Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Here's some coconutty video footage from our Florida Keys excursion. First up is some footage of Randesh, from www.TheGuana.com, who obtains fresh coconuts for Charlie Wilson's Key West restaurant, Help Yourself (see yesterday's blog post).Notice that Randesh uses a proper piece of equipment -- a large machete (or cutlass) -- which makes short, easy work of opening these precious gifts of nature! In the video footage following that, you'll see how comically difficult it is to open a young coconut when you lack the proper equipment. We actually went out looking for a machete, but could only find a large chef's knife at a local K-Mart. Yep, they were sold out of machetes! (Ironically, the chef's knife -- the heaviest one the store had -- cost about $17, while plain old machetes run just $10 or so at most hardware stores. Next time we'll keep looking...)

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

Can you believe it's mid-October already ? Here in Pittsburgh, for those lucky few who may have fig trees, that means harvest time! Well, almost. Take a look at this video we made about figs!

As stated in the video, we did a previous installment on figs in our Know Your Food series (which will definitely be returning once we finally sell our home and become full-time raw food inspiration providers!). Please visit that link for nutrition and other information on figs.

I had to write an update after my grocery shopping today! Remember I said just yesterday that sometimes people comment about the amount of produce we are buying? Well, a sweet older woman saw all of the bananas going into our cart and she asked, "What are you going to do with all of those bananas " You already know the response I gave: "Eat them!"

One of the really nice workers at the food co op commented that he can eat about eleven bananas sometimes. I told him, and another friend we saw shopping at the same time, that I can do that now, too. I explained how I used to get full on just one banana when I ate cooked foods. But, now that my system is so much cleaner and healthier, I can consume 10-11 bananas in a day (bananas should be covered with brown specks to truly be ripe and digestable). I don't remember the maximum I ever ate in a day--it's somewhere in my Going Raw journal, I'm sure. It might have even been more than 10 or 11 when I was going through my major banana-eating phase. Now I eat about 4-6 bananas a day, which doesn't seem like a lot to me (but in the past I would have wondered about all of those bananas in someone's cart, too!).

Sad Update: Our friend Michelle Pierson, interviewed here, passed away in July 2016 after a kayak accident in Hawaii.


We've spent the past three days focusing on the core subject of critical importance in the raw food lifestyle -- the FOOD! However, as most people will agree, it's also about so more than "just the food." Here at Pure Jeevan, we've always made a point to stress the holistic nature of our philosophy (mind, body, spirit, emotions), and we'll certainly continue to do that.

The Raw Spirit Festivals also do a magnificent job of illustrating this point. While they do offer *spectacular* raw foods and presentations centered around raw foods, you'll also find music, dancing, yoga, and other uplifting recreational activities all day long!

Jim here... We've always been fans of the Simply Raw people -- or, as I call them, the "Reversing Diabetes Naturally" people. Or ... are they the "Raw for Thirty" people? Seriously, they should probably settle on one name, don't you think? In any case, they emailed us again lately to let us know about a new video promotion they're doing, in which they'll be sharing some great videos from Morgan "Super Size Me" Spurlock, David "Avocado" Wolfe, Mike "Natural News" Adams, and Dr. Joel Fuhrman. (Sorry, I don't have a nickname for Dr. Fuhrman yet.) I haven't yet seen the videos, but I'll be checking them out ASAP to hear what these gents have to say in order to further awareness about this important topic. Here's the link:

>>> http://tinyurl.com/SimplyRawVids

Jim here... "Do I Need to Eat a Certain Percentage of Raw Foods to Call Myself a Raw Foodist " This seems to be a common question among some people interested in pursuing a raw and living foods lifestyle. I fielded such a question recently online, and thought I'd recap my own answer here, somewhat edited for enhanced clarity:

I know what raw foodism means. And, if you're here, you probably do to, or at least you're interested in it and know the basics. But, to the mainstream population, raw is absolutely unheard of, totally out of the box -- relatively speaking. So, let's begin by taking a look at who in the world has potentially heard of RAW. Let's start more broadly and then hone in.

A partial group picture from the retreat.

The 3-Day Raw Food Spiritual Ashram Retreat was a success! All my time and effort that went into creating the event was well worth the experience. When Leela Mata and I discussed a possible raw food retreat about a year ago, I had no idea how to go about creating such an event. I have never done anything like this, so I approached it by asking myself: "What would I want if I was attending a raw food spiritual retreat " From there, I created a retreat that I would love to attend, myself. In fact, when it was completely organized and guests began signing up, I wished that an identical event existed that I really could take part in, as well!

This isn't one of our normal blog posts. It's more of a journal entry, than anything else.

You see, I'm a bit sad today. The Raw Spirit Festival in Santa Barbara, CA, started today and I'm not there. We've been working really hard on many raw food projects, trying to sell our home, etc. So, spending the time and money to travel to the other side of the country for a weekend event just didn't seem like a good idea.I don't think we made the wrong decision, but I do admit I was hoping that somehow the Universe would conspire in some magical way to arrange for me to attend the festival this weekend.

For those who have never been to a Raw Spirit Festival, you might wish that you could attend something so totally awesome---to be surrounded by raw foodies you've met online, to attend the various speeches and events at the festival, etc.---but you probably aren't feeling completely sad that you aren't there. To have attended a Raw Spirit Festival, had your entire life altered by the experience, and then to not attend the next one is almost heartbreakingly sad.

Jim here... Wow, it's Monday, April 27! Let's do something different today: Let's celebrate Monday instead of bemoaning this day that represents the taditional start of the dreaded work week. Why? Because it's our sincere hope that whatever you do in your work week is a labor of love. And, if you're not quite there yet, then celebrate the fact that you WILL be there sometime soon. For us, it means another week of working to inspire you to achieve optimal health -- and that's not "work" at all; it's actually FUN!

So, without further adieu, let's jump into this week's fun. Our good friends Melissa and Dave Sokulski have launched a site recently called FoodUnderFoot ("unleash the energy of wild edibles"). Even in it's young seedling state, I think it's already a fascinating site, and promises to become an encyclopedic web destination for anyone interested in foraging wild edibles. So, check them out for some informative info and valuable freebies, too!

Many times we are asked about our grocery bill---how much do we spend each month on eating a raw, vegan diet? It's not something that's easy to answer, though. If we just blurted the amount out, people would be shocked (at a minimum) and insist that there's no way possible they could ever eat a raw diet because they can't afford it.

Our monthly expense at the grocery store has continued to climb since I first began eating raw foods. At this point, now that Jim is eating 100% raw, as well, our monthly expense has more than doubled from the time when it was only me eating 100%. That's a huge increase in money being spent each month. But, you know what? It's okay! Yes, I said it's okay that our expense has more than doubled and I'll tell you why after you take a look at what we purchased last week for our home.