Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Wow, could this really mark 800 raw food blog posts ! ?We must be obsessive orthorexic raw foodies to have achieved that level of focused health editorial journalism! Post #800 deserves to be something really useful (not that the others aren't or do not deserve this), so we'd like to pass along a fun idea. I guess all of that talk of Donald Trump yesterday got me thinking about making deals. We make deals with others, of course, but I think we also sometimes can make them with ourselves.

I'm so glad to be out of the corporate business world these days, but I did pay attention while there, and perhaps even learned a thing or two. Today's post is related to that in a way. You see, I was once at a sales training seminar when the speaker advised following a "this job / next job" strategy with clients. What that means in business is that, when you're in the middle of one job working for someone -- say, for example, you're a printer working on a brochure for a company -- you would make a point of saying something like, "Hey, this brochure is going great. I was wondering what else is coming in the near term so that we can make sure to be ready for it."

To help keep all of you inspired, we ve asked some

remarkable individuals to share their raw food stories with you. Enjoy!

Welcome to the very first Take the Time Tuesday entry! What's Take the Time Tuesday, you may ask? Well, it's a time to meet someone special. Each Tuesday we'll introduce you to an individual or business we think might be of interest to you. So, who's in the spotlight for this very first Take the Time Tuesday entry? Pure Jeevan, of course!

Take the Time to Meet...

To help keep all of you inspired, we ve asked some

remarkable individuals to share their raw food stories with you. Enjoy!

On this lovely Valentine's Day, I am focusing on how thankful I am for LOVE! I'm not into the whole this-is-the-day-you-are-supposed-to-show-love thing, though. I think love is something that should always be around, felt, and shared. Every day is a new day to express the love you have in so many varied ways, why hold it back for one special day a year?

End of day 4:

Yesterday I decided to go ahead and consume what my body was telling me it wanted: cooked, fermented rice and lentil pancakes. Well, the restaurant nearby that makes the Uthappam doesn't serve them until 5pm and it was lunch time. So, I ordered the simpler, steamed, fermented rice and lentil patties called Idli.

We ve covered this in the past here on the Pure Jeevan blog, but it s something that s being discussed again online in major news feeds. Since many people read and learn from such sources, especially Yahoo! News, there is potential for a lot of damage and misinformation to be ?learned? by many individuals. In a recent article on Yahoo!, we re informed in the ?Health Experts Main/HealthLine? category that consuming only healthy foods is an eating disorder. Those who desire a healthy body by consuming healthy (as opposed to unhealthy) foods are labeled as having ?orthorexia,? a supposed eating disorder that can be cured with cognitive behavioral therapy.

What does that mean, really? If we desire a healthy body, and all the vibrant energy that comes with it, then we are psychologically unbalanced? [Sarcasm to follow ] However, if we eat those same healthy foods, but also consume things like Kentucky Fried Chicken, McDonald s burgers, Wendy s French fries, or Skittles candies then we are balanced individuals and deemed psychologically healthy? What if we consume no healthy foods, preferring instead the Standard American Diet of fast foods, heavy meats and gravies, that includes few fruits or vegetables? Well, that s considered normal and of no concern in the least bit ? there is no eating disorder when consuming a diet like that. You can require caffeinated beverages to have enough energy to get through the day and that s normal, too. Die of a heart attack from such a diet and that s normal, too.

Here's a picture I took at Portland's Saturday Market last week. We've been pleasantly surprised to find that artichokes grow rather well here in the Pacific Northwest. We don't recall seeing them much back East, but many of our neighbors grow them (both for the artichokes and, I suspect, as ornamental plants).

I suspect that some raw foodists tend to overlook artichokes because they're so traditionally linked with the image of something steamed, stuffed with breadcrumbs, and drizzled in butter -- so, "cooked," "breaded," and "dairy" all together in one recipe! Being half Italian, I grew up eating them this way. My mother almost never said "artichoke"; she always called them an Italian word that sounded like "ga-GO-che-lee." ?She made them just a few times per year, and they were always a huge treat (and we'd often fight over the hearts -- by far the best part!).

How does the following menu* sound for your Thanksgiving meal

Nut Loaf, Apple un-stuffing, Mac Mushroom gravy,

The diets of raw foodists are as varied as those of individuals consuming the Standard American Diet. The majority of raw foodists are either: 1) gourmet raw foodists, who consume dishes that are usually heavy in fat from nuts (Pure Jeevan started out this way); 2) basics raw foodists, who don't process their fruits and veggies in blenders, food processors, or dehydrators; 3) mono raw foodists, who consume single foods for each meal (i.e., a meal of only apples for breakfast, romaine lettuce for lunch); 4) low fat raw foodists, who consume processed meals at times, but prefer to keep their fat intake below 20% of their calories (Pure Jeevan is working toward this); and

Take the time to meet #5 ...

Jim here...Well, something awful happened today at Pure Jeevan, something utterly shocking to any raw foodie on the planet -- our Vitamix container broke! I know, I know... breathe with me: Deep breath in... deep breath out. There, that's better. It's going to be okay, I just know it!

Here's what happened:? The agitator assembly (the metal part at the bottom that connects to the blades inside the container) wore out. It blew some kind of bearing or something, lost its internal oil, and started making an infernal noise when we blended our morning smoothie. It was pretty clear we'd blended up our last elixir in that container.