Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Hi Everyone. It's Friday... Let's have some fun!? For today's blog entry, I thought I'd post my submission to the recent video contest held by the Vita-Mix company. They were looking for a new spokesperson, and offered a $10,000 prize for the best video. I didn't make the final cut, but did have a good deal of fun making this short video. Hope you like it:

Welcome to Pure Jeevan's "Juice-a-Day Jamboree"! You're probably wondering, "What IS Pure Jeevan's Juice-a-Day Jamboree, anyway "? Well, it's simple:? It's an ongoing, informal, loosely organized "event" centered around juicing. Think of it as an interim step between (1) any kind of diet or lifestyle, from SAD to full-on raw, that does not include much regular juice, and (2) an all out juice feast where that's ALL you'd consume for a period of time. Basically, we're saying, "Let's just make this simple and accessible for everyone. Let's just make a goal to simply drink more fresh juice!"

Wendi and I have been thinking a lot about incorporating more juicing into our lives lately (which is something we've done off and on over the years but never stuck with long-term). One thing holding us back from doing it more often is the time requirement. When we juice, it usually takes a half hour or so from start to finish. I know it doesn't seem that complicated, but I suppose it's just the whole process of setting up the juicer, washing and peeling the produce, juicing it, setting the juice aside while we clean the juicer, doling out the juice into glasses, cleaning up the mini-mess that makes, and then sitting down to actually enjoy the juice.

One reason I keep going on and on lately about raw desserts and raw ice creams is best conveyed with an example. ?Here are the ingredients in Cool Whip, a commonly available whipped topping:

  • water
  • hydrogenated vegetable oil (coconut and palm kernel oils)
  • high fructose corn syrup
  • corn syrup
  • skim milk
  • light cream
  • less than 2% of:
  • sodium caseinate
  • natural and artificial flavors
  • xanthan and guar gums
  • polysorbate 60
  • sorbitan monostearate
  • beta carotene (color)

Wow, I had a chemistry set in 5th grade that had a lot of things that sounded like some of those items. It's actually mind-boggling to envision the industrial processes necessary to produce everything on that list -- not that it's entirely possible to do so. After all, among the list of ingredients are "natural and artificial flavors." Ever wonder what, exactly, those are?

Jim here... We've always been fans of the Simply Raw people -- or, as I call them, the "Reversing Diabetes Naturally" people. Or ... are they the "Raw for Thirty" people? Seriously, they should probably settle on one name, don't you think? In any case, they emailed us again lately to let us know about a new video promotion they're doing, in which they'll be sharing some great videos from Morgan "Super Size Me" Spurlock, David "Avocado" Wolfe, Mike "Natural News" Adams, and Dr. Joel Fuhrman. (Sorry, I don't have a nickname for Dr. Fuhrman yet.) I haven't yet seen the videos, but I'll be checking them out ASAP to hear what these gents have to say in order to further awareness about this important topic. Here's the link:

>>> http://tinyurl.com/SimplyRawVids

We'd like to welcome the RawFoodRightNow blog readers to our Pure Jeevan blog! We are a new blog (started earlier this month), so we are thrilled that you have already found us and have taken the time to come and meet us!

Our blog is focused on a holistic look at living life as a raw food vegan (we have a holisitc raw-focused newsletter, too). We write posts that cover the body, mind, spirit, and emotions--as well as just random talk straight from our hearts to the blog page.

We update at least five times per week because we have daily blog features (Makin' It Monday, where we share raw recipes we are making; Take the Time Tuesday, where we introduce people or businesses we think may interest you; Weird Wednesay, where Jim shares observations about strange things; Thankful Thursday, where we share what we are thankful for and ask you to share, as well; and Fun-Filled Friday, where we tell you what fun things we have planned for our weekend).

I like this "travelogue" format, so let's continue! Here's Wendi's comments from their adventures in San Luis Obispo, checking out the raw vibes along the CA Central Coast!

After a very active visit in the San Francisco / Berkeley area, we headed down the coast to San Luis Obispo, CA. There's a pretty active raw food meetup there and we were asked to stop in their town to give a talk to their group.

It was a nice drive south, but the sun is a bit brighter than we're used to (especially when driving long distances). When we arrived in the town, we were overcome by the beauty of the place. It's one of the most beautiful places we've seen in California, so far!

To keep all of you inspired while we are away, we've asked some

remarkable individuals to share their raw food stories with you. Enjoy!

A few years ago, my dear friend Melissa and I decided to split the cost and order a raw food home study course (then known as The Dr. Ann Wigmore Program).Let me tell you, this was not a cheap program that we purchased, but at that time there wasn't as much free information available on the Internet like we now have.

Was it worth the cost? Well, kind of. Since we had both been reading and learning so much about raw foods (she had actually been raw for a long time many years before), much of the information wasn't new to us. However, if someone was newly learning about raw foods, the program would probably have been fantastic. The quality of the materials we received wasn't great (photocopies of photocopies that were sometimes difficult to read, and some videos that were blurry or difficult to hear), but at least we had a lot of information at our fingertips.

For many people, a change in diet is largely a mental issue. You *decide* that you're going to do something different, and then commit to it. You may shop a little differently than before, but quite often that is the extent of any action taken (other than preparing and eating the new foods rather than the old ones).For many, the commitment aspect is the trickiest part. ?Books could be written on this subject alone (and we're sure we've discussed this at length here on the blog).

Today we want to share a super-easy tip to help with the commitment side of this: Keep your fruits and vegetables VISIBLE.

I thought I'd share some recent pictures with all of you. Let me know what you think!?



Carob Peppermint Hearts

This is a recipe I created to take the place of a packaged raw cacao dessert that Jim loves. I don't like to eat cacao, because it disturbs my heart, so I use carob. A new raw friend asked for a recipe for this dessert, because she loved it so much, but I don't have one. I dump walnuts, coconut, agave, and peppermint oil into the food processor and mix until it's a consistency that can stick together. For Valentine's Day I shaped the mixture into hearts. Sweet!?

Jim here... "Do I Need to Eat a Certain Percentage of Raw Foods to Call Myself a Raw Foodist " This seems to be a common question among some people interested in pursuing a raw and living foods lifestyle. I fielded such a question recently online, and thought I'd recap my own answer here, somewhat edited for enhanced clarity:

I know what raw foodism means. And, if you're here, you probably do to, or at least you're interested in it and know the basics. But, to the mainstream population, raw is absolutely unheard of, totally out of the box -- relatively speaking. So, let's begin by taking a look at who in the world has potentially heard of RAW. Let's start more broadly and then hone in.