Pure Jeevan Blog - Pure Jeevan Raw Foods

Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:

Jim here...? Ahh, yes, you noticed, didn't you ? We'd started posting a video series called "Know Your Food" recently, promising to shoot for it being a DAILY series -- only to have its presence totally disappear as though Harry Houdini himself had taken control of our blog.

Well, we just wanted to post a quick explanation for you. Short answer: Know Your Food is coming back SOON!? We've been at work on so many amazing projects here at Pure Jeevan, a few of which we needed to complete prior to officially launching Know Your Food in a big way.

To put it metaphorically, Pure Jeevan can be thought of as an enormous hang glider. With hang gliding, you have to make sure everything's in order before jumping from the cliff and soaring freely above the landscape. (Ummm, not that we've ever actually hang-glided. What IS the past-tense of hang-glide, anyway )? So, we're just checking the rigging and so forth right now.

When we do step off that precipice, though... wow, you won't believe the cascade of huge announcements we'll have for the raw foods community. Know Your Food (which will return soon, prior to all of the huge announcements we have in store) will return in all of it's YouTube-esque glory very soon. So, thanks for your patience in that matter!

One more thing:?

Our friend Kevin Gianni is turning 30 this weekend. When you do the math, that means he was born December 7, 1978, which was pretty much the apex of the disco era in America.It's no wonder the man struck the above pose in our back yard; dude's got the Village People in his blood! So, it would be really nice if you boogied down to his site, www.RenegadeHealth.com, and wished him a happy birthday. He's also on Twitter -- cast a shoutout to: @KevinGianni.

And here's the conclusion of Wendi's San Francisco travelogue:

That evening we met up with Carolyn, a long-time friend since college, who was our lovely host for a few days. Carolyn has a gift with cats, which was a real treat for KDcat to see. Do you know how you can teach dogs to sit and give kisses? Well, Carolyn has taught one of her rescued cats to do the same thing! He *really* sits and *really* gives kisses on command! WOW!

Carolyn showed us all around the San Franciso and Berkeley areas, bringing KDcat to a thrift shop (she's been having fun popping into random thrift shops to see what she can find) and a fun shop called Ancient Ways, stopping by some Indian shops so I could pick up some more bindis and some ground coriander for a dish I made while visiting, checking out the Berkeley campus area, and taking us shopping for organic foods.

There's SO much to celebrate lately! Check it out:

Our dear friend Robin (aka Rawbin) celebrates her birthday today. We created a fun video for Rawbin, who has the ability to make anyone laugh! Rawbin blogs here and you can read her "My Raw Story" installment here.She's also the east coast Raw Spirit Festival representative. (RSF east happens August 29-30, 2009 in Maryland. More info here.)

For today's Makin' It Monday feature, we'd like to present "Salsa Campechano." We'll have to admit, though, that we do not speak Spanish. So, we have to give some credit to Google's online language translator. When we went to name this recipe, Wendi suggested that this is a "manly" dish (since I created it). However, we didn't find the perfect Spanish word to fit the recipe.Then, considering the walnuts in the recipe, Wendi suggested that perhaps "hearty" was a better adjective. Google returned the Spanish word campechano for this, and we immediately thought: Yes!, that sounds just perfect!? So, here's an amazing recipe for you. It's a hearty salsa recipe, but I actually like to eat it as a soup.

I'm still working on the dishes that will be served at the upcoming 3-Day Raw Food Spiritual Ashram Retreat (only 2 spots left!). Today, I worked on the Sandwich Fixin's that will be served for lunch on one of the retreat days.

Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.