Day 9: It's the final day of Navratri, often the largest day of celebration. On this day in India new businesses are started, children begin their formal education if they are at the right age, and past regrets (and many times debts) are left behind. It's a new beginning, fresh start, and is celebrated as such. Today, Pure Jeevan is celebrating in a big way, too!
Yesterday, Jim handed in his resignation where he works. He was closing old books, imagining new ones, and today markes his first step of his new life. He gave the office one month's notice, after which he'll be here in Portland. Our new life has officially begun!
As you read this, calming violins open a familiar tune and that sweet mellifluous voice of Etta James soon enters your mind: "At laaaaaaaaassssst. My looooove has come along....." Great tune, right ! Well, it's appropriate here because, at LAST, here's the long-awaited Episode #9 of Know Your Food! That's right, friends, today we're going to explore the wondrous FIG in all of its sweet, soothing glory. One taste and happiness blossoms within you, washing over your entire being... We only wish that the following video was as professionally rendered as this paragraph of evocative prose... (but, we promise we'll get there one day).
In case you missed the actual nutrition info in that video (what little there was, LOL), here's the transcript:
Hey, where the heck is Pure Jeevan this week ??? Sorry for the silence on our end; we're actually in Portland, Oregon, closing on our new digs -- the new HOME of Pure Jeevan!!! Exciting stuff, but we're SO busy that we may not be able to blog again until the week of June 7. But, we'll definitely return by then, and maybe even post a thing or two from here. It all depends on our internet situation. In any case, it's SO wonderful to be taking direct action on the future on Pure Jeevan. It's a huge leap of faith on our part, but it seems right by all accounts. So, see you soon when we return! -Jim & Wendi
Below, we have included the original comments from this blog post. Additional comments may be made via Facebook, below.
On May 28, 2010, wrote:
Here it is, the new year. I've never been excited about the end of one year and the beginning of the next, but this time it's different.So many things have changed in our lives here at Pure Jeevan, bringing us to this point in time--a time that we are ready for and fully embrace. This year is going to be RAWmazing!
Many plans and projects have been started over the past few years, and this is the year that will see many of them fully blossom. The beauty of these projects is that they are about so much more than just us, or just you, our lovely readers. Our mission is to help as many people as possible to wake up from a life that's only partially being lived.We believe there are many tools that can be used to fully wake up and embrace life; one of them is eating a raw food diet. We raw foodists know that there is a lot more to life than what we've been taught to believe and expect, and many of us are helping others learn this beautiful fact. We are shaking up many of the core beliefs on which most of us have based our lives. I strongly believe that many of us in the raw food movement can say: We Are The Ones! We are the ones who are here to make positive changes, to help others fully embrace life, and to have fun, fun, fun! Why waste even one more day of your precious life doing something you don't enjoy doing? It's time to have fun, to feel the love that exists within and all around us, and to help others experience the same! So, are you in ?Do you want to join us on this grand adventure of creating a blissful life for not only ourselves, but for the rest of the world, as well?
Read more: Acknowledging Changes and Growth: 2008 / 2009, Part 3
Jim's mother, JoAnn, LOVES pasta. I'm sure many of you can relate to that---pasta is a big part of the cooked diet and just about everyone loves it. When going raw, many individuals say they just can't do it because they miss pasta too much. Well, that's no longer a problem. There is a raw way to make pasta and you are going to love it if you haven't experienced it, yet!
As a gift for Mother's Day, we sent a pasta-making tool to JoAnn along with a pasta sauce recipe we created for her (see the Paradisio Pasta Pomodoro entry). To make it easier for her to learn how to create pasta, and to answer some of the emails we've been receiving about the device we used to make the pasta, we have put together a two-part video showing how to make delicious, beautiful raw pastas! You'll learn how to use two different pasta-making devices, as well as how to use a simple vegetable peeler to create delicious noodles!
Look at the dinner we had this evening!!!
A bean and rice burrito, taco with all the toppings, tomato and pepper salad, and sweet orange salsa! Yum, yum, yum!!! I'll be posting the pic again and sharing a recipe on Monday.
For some odd reason, I've had the privilege of "doing Thanksgiving" with a lot of different friends and families over the years. Because of this, and of course just from talking with others and reading things others have posted, I'm fairly certain that Thanksgiving means different things to different people.For some, it's their favorite annual holiday and fills them with joyous memories of Thanksgivings past and incredible anticipation of Thanksgivings to come. Some historian friends of mine seem fascinated by the historical aspects of the holiday -- the whole story of the pilgrims, etc. On the other end of the spectrum, I've actually encountered a few people who take offense at the very idea of this holiday (and they've got some convincing reasons to protest the wider celebrations)!
While all holidays are certainly "food-centric" by tradition, it's arguable that no other holiday (at least here in America) can match Thanksgiving's reputation in terms of feasting. It's kind of funny when you think about it because many holidays (or, "holy days") are actually traditionally observed by abstaining from food. So, there are fasts, and feasts. I think the majority view, based on my own sampling of various friend and family traditions, seems to be: It's mostly about having a huge meal. Yes, there is certainly an undercurrent of being thankful out there. A few families I've been with have had traditional, almost ceremonial, activities that went along with the meal (e.g., going around the room, taking turns stating what you're grateful for).
I met Dr. Doug Graham in person at the Raw Spirit Festival. He has a soft, gentle voice but his message is anything but soft. He's straight-forward about diet and health being intimately related. Dr. D. invited me to be his guest this past Saturday at a doctors' convention where he boldly stated to his audience of doctors: "I'm probably not going to make you all that happy with the things I'm going to tell you."
There he was, standing in front of a room of doctors who have taken an oath to harm none. These doctors were there to learn about health and nutrition, but I don't think they had any idea about what they were going to learn from Dr. D. "What I say may fly in the face of what you've been taught," Dr. D. admitted. Many of the doctors leaned forward a bit, eyes and ears a bit more open at the thought of hearing something radical.
"Should you eat when you're not hungry "
That was a question I asked myself a lot when I was first transitioning to the raw food diet. Just about everything I ever read said that people shouldn't eat if they aren't hungry. We need to listen to what our bodies are telling us in order to be as healthy as possible.
What if your body is telling you it's not hungry, however, while your instinct is telling you that you still need to eat That's what was happening to me in the beginning of my raw journey. My digestion was very slow and food would sit in my stomach for most of the day, especially if the food I ate was processed or heavy. It didn't matter how much I ate, either. My portions were always very small compared to those that my fit-looking friends were eating. I always wondered how I was the obese one when my meals were so minimal in comparison.
Read more: Inner Guidance: Should You Eat When You're Not Hungry?

Jim here... I was listening to a radio commercial the other day that promised to reveal the "secrets that credit card companies DON'T want you to know." You hear that kind of rather manipulative marketing all the time, right? It's a psychological thing, I suppose -- filling your mind with intrigue almost instantly. My credit is pretty decent, but I was thinking, "Wow, I wonder what those secrets are?!" We humans are curious creatures, aren't we?
But then I started to laugh to myself, imagining a raw foods radio spot adopting that technique. "Buy our special report and learn all of the Secrets that Raw Foodists do NOT Want YOU to Know!!!" And then I laughed some more. Know why? Because, when you think about it, there are absolutely, positively NO secrets raw foodists don't want you to know! Isn't that stunningly cool? In fact, the entire message of the movement is conveniently included right there in the words "raw foods." It couldn't be simpler -- the cure for what ails so much of the planet, neatly summed up in two words.

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."
In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").
Read more: Jim's $75 Salad: Staying Raw @ Haute Cuisine Destinations