Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Back when we ate cooked foods (especially way back when our menu was not exclusively vegan), parmesan cheese seemed to be a staple of our existence (especially for Jim). We'd sprinkle it liberally on pasta dishes, salads, soups, and more.

As is typical for many raw foodies, you often realize after going raw that it was not always necessarily the food itself that you craved (no matter what it was); often it was simply the texture, the spices, the various flavors and tastes, etc. And that realization leads raw chefs to wonder whether the same experience can be recreated using only raw ingredients.

As raw foods enthusiasts for many years, Wendi and I have had the pleasure of patronizing raw food restaurants literally from coast to coast. Between us, we've been blessed to have sampled a more diverse spread of raw gourmet foods than have most people. (We hope that many others get to do this as well!)

From time to time in anyone's raw journey, it seems inevitable that thoughts crop up about opening a raw restaurant. For some, it's likely no more than a passing fantasy; for others, it may well become a firm business goal. We believe this is a fine and noble goal -- one that we'd like to see more people accomplish!

Jim here... A health-conscious friend of mine was feeling sick today. And, while I certainly do not advocate harping on the sick, I did have a very mild discussion with her when she phoned me for some advice. I asked, "Do you know what cognitive dissonance is "

"I'm not sure," she replied.

Welcome to the very first Take the Time Tuesday entry! What's Take the Time Tuesday, you may ask? Well, it's a time to meet someone special. Each Tuesday we'll introduce you to an individual or business we think might be of interest to you. So, who's in the spotlight for this very first Take the Time Tuesday entry? Pure Jeevan, of course!

Take the Time to Meet...

Jim here again... What do you think of that montage of vintage cigarette advertisements ! Knowing what we now know about cigarettes, it's tough to believe that such ads could have existed only 50 years ago, but the campaigns were real. Did doctors actually see no harm in cigarettes? Were there no pulmonary specialists back then who thought that habitually inhaling smoke might not be such a healthy idea Who knows... ?As I like to believe when it comes to doctors, even though they're quite oblivious to the harmful effects that chemicals have on our bodies, they do seem to mean well (in their own deluded ways). So, I don't hold it against them so much as I now hold it against individuals to think for themselves and challenge healthcare practitioners.

In any case, whether or not there is an advertising campaign attached to a new consumer product, it stands to reason that when a product is introduced into the marketplace, manufacturers should have a responsibility to ensure that the product is safe, and consumers should likewise have a reasonable expectation that the product is safe. Only, it doesn't always work that way, does it?

I received an email from one of our lovely Pure Jeevan family members. Joanne is subscribed to our mailings and she received the ice cream cake recipe I had created for Jim back in January. Well, take a look at what she did with the recipe! It's LOVEly!

Hi Wendi!

I took Jim's birthday cake recipe to the next level.

Jim here (again!) A little over a month ago, we couldn t contain our excitement about an online contest to win the best job EVER ? living as caretaker of a tropical island in Queensland, Australia, on the Great Barrier Reef for 6 months (and being paid $100k for the task!).

The deadline has come for this and, as we promised, we BOTH applied. You saw my video, below. Here's Wendi's application. Once again, we hope you'll view the video & rate her a 5!!! You can click the screenshot above, or go there directly via this link. (As I said below, I ve heard that the rating system can get a little screwy on that site ? that you need to wait for it to load and maybe mouse over the rating part first. But, a 5-star rating would really help, as would the traffic, even if you don t watch the entire video.)

I was grocery shopping in Giant Eagle with a friend the other day; I was just there to keep her company. When we left the Nature's Basket area (where they sell organics and more natural items), I felt a strange feeling. I hadn't realized it, but over the past two years I stopped shopping in the other areas of the store! I told her that by the time we hit the packaged shelves of the Nature's Basket area, I'd already be done shopping and my cart would be filled. We had a good giggle and went on shopping.

Anyway, that has since brought my attention to the shopping carts of those around me. We do about 5% of our shopping in Giant Eagle (last minute things that we've run out of, that don't merit a trip to our Food Co Op), so lately I've found myself in Giant Eagle looking into the carts of those around me. I'm not judging anyone, I'm just curious. On average, just about everyone has a small bunch of bananas in their cart. There are the occasional carts with something like a cantaloupe, a bag of apples, and once I saw a single tomato and a bag of lettuce. The rest of the carts have been filled with packaged foods. There is next to no living food in the carts.

On this page, we'd like to share some information about vegetable juicers. There are a number of different kinds, and we'll try to offer some background on many of the leading ones. We're affiliates for some, so if you're in the market for one of the ones we discuss, please follow the links we provide (or click the juicer pics) and you'll help support Pure Jeevan. But, either way, we certainly encourage you to consume fresh, delicious, nourishing veggie juices regularly!

The Jay Kordich Juicer -- The PowerGrind

The PowerGrind Pro is a juicer put out by Jay Kordich, commonly known as the "father of juicing" by many in the raw food / living food world. In fact, our very first juicer was a "JuiceMan" model, purchased back in the early 1990s! But this is an entirely new machine, retooled from the ground up recently. At $289, it's a fairly high-end juicer (as compared with, say, department store models). However, it's certainly got the power and features to back up that level of investment. ?Head on over to the Jay Kordich web site for full details on the latest models.

The Hurom Slow Juicer

A year or two ago, when we still lived in Pittsburgh, we hosted the Monarch's (Matt & Angela) during one of their speaking tours. I remember Angela firing up their juicer in the morning and I thought (or possibly even said), "Wow, your juicer is broken!" I swore that something was wrong because it didn't sound like anything I'd heard before. But they then told us about what was then the newest juicer on the market -- the Hurom Slow juicer. It's garnered a lot of positive testimonials over the past few years, from quite a lot of juicing enthusiasts. While many of the features are nice, we imagine the the most important potential benefit would be the slower speed, which theoretically means less oxidation, less processing, and thus healthier juice. If we were in the market today, I've no doubt we'd try one of these, too (even at $359)! These juicers are available through our good friends at Natural Zing!

In this special five-part series, Joanna Steven uncovers where some top vegetarian athletes get their protein. Here's part three, focusing on Robert Cheeke's take on this issue.

YELLOW PEA POWDER

In the spring of 2005 this natural body builder became a champion bodybuilder - all on a strict? vegan diet. Robert Cheeke, an activist/athlete raised on an Oregon farm, went vegan when he was 15 years old and transitioned to full on vegan only two months later. Winning titles in Portland, OR and competing at the Natural Bodybuilding World Championships held in California, Robert maintains his intense mass building workout regime on a 100% animal-free diet.

According to Mike Adams of NewsTarget.com:

"Many Florida oranges are actually dipped in an artificial orange dye in order to make them more visually appealing. It's the same dye that's been banned for use in foods because of cancer risk."