Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Driving to work today, we noticed that McDonald's has launched its latest product aimed at the health-conscious demographic. In case you haven't heard, you can now purchase fruit smoothies at Mickey D's! Sounds like real progress, right? Well, let's take a closer look and see if they're really as healthy as they sound.

McDonald's is not exactly known as a healthfood destination. After all, a typical lunch at the Golden Arches these days might well include something like an Angus Bacon & Cheese, Large Fries, and a Large Coke. ?Together, that's 1,600 calories, 64 grams of fat, and 2,400 mg of sodium, 99% of which is from highly cooked, highly processed, non-organic, factory-farmed, nutrition-barren source materials . (Add on another 75 calories and 550 more mg of sodium if you plan to go through, say, five packets of ketchup along with those fries.) (Source) And, some people eat that daily!

Over the weekend, we visited the spectacular Oregon Country Fair in Eugene and, once again, experienced a joyful and overwhelming sense of recognition that we're living in a place where people are much more accustomed to just being themselves.

Personal expression and nonconformity are so valued here that one becomes quickly enamored of the whole ambiance, which could well explain why more people come to Oregon than leave. The region seems to represent, to many, a chance to finally discover and explore an identity perhaps not completely free from outside influence, but at least free from the undesirable influences that society elsewhere seems to insist upon. Or maybe I'm misreading it all and providing just one of many interpretations.

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As we'll show over the course of this week, the Raw Spirit Festival is about much more than just delicious, nutritious raw food. In fact, there's usually so many fun things taking place simultaneously while you're there that it's easy to forget about the foods completely!

I'd been there an entire day before realizing that there was a raw food court on site. (Mostly, I'd been dining on fruit I'd brought along and had stored in a cooler in my tent!). Thankfully, I did eventually discover the food court, and it was really something special. To call it a "food court" is almost demeaning, as that phrase brings to mind bland "mall food" restaurants that serve up mostly fast food fare. At the RSF, you're treated with many delicious options, which can make choosing a place to dine rather difficult!

I'm still working on the dishes that will be served at the upcoming 3-Day Raw Food Spiritual Ashram Retreat (only 2 spots left!). Today, I worked on the Sandwich Fixin's that will be served for lunch on one of the retreat days.

It's been a while since we've made any major design changes around here. So, we thought a redesign was in order -- and we're happy to announce that we're about 95% finished implementing the new look. It's live and working right now, so we invite you to take a peek.

So many things have changed and/or been updated, not the least of which is the general look and feel of Pure Jeevan. (We did base the new design on much of the look and feel we established many years ago. But, the site has now been modernized -- adding a third column, leveraging more complex style sheets, and integrating more with social media sites like Facebook, and quite a few behind-the-scenes programming updates.)

Welcome to Day One of "Dressings Week" here on Pure Jeevan. After finding out that KDcat took it upon herself to film a segment of "Makin' It Monday, Guest Raw Chef Edition," I decided that we should probably spend an entire *week* focusing on salad dressings.

Last night I dreamed of meandering through an unfamiliar cityscape, following some lonely sidewalk next to a river at night, feeling particularly sad and miserable beneath dim yellow street lights. I wore a black suit, carried a highball glass, and was absolutely drunk!

Having crossed the river, I soon realized (even in my dream-drunken state) that I'd been wandering aimlessly. Feeling rather pathetic, I decided to walk back across the river and sober up in a casino that I knew was there. Drunk and depressed, I figured I'd just sit in front of a slot machine for a few hours.

Recently, the wife of a friend of ours decided that she wanted to lose 20-25 pounds. As far as we know, she follows pretty much a "Standard American Diet." We've heard that she doesn't care for red meat, but she does eat other meats, plus a good deal of dairy (which, we believe, she regards as a healthy food choice). She's apparently tried a number of exercise regimens, and a few fad diets, with no luck on losing these 20-25 pounds. (Frankly, we haven't seen her many times, but would not have guessed that she had 25 pounds to lose. But, we'll save "self image" as a topic for for further posts.) In any case... Frustrated, she decided to see a hypnotist!

Our friend accompanied his wife to the initial consultation. He said it was actually interesting. The hypnotist basically sits you down and walks you through some fundamental psychology, demonstrates a few of the primary principles of suggestion (e.g., showing you how easy it is to, say, imagine the sourness you would experience when biting into a slice of lemon), and then lays out how the program works.

Many people have asked us about the Raw Spirit Festival (RSF): What is it? When is it? Where is it? Will we be going ? So, we wanted to take a moment to answer those questions.

Rita Romano, author of the widely available book Dining in the Raw and executive chef for many years at the Hippocrates Health Institute, is a true pioneer of the raw movement. We were thrilled to have the opportunity to visit with her and her two lovely Boston Terriers, Angel and Oreo. Here's PART TWO of our talk with her:

Today we wanted to do something fun and a bit unusual. We raw foodies are a creative bunch, so we? thought, "Why not profile a handful of raw musicians !" Sounded like an interesting project, as we've all heard of at least a few raw foodist musicians out there. So, here are a dozen raw musicians to get you started -- that's right, FOURTEEN wonderful raw musicians!? (Since when does a dozen equal fourteen? Well, we figure that cooked foodies have their "baker's dozen," which everyone knows is thirteen.We figure: Why be outdone by the cooked food world, eh? So, we're redefining things a bit!)

Anyway, some of these bands/musicians are internationally famous; others are names you may not have heard before. We asked some of our friends to suggest raw musicians for today's post and we were surprised with the number of musicians mentioned! All those listed below are reportedly raw (or, in the case of whole bands, at least one or more of the members are raw foodists).Please note that this is by no means a complete list.