Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




This isn't one of our normal blog posts. It's more of a journal entry, than anything else.

You see, I'm a bit sad today. The Raw Spirit Festival in Santa Barbara, CA, started today and I'm not there. We've been working really hard on many raw food projects, trying to sell our home, etc. So, spending the time and money to travel to the other side of the country for a weekend event just didn't seem like a good idea.I don't think we made the wrong decision, but I do admit I was hoping that somehow the Universe would conspire in some magical way to arrange for me to attend the festival this weekend.

For those who have never been to a Raw Spirit Festival, you might wish that you could attend something so totally awesome---to be surrounded by raw foodies you've met online, to attend the various speeches and events at the festival, etc.---but you probably aren't feeling completely sad that you aren't there. To have attended a Raw Spirit Festival, had your entire life altered by the experience, and then to not attend the next one is almost heartbreakingly sad.

In August of 2007, I was on the verge of an emotional breakdown. My entire world had changed since I adopted the raw food lifestlyle. My body had released nearly 100 pounds of unhealthy weight, my health had dramatcially improved, I ended unhealthy friendships, I released a lot of stored emotional memories from childhood abuse, I realized that I wasn't living in a location that met my needs anymore, and so much more. I can't think of any aspect of my life that hadn't changed, in one way or another, over the year and a half that led up to my urgent need for a retreat.

As raw foods enthusiasts for many years, Wendi and I have had the pleasure of patronizing raw food restaurants literally from coast to coast. Between us, we've been blessed to have sampled a more diverse spread of raw gourmet foods than have most people. (We hope that many others get to do this as well!)

From time to time in anyone's raw journey, it seems inevitable that thoughts crop up about opening a raw restaurant. For some, it's likely no more than a passing fantasy; for others, it may well become a firm business goal. We believe this is a fine and noble goal -- one that we'd like to see more people accomplish!

Isn't it amazing how many different, stunningly delicious salad dressings there are in the world ! It's mind-boggling! There could easily be an entire blog devoted to nothing but raw salad dressings -- and I bet, in the right hands, such a blog could go on 5 days / week for literally years before truly exhausting the subject.

The world simply abounds with good recipe ideas -- and "abundance" is really the mentality you need to embrace when you're doing anything in the culinary world, raw or otherwise. The other side of the spectrum is the "scarcity" perspective, which is when you think, "Oh, I'd love to write a cookboook or create a recipe, but there are already millions of them out there and all of the great culinary creations have been done already."

As promised, here's another question I'd like to openly address here instead of via Wendi's email system. This one also comes up from time to time, and I told this person to watch out for my two cents on this issue. So, here it is. The reader asks:

... During your transtioning to a raw food diet & the loss of so much weight, what if any exercising were you doing along the way

Jim here... About an hour ago, I purchased $68 worth of ice cream from a local supermarket. Bet you thought you'd never read something like that here, eh ? Well, don't worry -- Wendi and I haven't suddenly decided to binge on dairy products. You see, in my corporate job, I'm often the event organizer; today that meant ice cream gopher.

For some raw foodies, that scenario might seem rather cruel. You may be thinking: Isn't it tough to have to go purchase nine tubs of ice cream, two jars of maraschino cherries, two bags of marshmallows, four containers of flavored syrups, two cans of whipped cream, and numerous boxes of waffle cones ? No, it's not cruel at all. To me, it's now the same as running out for, say, office supplies.

Here's a rare question a Pure Jeevan family member recently asked:

I eliminated 100lbs on raw food, but I've been "stuck" for the last year. I feel absolutely amazing when I can stick to raw food, but it's sooo hard when time is limited!

First, congratulations on your success with the raw food lifestyle! You must be feeling like a new person, even though you feel a bit stuck right now.

Here's a video demonstrating a technique for making super-fast, vibrantly beautiful, tasty salads! If you frequently find yourself in a rush, but also want a healthy meal, definitely check out this mandoline technique. (Further commentary below, after the video...)

I've already posted the recipe for this, but I wanted to talk about the orange pudding a bit. Since going raw, I've become a mostly intuitive eater. Whatever I feel like eating is what I eat. This usually means I am eating the same food for an extended period of time until I feel drawn to something different. Lately it has been the orange pudding.

I've been starting my mornings with a large bowl of it. If Jim is making lunch then I'll eat the salad or nut dip that he makes, otherwise it's orange pudding again. Then, if I didn't eat a salad during the day I usually have a salad for dinner and...a dessert of--you guessed it!--more orange pudding.

Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.

What do you do when you spend the night or week-end at someone's house and they're not raw. Do you take your blender and all that

Super question, Joanna!? I'm sure you also have a great answer for this. I think I do, too, but it's probably more complicated than a lot of people would like.For me, the factors that complicate the "travel to non-raw households" issue include, but are not limited to: