Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Welcome to Pure Jeevan's "Juice-a-Day Jamboree"! You're probably wondering, "What IS Pure Jeevan's Juice-a-Day Jamboree, anyway " Well, it's simple: It's an ongoing, informal, loosely organized "event" centered around juicing. Think of it as an interim step between (1) any kind of diet or lifestyle, from SAD to full-on raw, that does not include much regular juice, and (2) an all out juice feast where that's ALL you'd consume for a period of time. Basically, we're saying, "Let's just make this simple and accessible for everyone. Let's just make a goal to simply drink more fresh juice!"

Wendi and I have been thinking a lot about incorporating more juicing into our lives lately (which is something we've done off and on over the years but never stuck with long-term). One thing holding us back from doing it more often is the time requirement. When we juice, it usually takes a half hour or so from start to finish. I know it doesn't seem that complicated, but I suppose it's just the whole process of setting up the juicer, washing and peeling the produce, juicing it, setting the juice aside while we clean the juicer, doling out the juice into glasses, cleaning up the mini-mess that makes, and then sitting down to actually enjoy the juice.

Last night, we watched a movie called Barney's Version which, among many other things, touched on the issue of Alzheimer's (or dementia). (It also touched on the issue of painfully awful movie titles, in my opinion.) But, I have to admit: Movies like that (or, even being around people affected by this) cause me to seriously look at my own life and reflect upon how I might be doing in terms of preventing not just Alzheimer's, but all major diseases.

My grandmother had severe dementia, and we witnessed the full progression of this awful condition for many years. I felt awful for her and readily admit that it scared the hell out of me to know that a formerly sharp, witty human being could end up this way. If you've never been around it, trust me: You do not want this for yourself or anyone.

In a recent post we announced that we were interviewed by Rhio for her Hooked on Raw with Rhio radio show that airs on NY Talk Radio (formerly known as Tribeca Radio). Rhio is an amazingly talented woman; we encourage you to check out her Rhio's Raw Energy site that has a lot of helpful information about the raw and living foods lifestyle.

Rhio talked with us about all of the projects we've been working on. She was particularly fond of the All Raw Directory, but she was also thrilled about our cross-country raw food tour and the raw food publishing company that we'll be starting in the near future. She asked us about our successes with the raw food diet, about our daughter, and so much more. If you have the time, we'd love for you to listen to the interview and let us know what you think! It was our first professional interview and we enjoyed it!

Here's a link to check out interviews that Rhio has conducted: Hooked on Raw with Rhio/NY Talk Radio.

According to Mike Adams of NewsTarget.com:

"Many Florida oranges are actually dipped in an artificial orange dye in order to make them more visually appealing. It's the same dye that's been banned for use in foods because of cancer risk."

Welcome to the very first Take the Time Tuesday entry! What's Take the Time Tuesday, you may ask? Well, it's a time to meet someone special. Each Tuesday we'll introduce you to an individual or business we think might be of interest to you. So, who's in the spotlight for this very first Take the Time Tuesday entry? Pure Jeevan, of course!

Take the Time to Meet...

A few weeks ago, we hosted a Diabetes Awareness week here at Pure Jeevan. This was our contribution to the larger Reversing Diabetes Naturally movement that we blogged about. We wanted to let you know that the package of bonus materials offered to people who purchase the Simply Raw DVD is quite amazing! (See this post for details.) We reviewed all of the materials ourselves, and it's just a ton of great information.

The original deadline for receiving the free bonus materials was the end of April. However, the deadline has been extended through Friday, May 8. So, if you know anyone who has diabetes who could benefit from either the ?Simply Raw? documentary and/or the companion film, ?The Ultimate Enyclopedia of the Raw Food Listyle," simply point them to http://tinyurl.com/pj-diabetes.

Happy Summer Solstice!

Well, it's officially summer here! This time of the year is extra special to us now that we're healthier. Not only is there an abundance of fresh, local organics to eat, but the sun also shows itself to us a lot more (Pittsbugh is ranked as one of the places experiencing the least amount of sunshine per year). The sun actually used to make me feel physically ill (I wrote a bit about that in an earlier post), but ever since I've switched to a raw vegan diet I find myself drawn to the healing sunshine.

Before switching to a raw lifestyle, we used to go on a lot of outings (picnics) and we'd also go camping. I remember a friend voicing concern when my diet was beginning to change to raw foods. She felt I wouldn't be able to go camping anymore and that things like picnics wouldn't be fun for someone eating a raw food diet. She thought I'd need access to a refrigerator in order to keep all my raw foods fresh and a kitchen where I could prepare the delicious foods she had been seeing me eat.

"Hey there... I know you have a daughter about the same age as mine. Recently a friend at school told [my daughter] about the things animals go through to become our food and it has sickened her to the point where she wants nothing to do with meat except 'maybe' fish sticks.I'm so not against this in any way but my concerns are her eating enough other foods to balance out the vitamins and nutrients she got from meat so that it doesn't affect her health or learning development."

Above is part of a letter Jim received from a Pure Jeevan member. The letter was really three separate questions about the raw food diet in regards to (1) nutrition and development, (2) financial stress, and (3) group living. Since my response was getting quite long, Ive split up the questions and answers. Below is my response to the nutrition and development concern. Tomorrow, Ill address financial stress and group living when eating a raw food diet.


Today we talk about ways to lessen one's chances of developing dementia, aside from dietary changes. Other than eliminating foods from our diet that may hinder brain function, or adding foods that enhance brain function, what can we do to keep our minds sharp as we age?

The first action step you can take to keep your mind healthy is to physically exercise the rest of the body. By keeping our limbs and muscles active, we are not only enhancing the flow of oxygen throughout our bodies, we're continually working our brains, as well. Every move you make requires a message from your brain to be sent to your muscles. So, the more you move, the more you're exercising that part of your brain.

We may never fully comprehend the mysteries of life and death. One thing is for certain, however, with both we experience tremendous amounts of emotion.

At this moment, we are experiencing extreme sorrow after the still birth of our niece, Elizabeth Marie. She was named after my mother who died a few years ago. During this period of tremendous grief, we will be spending time with my dear sister and her family, offering our love and support.

At a recent raw food meetup, I was surprised that so many raw foodies aren't aware of the raw almond controversy. Maybe most of our Pure Jeevan family members aren't aware of the fact that most almonds are not raw. It's sad, but very true. In 2006 a mandatory almond pasteurization ruling was created. The rule was passed sometime in 2007, I believe, and since then it's been near impossible to purchase truly raw almonds. Maybe pasteurized almonds don't seem like a big deal to most people.

Raw almonds are alive, yet dormant until they are soaked. Once soaked (or moistened in the springtime rains when outdoors), they sprout to begin growing into almond trees. Once soaked and sprouted, the nutritional content of the nuts change significantly. They are alive and filled with protein and so much more!