Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Jim here... "Do I Need to Eat a Certain Percentage of Raw Foods to Call Myself a Raw Foodist " This seems to be a common question among some people interested in pursuing a raw and living foods lifestyle. I fielded such a question recently online, and thought I'd recap my own answer here, somewhat edited for enhanced clarity:

I know what raw foodism means. And, if you're here, you probably do to, or at least you're interested in it and know the basics. But, to the mainstream population, raw is absolutely unheard of, totally out of the box -- relatively speaking. So, let's begin by taking a look at who in the world has potentially heard of RAW. Let's start more broadly and then hone in.

... just a quick interruption of "Crazy Week" to do two things:

1. Congratulate Natural Zing on their 8th year in business!

Many times we are asked about our grocery bill---how much do we spend each month on eating a raw, vegan diet? It's not something that's easy to answer, though. If we just blurted the amount out, people would be shocked (at a minimum) and insist that there's no way possible they could ever eat a raw diet because they can't afford it.

Our monthly expense at the grocery store has continued to climb since I first began eating raw foods. At this point, now that Jim is eating 100% raw, as well, our monthly expense has more than doubled from the time when it was only me eating 100%. That's a huge increase in money being spent each month. But, you know what? It's okay! Yes, I said it's okay that our expense has more than doubled and I'll tell you why after you take a look at what we purchased last week for our home.

What do you do when you spend the night or week-end at someone's house and they're not raw. Do you take your blender and all that

Super question, Joanna!? I'm sure you also have a great answer for this. I think I do, too, but it's probably more complicated than a lot of people would like.For me, the factors that complicate the "travel to non-raw households" issue include, but are not limited to:

Last night, we watched a movie called Barney's Version which, among many other things, touched on the issue of Alzheimer's (or dementia). (It also touched on the issue of painfully awful movie titles, in my opinion.) But, I have to admit: Movies like that (or, even being around people affected by this) cause me to seriously look at my own life and reflect upon how I might be doing in terms of preventing not just Alzheimer's, but all major diseases.

My grandmother had severe dementia, and we witnessed the full progression of this awful condition for many years. I felt awful for her and readily admit that it scared the hell out of me to know that a formerly sharp, witty human being could end up this way. If you've never been around it, trust me: You do not want this for yourself or anyone.

Thinking of Writing a "My Raw Story" Piece for Pure Jeevan's Blog

Fantastic! We d love to consider running your raw story to help inspire others. Please know that the "My Raw Story" series isn't only about success with weight loss on the raw food diet. It's about an overall life change that happens when a raw food diet is followed. We want to hear how your life was dramatically changed by adopting a raw food lifestyle. Below are some guidelines to help you submit your story:

The diets of raw foodists are as varied as those of individuals consuming the Standard American Diet. The majority of raw foodists are either: 1) gourmet raw foodists, who consume dishes that are usually heavy in fat from nuts (Pure Jeevan started out this way); 2) basics raw foodists, who don't process their fruits and veggies in blenders, food processors, or dehydrators; 3) mono raw foodists, who consume single foods for each meal (i.e., a meal of only apples for breakfast, romaine lettuce for lunch); 4) low fat raw foodists, who consume processed meals at times, but prefer to keep their fat intake below 20% of their calories (Pure Jeevan is working toward this); and

Take the time to meet #5 ...

Mistakes are bad, right Well, not always. Here's an example of a great one, and it's something that demonstrates a conviction I have about raw foods! You see, in all of this talk of moving to Portland, I made a huge gaffe recently in my thinking about finances.

You see, I was pondering the terms of a home loan one afternoon -- percentage rates, down payments, monthly payments, tax escrows, etc. It was all really dry, boring material. Suddenly, I thought to myself, "Wow, here we are about to buy another house, after owning this one for so many years. In less than 10 years, we would have owned this one outright, but now we'll be starting over again with a 30-year mortgage."

I started jumping up and down last night with excitement when I received a call saying that the bellydancing class I've been wanting to take at Khafif Studios has an opening! Yay!!!



(This will be my teacher, Berna!)

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

We have something special for today s Makin? It Monday! Remember Terilynn, the brilliant chef behind The Daily Raw Caf , whom we introduced you to not long ago? Well, this weekend she posted a recipe challenge open to anyone willing to participate. We here at Pure Jeevan are always up for an adventure, so thanks for the challenge, Terilynn!

The rules were simple: Use the list of possible ingredients, create a raw vegan food dish, and send pictures and information about your dish to The Daily Raw Caf . Here s the list for the challenge, with the items we didn t have available crossed out: