Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Jim here... Certainly, we're all familiar with the old saw, "You can lead a horse to water, but you can't make him drink," right ? So often, the life of a raw foodie is perfectly captured by that saying. We are, of course, the ones leading our equine brothers and sisters to the sweet trough of raw foods, just as others coaxed us into the barn for our first drink.

Have You Been Led To This Post ??

So, what is this post It's a big old horse trough to which, if you're a raw foodie, you can lead others. Or, if you're someone unfamiliar with raw foods, and have been sent here by another, what you'll find below is the water. No one can make you drink it. And, please don't be offended at my comparing you to a horse because (1) we're all horses, (2) this is all just my strange opinion, and (3) horses are beautiful, magical beings! Being compared to a horse is a compliment!

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

"Hey there... I know you have a daughter about the same age as mine. Recently a friend at school told [my daughter] about the things animals go through to become our food and it has sickened her to the point where she wants nothing to do with meat except 'maybe' fish sticks.I'm so not against this in any way but my concerns are her eating enough other foods to balance out the vitamins and nutrients she got from meat so that it doesn't affect her health or learning development."

Above is part of a letter Jim received from a Pure Jeevan member. The letter was really three separate questions about the raw food diet in regards to (1) nutrition and development, (2) financial stress, and (3) group living. Since my response was getting quite long, Ive split up the questions and answers. Below is my response to the nutrition and development concern. Tomorrow, Ill address financial stress and group living when eating a raw food diet.


Jim here again... So, instead of Episode 1 of "Know Your Food," we present Episode 0.5, which documents the high drama of launching a video blog. Quite intense, my friends... Recall yesterday's installement -- when we captured the initial moment of inspiration in our library? Well, today's installment is a "confession cam" one, just like you see on every reality TV show ever produced.

The question is: Will we EVER actually launch our nutritional web show? Stay tuned...

The new Vitamix container arrived within two days (they knew we were hard core Vitamix users and put the container in the mail the day we ordered it to replace the broken one). So, what was the first thing we made in our shiny new container (after washing it, of course)? A DELICIOUS coconut smoothie!

Aren't these videos wonderful? Today we have yet another special Raw Spirit interview for you -- the mega-talented Markus Rothkranz. What can I say about Markus? He's a true inspiration, a man who truly lives by his heart and inspires thousands of others on a daily basis. He's actually very tough to interview because he's so interesting and self-actualized, you really just want to hang and chat with him (but then you remember that you're on film and you should probably get back to asking questions that people will appreciate).

Let me take you down,

'cause I'm going to

Strawberry Fields.

Who's been making small changes and feeling a bit brighter lately, since we've been talking about brain health? Today, let's continue focusing on some things we can actively do to minimize our chances of developing memory problems like Dementia or Alzheimer's in the future.

Yesterday we focused on heart-healthy tips to increase brain function (since heart disease seems to be linked with Alzheimer's) and I shared a heart-healthy recipe with you. Today, we'll focus on inflammation.

I thought I'd put another fun week together here at Pure Jeevan while Wendi is away (although, actually, ALL of our weeks are fun-filled here!). This week, I thought I'd discuss herbs, spices, and essential oils. Of course, I can't cover those enormously important (and huge) subjects in-depth over the course of just one week, so I created that little banner (above) so that we can re-use it from time to time.

Herbs are fascinating, aren't they? Sometimes, you don't even consciously know why you use the ones you do but, invariably, there's a reason. Sure, sometimes recipes call for a specific flavor. But, often, there are other reasons as well -- such as to support digestion, or to provide a warming or cooling sensaiton. This type of thing is critical in ayurvedic principles, as we touched on recently on this blog, where the spices could be present for digestive or medicinal purposes, or of course as a preservative.

Last year when I organized a raw food spiritual retreat at an ashram, I met some very lovely people. Two of those individuals were Patty and Denny (you can visit their blog to say hello to them). They were new to gourmet raw foods, so they were enthusiastic learners at the retreat. When they returned home after the blissful weekend, they began using their new raw food knowledge. Here are some excerpts of emails I have received from them since the retreat last year:

Well, you said you're motive in putting on this retreat was simply to pass on this valuable information and to help others; you were very successful where we're concerned - it is no exaggeration to say that you have changed our lives forever.

We've been almost 100% raw since the retreat. ... We're so excited about this new way of eating that we bought a new Vita-Mix. ...We can actually say that this has been our most notable and enjoyable dining experience - ever, in our entire lives! No one would ever put that much work into something if it were just for money; it is obvious that you did it from your heart. We feel blessed to have received such a gift.

Jim here... Of the many lessons 2008 brought to our household, one standout was certainly the importance of having patience. That s because we set some lofty goals, and lofty goals are often vital teachers.

For example, imagine sitting in your living room one day and deciding: "I'm going to scale Mt. Everest."? (For the purposes of this example, imagine also that no political, administrative, or financial restrictions exist to prevent you from doing this immediately if you really wanted to -- things like passports, entry visas, transportation costs, etc.)