Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Jim here...Well, something awful happened today at Pure Jeevan, something utterly shocking to any raw foodie on the planet -- our Vitamix container broke! I know, I know... breathe with me: Deep breath in... deep breath out. There, that's better. It's going to be okay, I just know it!

Here's what happened:? The agitator assembly (the metal part at the bottom that connects to the blades inside the container) wore out. It blew some kind of bearing or something, lost its internal oil, and started making an infernal noise when we blended our morning smoothie. It was pretty clear we'd blended up our last elixir in that container.

Driving to work today, we noticed that McDonald's has launched its latest product aimed at the health-conscious demographic. In case you haven't heard, you can now purchase fruit smoothies at Mickey D's! Sounds like real progress, right? Well, let's take a closer look and see if they're really as healthy as they sound.

McDonald's is not exactly known as a healthfood destination. After all, a typical lunch at the Golden Arches these days might well include something like an Angus Bacon & Cheese, Large Fries, and a Large Coke. ?Together, that's 1,600 calories, 64 grams of fat, and 2,400 mg of sodium, 99% of which is from highly cooked, highly processed, non-organic, factory-farmed, nutrition-barren source materials . (Add on another 75 calories and 550 more mg of sodium if you plan to go through, say, five packets of ketchup along with those fries.) (Source) And, some people eat that daily!

Continuing with our Taco Week, here's a quick and easy (and delicious) salsa recipe. You can really have a lot of fun with salsa, and can get highly experimental if you like. Almost anything tastes great in salsa. This one is fairly basic, so feel free to spruce it up with some of your favorite ingredients. Let us know in the comments section some of your favorite variations so you may inspire others!

Wow, who knew there would be so much to post here on this blog about Wendi an KDcat's 2010 tour ! Today is March 15, which officially marks the beginning of the second half of the trip -- and we're still talking about Portland! ? Since Portland, Wendi and Kdcat have had adventures in Grants Pass, Santa Rosa, San Francisco, San Luis Obispo, and as I write this there are two more angels in the City of Angels.

But, in the interest of keeping our coverage chronoligical, we'll continue where we left off last week -- Portland! Story, pics, and video all appear below!

I received an email from one of our lovely Pure Jeevan family members. Joanne is subscribed to our mailings and she received the ice cream cake recipe I had created for Jim back in January. Well, take a look at what she did with the recipe! It's LOVEly!

Hi Wendi!

I took Jim's birthday cake recipe to the next level.

Q: How Long Do Smoothies Last?

I responded to a similar question a while ago in an online forum. This issue comes up a lot, acually, so I figured I'd provide our response here on the blog rather than simply through an email reply. Here's that response, reworked a bit for our blog:

Optimally, I suppose we'd all just eat things whole, most of the time, instead of blending/juicing ...

After leaving the windy area of Prescott Valley, AZ, Wendi and KDcat headed up to Sedona. Today is part one of their Sedona visit, focusing on their visit with raw chocolatier, Kelly Johnson. We'll pick up with Wendi's travelogue, where we last left off:

It was great driving to Sedona, since I have a fond place in my heart for this magical spot. I'll talk more about that later, though. When we arrived, went directly to a raw restaurant I remembered visiting a few years ago. The name had changed, and there was a lot more going on there.

KDcat and I placed an order for some food to go (we wanted to have a picnic, rather than be inside when there was so much beauty around), and then met the lovely Kelly Johnson. Kelly is one of the owners of the raw restaurant and he agreed to do a quick interview to tell us about the restaurant and what had changed since the last time I was in Sedona.

Jim here...As vegans and vegetarians, we're familiar with what we believe is quite a lot of misinformation regarding our lifestyle. However, we've done the research and, for example, know how we get our protein (always a concern received from others), know the stats on B12 deficiency (another concern often cited by mainstreamers), and know our answers to other issues such as where we get our minerals from and whether we consume processed foods and sugars. Bucking the mainstream conventional wisdom emergent from within a world dominated by the Standard American Diet, we live defiantly as healthy examples of our chosen path. But, is there any wiggle room as far as what is and isn't healthy (for us, and for everyone)? What about some of the things that everyone "knows" is bad for you? With questions like those in mind, here's something unusual -- a full post developed from a simple Facebook update. (You are friends with Wendi and me on Facebook, right ) Yesterday, I posted the following:

Think of something that you think is bad for you, and then go to Google & type in "benefits of [that thing]" and see if there is a web site that is promoting that thing. I just did this for "caffeine" and read some thought-provoking ideas (that might all be utter BS, but are interesting nonetheless).

Those consuming a raw food diet sometimes use a dehydrator to prepare raw food dishes. They do this at low temperatures, below the point of actually cooking the foods, to intensify flavors, reduce the amount of moisture in the dish, and sometimes to take the chill off something they'd rather serve a bit warmer than straight out of the refrigerator. There is a practice that we've seen, however, that is actually cooking the very foods were taking such great measures to consume raw! Let me share an experience I had when I first started eating raw foods, that will help explain how some of us may be cooking our foods by mistake.

In the beginning of eating raw foods, my entire family loved the Vegetable Stir-Dont-Fry I used to make (you can find that recipe in the free eBook you downloaded when you first visited our site). One day I created a double recipe so we could eat more the next day, without going through the process of preparing it again fresh. The following day I took the bowl of Stir-Dont-Fry out of the refrigerator and put it into the dehydrator to take the chill off. It wasn't warming up fast enough on such a low temperature, so I thought I'd just cover the dish a little bit to trap in some of the heat that seemed to leave each time I checked the dish and stirred it around. So, I took a plate and placed it on top of the bowl with about an inch, or two, opening.

Wow, could this really mark 800 raw food blog posts ! ?We must be obsessive orthorexic raw foodies to have achieved that level of focused health editorial journalism! Post #800 deserves to be something really useful (not that the others aren't or do not deserve this), so we'd like to pass along a fun idea. I guess all of that talk of Donald Trump yesterday got me thinking about making deals. We make deals with others, of course, but I think we also sometimes can make them with ourselves.

I'm so glad to be out of the corporate business world these days, but I did pay attention while there, and perhaps even learned a thing or two. Today's post is related to that in a way. You see, I was once at a sales training seminar when the speaker advised following a "this job / next job" strategy with clients. What that means in business is that, when you're in the middle of one job working for someone -- say, for example, you're a printer working on a brochure for a company -- you would make a point of saying something like, "Hey, this brochure is going great. I was wondering what else is coming in the near term so that we can make sure to be ready for it."

This is a recipe for the coconut shake that brought my cholesterol levels from very unhealthy down to extremely healthy within the span of one month!

Young Coconut Shake

Flesh and water from one young coconut