Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Jim here...Well, something awful happened today at Pure Jeevan, something utterly shocking to any raw foodie on the planet -- our Vitamix container broke! I know, I know... breathe with me: Deep breath in... deep breath out. There, that's better. It's going to be okay, I just know it!

Here's what happened:? The agitator assembly (the metal part at the bottom that connects to the blades inside the container) wore out. It blew some kind of bearing or something, lost its internal oil, and started making an infernal noise when we blended our morning smoothie. It was pretty clear we'd blended up our last elixir in that container.

"... a warrior's life is not about imagined perfection or victory; it is about love. Love is a warrior's sword; wherever it cuts, it gives life, not death."
~ Dan Millman, The Way of the Peaceful Warrior

During some "highway philosophization" (my term for pondering everything and anything while driving) this afternoon, I eventually began to think rather deeply about human aggression, and specifically about how people hurt other people. Mainly, I was thinking about individual aggreession, although, as a group, humans are unfortunately rather prone to it.Wikipedia maintains a list of ongoing conflicts (i.e., wars), in fact. According to that page, there are seven major wars happenning right now and 15 additional significant ones. Of course, there are scores of unlisted ones ongoing as well, most of which the average person has never heard about.

"Hey there... I know you have a daughter about the same age as mine. Recently a friend at school told [my daughter] about the things animals go through to become our food and it has sickened her to the point where she wants nothing to do with meat except 'maybe' fish sticks.I'm so not against this in any way but my concerns are her eating enough other foods to balance out the vitamins and nutrients she got from meat so that it doesn't affect her health or learning development."

Above is part of a letter Jim received from a Pure Jeevan member. The letter was really three separate questions about the raw food diet in regards to (1) nutrition and development, (2) financial stress, and (3) group living. Since my response was getting quite long, Ive split up the questions and answers. Below is my response to the nutrition and development concern. Tomorrow, Ill address financial stress and group living when eating a raw food diet.


Today, for Makin' It Monday, Jim has taken you through the steps of making a vegetable wrap. He came home for lunch, pulled the veggies out of the fridge, and the filming began. He quickly shows how just about anyone can prepare fresh, raw, delicious food in less than fifteen minutes. His goal was to get it done in under ten minutes, but it actually took about fourteen. Still, fourteen minutes to prepare amazingly tasty, delicious, and nutritious food is AWESOME!

This video is nearly 10 minutes long (sorry, we'll aim for shorter ones in the future), but shows a full process for making a delicious, spicy nut dip. From there, we show two options for making the sandwich -- one using dehydrated raw bread, another using lettuce as the wrapper. I wanted to add that the packaged raw bread used herein is from Love Force, a great company that has provided sponsorship support to Pure Jeevan in the past. Here's a link to their site in case you're interested acquiring some of their bread or finding out where it's sold. (It's very good, as are their raw organic energy bars!)

Jim here... Just wanted to say quickly that I'm heading off to the Raw Spirit Festival (RSF) today! I'll be carpooling (or, vanpooling) with our friends Melissa and Dave Sokulski, their daughter Ella, and our friend Bethany. We're all volunteering at RSF, which should not only be a lot of fun, but should also be a great way to get to know many other fellow raw foodies.

So, we'll be arriving Friday to help set up, enjoying the festival over the weekend, and staying Monday to help them "break it down." Since we need to leave Monday, we'll likely miss a fun-sounding party at Rawbin's place Monday night. But, I'm sure it'll be a blast overall, and it'll also be fun to camp out again, as I haven't done that in a while. I especially hope I'm also able to light something on fire, as I always love the fire aspect of camping most. Maybe I'll run into some of those raw foodies who spin fire-poi and can learn a new skill!

Jim here... Wow, how awesome is it that today's Makin' It Monday falls just one day after Mother's Day -- and that we had ?a very special guest edition ready to post featuring ... ?my awesome mom! ??!!! ?I love my mom so much ... she's the best mom ever! And you'll love watching her demonstrate how to make 100% raw hummus. Mom might be 100% Italian, but she makes a pretty mean 100% Lebanese raw hummus, which is a pretty popular dish in my family. Here's the vid!

Day 7: Happy Navratri! It's the final three days, and today begins the special day of focusing on the attributes of Goddess Saraswati, recognizing those same feminine qualities within ourselves, and drawing inspiration to continue growing and changing in the most wonderful ways.

Saraswati has always held a place of honor in our home. When we traveled to India a very long time ago(*), we purchased a batik wall hanging of Goddess Saraswati and framed it. It's quite large and we've always hung it in places where we wanted to focus on the energy that she represents to Hindus: creativity (particularly in the areas of music and art) and knowledge/intelligence (usually linked with education and literature).

To help keep all of you inspired, we ve asked some remarkable individuals to share their raw food stories with you. Enjoy! (Today's "My Raw Story" is also a special installment for our Diabetes Awareness Week!)

Let's continue this video cavalcade with a very quickly made video basically peeking inside Karyn's Raw in Chicago. I didn't really have an opportunity to spend a good deal of leisurely time there, as I did with two other Chicago area restaurants, so this video is *very* basic, and not at all thorough in terms of what is offered there. But, if you're not from Chicago and have no other way to see it, perhaps its interesting to take a quick (just 3+ min) look. Here's the video:

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").