Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Q. I am trying to go raw and juicing for only two days now and I am soooo hungry and I really don't quite understand what to eat. I went out and bought a bunch of raw vegetables but I am lost on exactly how to prepare the meals and I'm so tired of being fat. Can you direct me to a simple start of book or can you give me some simple recipes or what you did to get started on your first month? Thank you.

Signed,

Frustrated and Fat in Virginia

A. Dear LOVELY BEING,

For today's Makin' It Monday feature, we'd like to present "Salsa Campechano." We'll have to admit, though, that we do not speak Spanish. So, we have to give some credit to Google's online language translator. When we went to name this recipe, Wendi suggested that this is a "manly" dish (since I created it). However, we didn't find the perfect Spanish word to fit the recipe.Then, considering the walnuts in the recipe, Wendi suggested that perhaps "hearty" was a better adjective. Google returned the Spanish word campechano for this, and we immediately thought: Yes!, that sounds just perfect!? So, here's an amazing recipe for you. It's a hearty salsa recipe, but I actually like to eat it as a soup.

Here's an impromptu interview with Matt Miller, the gourmet raw foods chef from Maggie's Mercantile, a vegan/raw restaurant in Pittsburgh, PA. We met Matt @ a recent Raw Foods Meetup here in Pittsburgh. In the video, we discuss Matt's famously addictive raw blue corn chips -- deemed by yours truly as the "holy grail" of raw foods. Below, I'll go over the ingredients, etc.

What better way to start our Fun-Filled Friday than by celebrating Jim's birthday ! He worked for half the day and now he's home for a long weekend. So far we've had a nice lunch (cashew/macadamia cheese with red peppers and celery) and birthday pie (mango and pineapple!) after singing "Happy Birthday" to him! This evening we'll have veggie stir-not-fry, since that's what Jim has requested. I prepared it earlier and it's in the dehydrator to marinade and get a bit warm.

"Only somebody who really takes the time to understand [Pure Jeevan's Salsa's*] potential can then coax it into its fullest expression. Then, I mean, oh its flavors, they're just the most haunting and brilliant and thrilling and subtle and ... ancient on the planet." ~ Miles Raymond in "Sideways" (2004) (*slightly modified).

Jim here... Over the weekend, I'd made a string of videos for Pure Jeevan using my handy-dandy new phone. To my great surprise, when I went to post them to YouTube, they all came out sideways! So, I'm sorry, friends... you'll have to endure (if you so choose) a somewhat disorienting video, below. But, hey, at least it reminded me of that wondrous quote from the movie Sideways! I imagine Paul Giamatti describing one of my own recent creations this way -- a sort-of half-raw, yet still very healthy delight that I like to make sometimes.

My reason for featuring a less than 100% raw recipe is two-fold. First, I'd been discussing transitioning to raw (see yesterday's post). And, adding more raw into your non-raw diet is a great way to transition. I believe that raw sauces are an excellent way to achieve this, as I'll explain in the video. Second, if you do prefer a 100% raw dish, then you can simply replace the beans with something else -- perhaps sprouted beans, or maybe your own invention from the dehydrator.

Here's a picture I took at Portland's Saturday Market last week. We've been pleasantly surprised to find that artichokes grow rather well here in the Pacific Northwest. We don't recall seeing them much back East, but many of our neighbors grow them (both for the artichokes and, I suspect, as ornamental plants).

I suspect that some raw foodists tend to overlook artichokes because they're so traditionally linked with the image of something steamed, stuffed with breadcrumbs, and drizzled in butter -- so, "cooked," "breaded," and "dairy" all together in one recipe! Being half Italian, I grew up eating them this way. My mother almost never said "artichoke"; she always called them an Italian word that sounded like "ga-GO-che-lee." ?She made them just a few times per year, and they were always a huge treat (and we'd often fight over the hearts -- by far the best part!).

This has been floating around the web for a day or two, but for those who haven't seen it, here's former President Bill Clinton talking about his plant-based diet, and what he hopes to gain through it. How amazing to see an *American president* discussing this sort of thing!! Who'd have ever imagined this (considering the strength of the beef and dairy lobbies in this country)?

Stories like this give me hope that the world will become more health conscious -- and will begin to understand that things like irradiation, GMO technology, pesticides, and all of the scary discussion floating around about the "Codex" are all unnatural, unsustainable, and unhealthy for us and for the planet. All you need is love -- and delicious organic foods! Glad to see Bill Clinton advocating this.

"My biggest problems are starches... I grew up with them so they are emotional comfort foods."

Well, it's great that you already understand that your desire for starches is mostly coming from an emotional connection with those foods. You're already much more aware of your body and its cravings than many others who are trying to lose weight.

If you have a strong connection with starches, then go ahead and eat them in the beginning of your journey to better health. Simply start by adding more and more fresh, raw, water-rich fruits and vegetables. The more you consume healthy fruits and vegetables, the more your body will begin to crave them (no kidding!! You will actually one day crave a salad as much as you're craving starches right now!).

It's not much longer before I'll be serving all kinds of delicious foods to those attending the 3-Day Raw Food Spiritual Ashram Retreat! I've been working on the recipes and taking pictures to include with the bound materials going home with everyone attending the retreat.

Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.

Jim here... Here's a compilation of vids from my little Flip camera, all taken over our weekend roadtrip to Washington, D.C. It's not all strictly raw-food related, but does include some raw tips. First up, you'll see our rawsomely packed food coolers. Between using ice and frozen fruits, everything kept cool just fine.

Early in the video, Wendi shares a handy tip for keeping your smoothies cool on the road. If you're going to drink your smoothies right away, you might have little concern for keeping a drink cold. However, we had eaten breakfast already and knew we wouldn't want to get into our smoothies for another hour or so after leaving. Frozen berries to the rescue! (Just make sure to hunt down a large glass bottle with an opening large enough to pour frozen berries into.)