I suppose that, when you buy more produce than the average consumer, you come to observe a thing or two about that produce. We can't say for sure that our assertion is 100% true, but it sure does seem true to us. You see, we've noticed that produce we purchase at farmers' markets tends to keep longer than store-bought. Give it a try yourself, and see if your produce stays fresher longer!

Of course, there are many other benefits to shopping at farmers' markets. Aside from the produce being able to stay fresh longer, you're getting it in a much fresher state than store-bought. So, the things you eat first will be "extra" fresh tasting.

Read more: Produce Buying Tip: Farmers' Market Produce Lasts Longer!

It's been a while since we've made any major design changes around here. So, we thought a redesign was in order -- and we're happy to announce that we're about 95% finished implementing the new look. It's live and working right now, so we invite you to take a peek.

So many things have changed and/or been updated, not the least of which is the general look and feel of Pure Jeevan. (We did base the new design on much of the look and feel we established many years ago. But, the site has now been modernized -- adding a third column, leveraging more complex style sheets, and integrating more with social media sites like Facebook, and quite a few behind-the-scenes programming updates.)

Read more: We Tweaked a Thing Or Two... Take a Look Around!

When we found out that there was a raw foods restaurant in Key West, we knew we'd visit for sure. So, after a wonderful lunch of some of their raw staples (raw tacos and peanut noodles), it was no surprise to us that we found ourselves drifting back toward Help Yourself after the sunset celebration at Mallory Square (the main nightly Key West sunset viewing celebration). When we arrived, we asked to interview the owner, Charlie Wilson. She'd just left after working a very long day at the restaurant. But, an emplyee called her anyway and she graciously agreed to come talk with us! So, here's a bit of that conversation:

Read more: The Key West Raw Scene: Pure Jeevan Gets Up-Close and Personal with Charlie Wilson!

Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.

Read more: Thoughts on Meat

I have a need for hot food in winter to feel warm.

We hear this comment a lot from those trying to lose weight. Some joke that they thought their excess body fat would be keeping them warm, but they're still feeling cold and needing hot food in the winter months.

In the past, we've talked about reasons what's going on in the body when hot foods are consumed. Understanding this will help you realize that hot foods are actually not very good for our bodies. When we consume very hot foods, that heat is then inside our bodies, next to vital organs, while the body needs to maintain a temperature around 98.6 degrees. When we have temperatures higher than that right next to our vital organs, it must quickly work to remove that excess heat. It's the removal of this excess heat that causes us to feel warm. It's our bodies trying to stay in a healthy state. We are actually putting our bodies under stress when we do this (the same holds true for eating overly cold foods, like frozen desserts and icy drinks).

Read more: POST FOR WINTER...Hot Food In Winter

One of our readers, Julie, asked me to update her on what kind of diet I'm doing and why I'm doing it. The last time I publicly made changes with my diet, I received many similar questions. So, I figured maybe it would be a good idea to respond to her question here on the blog for anyone else wondering the same thing.

I did explain, in a long post, about experimenting with my diet being important to me.If you didn't read that entry, it will answer a lot of your questions. For many of you, I think I know what you are thinking: "Wendi was pretty much morbidly obese, her health was horrible, but she's now healthy. Why would she change anything with her diet when she has already found what works "?

Well, it's true. I am extremely healthy compared to how I was before I started consuming raw foods. Here are some pictures to show the changes, to motivate some of you currently struggling with eating more raw foods...

Read more: Reader Question: Why Change Diet?

Today, we'd like to take the time to introduce some raw athletes who continually inspire others. There is a huge misunderstanding about the need for protein in our bodies, especially within the world of competetive sports. Many believe that without large amounts of protein we can't be strong, we can't build muscle. Raw athletes are proving that a vegan diet not only supplies enough energy to sustain the human body during competition, it also allows them to many times outperform competitors who are half their age.