesterol levels from very unhealthy down to extremely healthy within the span of one month!

Young Coconut Shake

Flesh and water from one young coconut

Read more: Young Coconut Shake

Pure Jeevan is hitting the road? this weekend, heading to Chicago for some super-double-secret raw business stuff, returning late Monday. (Can't discuss it yet, but it's raw food related and ultra-cool. We'll get to it in due time, I promise.)?

Actually, it's going to be quite an interesting trip, as we have some very serious, very intense work to do in Chicago over the entire weekend, but we're not sure yet whether it'll be Wendi doing the work or me! It all depends on how Wendi feels -- and with Lyme, you just never know. So, one of us will be busy, the other largely free to explore the windy city with KDcaT and Th' Jooge.

Read more: Pure Jeevan Hitting Chicago This Weekend. Suggestions Anyone?

Short post today... We're currently dealing w with a pesky kitchen drain issue that's wreaking havoc in our household. Fortunately, a very talented and power-tool-weilding local plumber just fixed the problem. In the process, he seems to have applied those power tools to our bank account -- $175 for less than one hour's work!? (Ouch!) And the kicker is that the current state of our kitchen is "absolutely atrocious."? I'm serious... we're at like DefCon 5 in terms of the disastrous nature of that room -- and as you well know, for a raw household, that's probably 10 times more frustrating than it is for others. (I smell a whole post coming soon on this topic ...)

Today, we mainly just wanted to say that, at the end of our post yesterday, we briefly asked what you would like to see more of here at Pure Jeevan. We have received some great comments and emails in return, and have decided to devote tomorrow's post to responding to / addressing some of the suggestions we received. So, if you have any further thoughts to share about raw foods content you'd like to see more or less of, please let us know either by commenting below, or by email. Wendi is at WendiDee [at] Pure Jeevan.com. Jim is at Rawdiant [at] gmail.com.

Read more: Feedback Encouraged

Today, we'd like to take the time to introduce some raw athletes who continually inspire others. There is a huge misunderstanding about the need for protein in our bodies, especially within the world of competetive sports. Many believe that without large amounts of protein we can't be strong, we can't build muscle. Raw athletes are proving that a vegan diet not only supplies enough energy to sustain the human body during competition, it also allows them to many times outperform competitors who are half their age.