Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

Jim here with another installment of Weird Wednesday...

Throughout the year, I go through various phases of fruit preferences. Right now, it's citrus. I eat probably four large grapefruits per day (dark reds). The darker the red the better, IMHO. I can get quite disappointed when the grapefruits are listed as "ruby red" but turn out to be just regular pink ones. I've noticed that the ones I like the most have an orangish tint to them, as though they've been left to ripen on the bush a little too long. Also, the best ones I've had this year have been from Texas. So, find yourself some burnt-looking Texan grapefruits & enjoy the blood-red bitter-sweetness!

In some recent Summertime Raw posts, we've focused on preparing delicious, nutritious raw foods *while* on the go. Today, however, we're doing an outing with all of the prep work done at home -- so no need to pack knives and cutting boards! We're also focusing in on a few seasonal ingredients. You'll see some really tasty uses for mint, and we'll also take a look at some wonderful edible flowers. Here's the video:

Mmmmmmmmm! ?I'm sitting here at my computer eating the Best Organic Fuji Apple Ever. Don't believe me? ?Here's a picture of the apple I'm eating right now:

Looks dee-lish, right? ?(Okay, so maybe it's not the most appetizing pic in the world...) ?Anyway, one interesting thing about this apple is that I bought it (a whole big bag of them, actually) because it was so cheap. (I'm on a relatively tight budget these days.) ?But, if it was so cheap, how could it be so tasty? ?(And organic, too!) Well, that's where the basic law of supply and demand come in. Whenever a crop is at the peak of its season, the supply rises considerably. Instead of the store receiving X number of bushels of apples, they receive 5X or more. So, they slash prices to move that kind of volume.

Jim here... We're at an interesting juncture here at Pure Jeevan. For the moment, we're still living a little more "in the box" than we plan to in the near future. One example of this is my personal excitement about Fridays. Oh, I suppose Fridays will always seem special to me somehow. But after years of the corporate routine, Friday remains the most welcome weekday.

Friday signifies the end of the five-day stretch during which most people do whatever they happen to do to pay the bills, to keep (raw!) food on the table, and a roof over their heads. While I know of and admire many people for whom the work week is generally meaningful and rewarding, I suspect that the majority of people go through it simply for the money. Sure, many "like" their job (or, perhaps more aptly, "don't hate it"), but I have met too few who absolutely love their jobs. (Come to think of it, I've met quite a number who actually do hate their work!)

Some of you have noticed that we've seemed a bit silent, or asleep, here at Pure Jeevan. We haven't abandoned our blog or our readers, though! For the next two weeks, it may continue to look like we are sleeping, but in reality we are doing anything but that! :-)

Here are some pictures of some recent meals we've been testing in our kitchen...

To keep all of you inspired while we are away, we've asked some

remarkable individuals to share their raw food stories with you. Enjoy!

The other day, before grocery shopping, I didn't have a lot of food in the house. When that happens, I usually take a look at what I have and then try to come up with something tasty. It's kind of an art form, to create something out of next to nothing. I think I learned the art from my mother, who had to make things stretch on a very minimal budget.

Here's what I created, and it turned out great!

Next weekend I'll be at the Green Festival in Washington, DC. helping Natural Zing at their vendor booth (I'm completely in love with Natural Zing because of their honest business ethics and commitment to having the highest quality products available---and the president is a truly beautiful individual). My dear friend RawBin will be picking me up next Thursday for a RAWsome weekend and I'll fly back on Monday!

Here's a list of some Green Festival facts from their Web site:

Jim here... When you consider the agricultural and marketplace practices that affect the food we eat (e.g., pesticide use in the fields, widespread irradiation afterward, and the contamination of produce from various sources -- not to mention some of the disturbing potentialities we face in terms of further governmental intervention into the food chain), it leads one to the conclusion that, if we really want to eat the best food ever, growing it yourself is a great solution. It's also cheaper to grow your own and, in my opinion, more fulfilling than purchasing it (if you have the time and space to manage it, that is).

With all of these concerns (and more) in mind, we've launched a new series of interviews called "Know the Growers" in which I'll be interviewing organic farmers around the world on best practices in the field. Initially, we'll be publishing them every few weeks, most likely. Once we sell our home and are "full-time Pure Jeevan karma yogis," we'll be publishing them weekly (along with resuming our daily video series Know Your Food). I'll be publishing these organic farming interview transcripts on NaturalNews.com under their Citizen Journalist program.

Welcome to Pure Jeevan's "Juice-a-Day Jamboree"! You're probably wondering, "What IS Pure Jeevan's Juice-a-Day Jamboree, anyway "? Well, it's simple:? It's an ongoing, informal, loosely organized "event" centered around juicing. Think of it as an interim step between (1) any kind of diet or lifestyle, from SAD to full-on raw, that does not include much regular juice, and (2) an all out juice feast where that's ALL you'd consume for a period of time. Basically, we're saying, "Let's just make this simple and accessible for everyone. Let's just make a goal to simply drink more fresh juice!"

Wendi and I have been thinking a lot about incorporating more juicing into our lives lately (which is something we've done off and on over the years but never stuck with long-term). One thing holding us back from doing it more often is the time requirement. When we juice, it usually takes a half hour or so from start to finish. I know it doesn't seem that complicated, but I suppose it's just the whole process of setting up the juicer, washing and peeling the produce, juicing it, setting the juice aside while we clean the juicer, doling out the juice into glasses, cleaning up the mini-mess that makes, and then sitting down to actually enjoy the juice.

  1. Pure Jeevan Heads Out of Town: Raw Roadtripping Vids to Come!
  2. Fun-Filled Friday: Mono Meals!
  3. Wendi's Health Update: Cooked Food Experiment and Great News!
  4. Looking Ahead: 2010
  5. Makin' It Monday Guest Raw Chef Edition: Kerry Matson Makes Raw Apple Pie
  6. Penni Shelton: Raw Food Community Builder and Supporter!
  7. Greens and Radiation
  8. There's Nothing You Need to See on the News!
  9. Nadi Balance: Lyme Disease and Asking Questions
  10. The Key West Raw Scene: Pure Jeevan Gets Up-Close and Personal with Charlie Wilson!
  11. Rhio in Pittsburgh this Weekend!