Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




What do you do when you spend the night or week-end at someone's house and they're not raw. Do you take your blender and all that

Super question, Joanna!? I'm sure you also have a great answer for this. I think I do, too, but it's probably more complicated than a lot of people would like.For me, the factors that complicate the "travel to non-raw households" issue include, but are not limited to:

Jim here... A little over a month ago, we couldn't contain our excitement about an online contest to win the best job EVER -- living as caretaker of a tropical island in Queensland, Australia, on the Great Barrier Reef for 6 months (and being paid $100k for the task!).

The deadline has come for this and, as we promised, we BOTH applied. My video was the first to be processed. So, we posted a screenshot above, which you can click to go view it (or just click here) -- and also please vote and rate it a 5!!! (I've heard that the rating system can get a little screwy on that site -- that you need to wait for it to load and maybe mouse over the rating part first. But, a 5-star rating would really help, as would the traffic, even if you don't watch the entire video.

Here they are!! Images from the 3-Day Raw Food Spiritual Ashram Retreat! There were more taken by the ashram staff; once they are sent to me, I'll include those, as well.

Page One: Guests

Page Two: Raw Food

In one daily newsletter that Wendi and I subscribe to, there was a discourse recently about being right -- but being right for the wrong reason. I've long been interested in that concept; it's fascinating, when you really think about it -- like getting credit on a test for an answer you guessed at, or knowing how to say something in another language but not knowing what it means. Along those lines, I'd like to share some personal opinion with you.

One of the common pro-raw arguments is that it's a calorie-restrictive diet and thus healthy because it limits our caloric intake (a regimen widely associated with extended lifespans in scientific literature).If you consider that a pound of greens or veggies has about 100 calories (generally speaking) and a pound of fruit has 300-400, imagine the incredible amounts of food you could ingest daily and still be considered calorie-restricted (as compared with the recommended number of calories for your build and lifestyle)!

Above is a quick camera-phone pic I posted to our Facebook group lately. I did talk about making raw parfaits on that page, but want to talk a little more about them today, as it's just the perfect time to be talking about delicious raw parfaits (at least here in America, in any case, where many of the fresh berries you'll probably want are cheap and in season). I'll share a brief story about them, and then share my own basic recipe, and then we'll make some plans for MORE parfait talk really soon, okay?

I'm almost hesitant to talk about raw food parfaits here because, well, if the government found out how unbelievably healthy and ENJOYABLE parfaits are, I'm sure they'd make them illegal. But, I'll take a chance...

At a recent raw food meetup, I was surprised that so many raw foodies aren't aware of the raw almond controversy. Maybe most of our Pure Jeevan family members aren't aware of the fact that most almonds are not raw. It's sad, but very true. In 2006 a mandatory almond pasteurization ruling was created. The rule was passed sometime in 2007, I believe, and since then it's been near impossible to purchase truly raw almonds. Maybe pasteurized almonds don't seem like a big deal to most people.

Raw almonds are alive, yet dormant until they are soaked. Once soaked (or moistened in the springtime rains when outdoors), they sprout to begin growing into almond trees. Once soaked and sprouted, the nutritional content of the nuts change significantly. They are alive and filled with protein and so much more!

Welcome to Makin' It Monday, Guest Raw Chef edition. Today, Dave Sokulski of www.BirchCenter.com and www.FoodUnderFoot.com gets a little silly while making some delicious raw cacao treats! Enjoy the video:

What a fun weekend we'll be having! We leave later today to visit some friends in Virginia. Sweet little Rhia (a niece's daughter) will be turning one year old and there will be a huge party for her. I'll be wearing a sari, there will be lots of Indian food to tempt me back to the cooked side of life (but, never fear, I am strong!), and we'll be staying up very late enjoying the party Saturday evening.



Mohtarama, Wendi, Mamta, Deborah

As promised, here is the picture again of the Mexican meal I created the other day. It will be served at the upcoming 3-Day Raw Food Spiritual Ashram Retreat (only a few spaces left!). Since many of our readers can't make it to the retreat, I said I'd post some of the recipes here in the blog. I hope some of you will try to create the recipes and let me know what you think!

Jim here... Wow, how awesome is it that today's Makin' It Monday falls just one day after Mother's Day -- and that we had ?a very special guest edition ready to post featuring ... ?my awesome mom! ??!!! ?I love my mom so much ... she's the best mom ever! And you'll love watching her demonstrate how to make 100% raw hummus. Mom might be 100% Italian, but she makes a pretty mean 100% Lebanese raw hummus, which is a pretty popular dish in my family. Here's the vid!

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").