Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Pardon the video quality there. A.J. and I shot that video at night and, although it looked decent on the camera's preview screen, the actual video came out almost totally black!? However, with a bit of video processing, we were able to salvage it. It's not optimal video, but it's at least watchable (and, hey, also conveys a little of that nighttime festival feeling).

A quick note about veganism before I share some additional info... As we've stated here many times, Pure Jeevan advocates a raw vegan lifestyle. What do we intend that to mean, exactly? Well, strictly speaking, veganism excludes all animal products, both in terms of diet and lifestyle.

What's Valentine's Day without a little "Smooth Love," right ??Here's how we created this simple, creamy delicious, smoothie:

  • Start with the water and flesh of one young coconut. We had one left over, still nice and fresh, from our recent trip to the Florida Keys (more raw food videos and posts coming soon from that trip!).
  • Add three to four oranges, peeled (and de-seeded if necessary)
  • Add two to three large bananas
  • Add 12 ounces of frozen strawberries (or to taste)
  • Add a small handful of raw almonds
  • Add a bit of raw agave nectar or a few dates, if you have them.

Blend in your high-speed blender until smooth ... and share with a loved one! Happy Valentines Day, everyone!

To keep all of you inspired while we are away, we've asked some

remarkable individuals to share their raw food stories with you. Enjoy!

For this Take the Time Tuesday, I'm going to do something different. I'd like to share with you some of my friends and family, people I'd be pleased for you to meet in person some day. They are all beautiful people, filled with love.

Take the time to meet...

Some of Pure Jeevan's Friends and Family!?



The birthday girl, Rhia, asleep on her beautiful Nani?

Jim here... This post is for anyone who has turned to raw foods in an attempt to become healthy -- to lose weight, lower cholesterol, to lower blood pressure, to beat diabetes, or perhaps to overcome something even more serious. Let me ask you something (rhetorically): Have you ever, in your journey toward optimal health, looked at someone else -- someone else who eats "worse" than you do, yet who appears outwardly more healthy -- and thought, "Why is it so hard for ME and yet so effortless for that person "

Have questions run through your mind such as: ?How can that other person eat all of the wrong things, and yet look healthy? ?Why is it that I eat better than most people, and yet I'm the one facing a health problem Why is it that some people go raw and their issues clear up so quickly, and yet here I am still not feeling and looking 100% healthy? Why is it that physical health is not always bestowed on those who really deserve it?

I was just thinking about a particular phenomenon, but don't know what to call it. This is something I used to notice mostly after watching movies, although it's something that happens all the time in life -- and I think it does in fact relate to diet, so I'll share. Here it is:

Ever leave a theater after viewing a particularly uplifting film Recall what it's like for a moment. You walk outside, maybe with friends or family, still filled with that magical feeling of having visited another world, or having been moved beyond words, or being filled with inspiration. There's a glow about you, and the air seems sweeter as you stroll out to your car, absolutely care-free. You spin around as you walk, laughing with your friends, joking and hugging each other, engaging in imaginative conversation all the way home -- and the spell lasts for a good long time thereafter. Oh, I love, love, love great movies!!!

For today's Makin' It Monday, we're not really making something, but rather sprouting something! We tend to go through periods of time when we are sprouting a lot, consuming sprouts on salads, sandwiches, and inside whatever dishes we can add them to at the time. It seems appropriate for this time of year to start sprouting, again.

Have you ever sprouted seeds? The first time I ever sprouted, I used a nut milk bag that I kept dangling over the kitchen sink. I put some seeds into it, let them soak overnight in a bowl of water, and then rinsed them in the morning. Every time I was in the kitchen, I rinsed them again and let them drip into the sink until the next rinsing. It's important to keep the seeds moist and rinsed. It was thrilling to see the tiny little sprouts when they first began emerging from the seeds!

So, did you think we'd forget about Makin' It Monday during Wendi & KDcat's big cross-country tour? Absolutely not! ?While in Salem, Wendi filmed Kerry Matson demonstrating one of her favorite raw recipes -- heck, one of our favorites, too! I'd have to say that raw apple pie is one of the classic raw dessert recipes. Everyone interested in raw should know how to make this! (And anyone who tastes it will soon be interested in raw!)

Today we welcome Devaki, the yoga instructor at Peaceful Valley Ashram, for another episode of Pure Jeevan s Makin? It Monday ?Guest Raw Chef? edition. In this episode, Devaki demonstrates how to make raw Cabbage-Mango salad. We ate the salad shown just after shooting the video. It was quite tasty and refreshing! Here s the recipe:

I was grocery shopping in Giant Eagle with a friend the other day; I was just there to keep her company. When we left the Nature's Basket area (where they sell organics and more natural items), I felt a strange feeling. I hadn't realized it, but over the past two years I stopped shopping in the other areas of the store! I told her that by the time we hit the packaged shelves of the Nature's Basket area, I'd already be done shopping and my cart would be filled. We had a good giggle and went on shopping.

Anyway, that has since brought my attention to the shopping carts of those around me. We do about 5% of our shopping in Giant Eagle (last minute things that we've run out of, that don't merit a trip to our Food Co Op), so lately I've found myself in Giant Eagle looking into the carts of those around me. I'm not judging anyone, I'm just curious. On average, just about everyone has a small bunch of bananas in their cart. There are the occasional carts with something like a cantaloupe, a bag of apples, and once I saw a single tomato and a bag of lettuce. The rest of the carts have been filled with packaged foods. There is next to no living food in the carts.

In one daily newsletter that Wendi and I subscribe to, there was a discourse recently about being right -- but being right for the wrong reason. I've long been interested in that concept; it's fascinating, when you really think about it -- like getting credit on a test for an answer you guessed at, or knowing how to say something in another language but not knowing what it means. Along those lines, I'd like to share some personal opinion with you.

One of the common pro-raw arguments is that it's a calorie-restrictive diet and thus healthy because it limits our caloric intake (a regimen widely associated with extended lifespans in scientific literature).If you consider that a pound of greens or veggies has about 100 calories (generally speaking) and a pound of fruit has 300-400, imagine the incredible amounts of food you could ingest daily and still be considered calorie-restricted (as compared with the recommended number of calories for your build and lifestyle)!