Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Hi there, everyone!

We've been getting a lot of emails and comments about two subjects since we posted our itinerary, so we thought we should respond in a way to help answer the questions/concerns that maybe more of you may be having as well.

We at Pure Jeevan enjoy eating salads. Each of us has our own way of dressing our individual salads, but we all thoroughly enjoy very large bowls of them at least once a day.In the past, salads were those "diet" meals that I'd consume when I was trying to lose weight. I'd sit at the table staring at my small plate of greens, feeling like I was missing out on the "great" food everyone around me was eating. I'd feel hungry after my meal and extremely unsatisfied.

Pardon the video quality there. A.J. and I shot that video at night and, although it looked decent on the camera's preview screen, the actual video came out almost totally black!? However, with a bit of video processing, we were able to salvage it. It's not optimal video, but it's at least watchable (and, hey, also conveys a little of that nighttime festival feeling).

A quick note about veganism before I share some additional info... As we've stated here many times, Pure Jeevan advocates a raw vegan lifestyle. What do we intend that to mean, exactly? Well, strictly speaking, veganism excludes all animal products, both in terms of diet and lifestyle.

Jim here... "Do I Need to Eat a Certain Percentage of Raw Foods to Call Myself a Raw Foodist " This seems to be a common question among some people interested in pursuing a raw and living foods lifestyle. I fielded such a question recently online, and thought I'd recap my own answer here, somewhat edited for enhanced clarity:

I know what raw foodism means. And, if you're here, you probably do to, or at least you're interested in it and know the basics. But, to the mainstream population, raw is absolutely unheard of, totally out of the box -- relatively speaking. So, let's begin by taking a look at who in the world has potentially heard of RAW. Let's start more broadly and then hone in.

Today, for Take the Time Tuesday, I'd like to introduce you to an online social networking Web site for those with similar interests to get together, meet, and hang out in the physical world. If you haven't already heard about it, check it out!

Take the time to meet....

I started writing on a raw food forum about the oranges coming in today. But, I was on my way out the door and I had more to say about them than I realized, so, I figured I'd paste what I wrote, so far, and add to it here in our blog. ;-)

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(organic oranges and grapefruits)

Jim here... Exactly one month ago today, I announced my intention to do a month-long trial of a low-fat raw vegan protocol largely based on the well-known 80-10-10 diet. I posted a half-way point update on May 15th, and now here we are at June 1st already. So, are you ready for the thrilling conclusion

As I've stated before, I went into this experiment rather hard-core, with one full week of zero overt fats, and then gradually introducing a few richer ingredients (although keeping within the 10% fat ceiling). I found much of the past month to be an exercise in restraint and self-control, similar to the issue many people face when going raw while the rest of the family is still eating cooked foods.However, it got significantly easier as time passed.

Jim here... We're at an interesting juncture here at Pure Jeevan. For the moment, we're still living a little more "in the box" than we plan to in the near future. One example of this is my personal excitement about Fridays. Oh, I suppose Fridays will always seem special to me somehow. But after years of the corporate routine, Friday remains the most welcome weekday.

Friday signifies the end of the five-day stretch during which most people do whatever they happen to do to pay the bills, to keep (raw!) food on the table, and a roof over their heads. While I know of and admire many people for whom the work week is generally meaningful and rewarding, I suspect that the majority of people go through it simply for the money. Sure, many "like" their job (or, perhaps more aptly, "don't hate it"), but I have met too few who absolutely love their jobs. (Come to think of it, I've met quite a number who actually do hate their work!)

There is a certain irony that takes place when you launch a raw foods web site because, no matter how much you love and believe in what you do, no matter how solid the proof may be that the information you're providing is true and accurate, no matter how clearly it can be demonstrated by analyses of blood tests or tons of "before and after" photos that this lifestyle heals the human body, you're still pretty much bound by legal best practices to include a full disclaimer on your site. And, as much as you just write it once and kind of forget about it, it's always there. For practical reasons, of course we understand all of that. But beyond all of that, there's an implied message that "only a medical doctor" really knows what's best for you.

Well, in fact, we DO recommend working with a competent health professional. But what we do not endorse here is simply accepting whatever that professional has to say without question. So, the operative word would be "competent" in that recommendation.

We've got three incredible posts coming your way this week, and we're going to get started right here and NOW with a one-hour interview with the incredible Kevin Gianni. As most of you know, we postponed our RV Tour recently.As part of that, we'd planned to stage a fun event related to the All Raw Directory.We'd planned to air this interview with Kevin (conducted back in December 2008) for that event.

Fast-forward to today and we realize that, like our raw RV Tour, our All Raw Directory promotion will have to wait. It's funny how things trickle down like that. But, all is not lost. This is still an incredible interview -- and guess what ! It's only part one of a two-part interview, as well as a special super-fun surprise we'll be announcing on Friday. We promise: No one in the raw food community will want to miss Friday's post. All we'll say now is that it's a truly unique, limited opportunity unlike anything you've seen here before! Trust us: You couldn't possibly guess what it is!

Pure Jeevan is hitting the road? this weekend, heading to Chicago for some super-double-secret raw business stuff, returning late Monday. (Can't discuss it yet, but it's raw food related and ultra-cool. We'll get to it in due time, I promise.)?

Actually, it's going to be quite an interesting trip, as we have some very serious, very intense work to do in Chicago over the entire weekend, but we're not sure yet whether it'll be Wendi doing the work or me! It all depends on how Wendi feels -- and with Lyme, you just never know. So, one of us will be busy, the other largely free to explore the windy city with KDcaT and Th' Jooge.