Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Okay, we promise that, once the "Know Your Food" series normalizes (hopefully by next week), we'll be posting daily 3- to 4-minute segments, not these gargantuan bandwidth- and free-time-hogs! But, it's a decent 8 minutes of solid entertainment (kind of/sort of). So, hope you enjoy. We call this "Episode 1 (sort of)." You'll see why. Includes a few bonus minutes of discussion on goals & synchronicity.

As you saw, we didn't air the entire APPLE show. So, a few notes are in order:

Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.

In some wonderfully literary sense, there must be some kind of unique metaphor that could be constructed around the process by which cabbage turns to kimchi. Personal growth is not always easy, as any success technologist will surely tell you; ?there's a lot of doubt and oozing and off-gassing involved -- and yet, the final product is surprisingly pleasing to the palate.

Yes, it's time for us to update you on our first-ever kimchi experiment. If you want the short version:? I believe we have been successful! For those of you with a few more minutes, I'll share some of the lurid details. Highlights of our experiment included:

I'm still doing my nine-day mono meals for Navratri. Since it's Makin' It Monday, instead of actually makin' a recipe, I'm dreamin' about it! After talking with my sweet friend Melissa, I thought I wanted to eat spinach pie when I end my mono meals. She was talking about it, shared how she was going to create it, and my mind was filling with the image of spinach pie, the smell and taste of it, and I wanted it right then.But, we don't have any spinach in the house right now. Since I end my mono meals after tomorrow's lunch, and don't have time to buy spinach at the food co-op, I decided to dream some more about what I'll be eating for tomorrow's dinner.

Then it came to me. I want beet pasta! Not just any beet pasta, but beet pasta topped with a creamy alfredo sauce! I picture it in my mind; I can imagine the taste of it, the texture, and it's so delicious. I think I want something green with it, too. Perhaps I'll start with a small salad. Ooh! Yes, that's what I'll do!

I was just thinking about a particular phenomenon, but don't know what to call it. This is something I used to notice mostly after watching movies, although it's something that happens all the time in life -- and I think it does in fact relate to diet, so I'll share. Here it is:

Ever leave a theater after viewing a particularly uplifting film Recall what it's like for a moment. You walk outside, maybe with friends or family, still filled with that magical feeling of having visited another world, or having been moved beyond words, or being filled with inspiration. There's a glow about you, and the air seems sweeter as you stroll out to your car, absolutely care-free. You spin around as you walk, laughing with your friends, joking and hugging each other, engaging in imaginative conversation all the way home -- and the spell lasts for a good long time thereafter. Oh, I love, love, love great movies!!!

Before we run this blog entry, let me first announce one awesome thing:? Wendi and Kdcat are back home now!!? Yep, the trip is now officially over, and was a HUGE success. Not only did our fearless raw travelers identify Pure Jeevan's soon-to-be new home town -- Portland, Oregon! -- but Wendi and KDcat also met and made friends with hundreds of people from around the country. I'm sure Wendi will be back here on the blog with overall reflections and so forth soon. However, the trip generated so much content that it's going to take a while to catch up!? So, let's pick up with the travel narrative where we last left off. As you may recall, the girls were leaving San Luis Obispo and heading into sunny Los Angeles! Let's see what Wendi had to say, again with her travelogue:

Wow, it's finally looking like CA with all the palm trees! After hitting and dealing with some major traffic of a large city, we arrived to the warmest welcome at the home of Debbie Young (of DebbieDoesRaw) -- a decorative greeting waiting on the door, gift bags handed to us as we walked inside, loving hugs and smiles, and the most amazing raw meal ever (samosas!, chai, pineapple lassi, mango chutney, tamarind chutney, biscotti cookies), and a snack basket waiting in our private apartment! At this stop, we were totally spoiled by Debbie and her beautiful family!

This is one of the stops I was really looking forward to, because Debbie and I have been online friends for a long time. We were able to spend a short amount of time together at the Raw Spirit Festival in 2008, and I loved her and wanted to spend more time with her and meet her lovely family in person (including their adorable dog, Malcolm).

April 12, 2008

Today we are doing some Spring cleaning and getting rid of stuff that has been collecting that we don t really need or use. I just finished the bananas (eight of them) and later I ll start eating the oranges that we have. I have plenty of oranges to get me through the day and into tomorrow until we go shopping. I m hopeful that there will be cantaloupes at the food co-op tomorrow. It would be fun to have a cantaloupe day!

How many days do I have left? I guess three? Overall, it hasn t really been all that difficult.

I'm fairly sure that we've covered how to *open* a young coconut (also known as a Thai coconut). It seems like each raw food site has a video and/or article about that. I think it's actually a commandment in the Official Raw Foodism Bylaws somewhere: "Thou shalt show everyone how to open a coconut."

But *selecting* them... that's something that's not often covered in-depth. It's an advanced topic -- super-advanced, even. So, are you ready to learn the secrets?

"My biggest problems are starches... I grew up with them so they are emotional comfort foods."

Well, it's great that you already understand that your desire for starches is mostly coming from an emotional connection with those foods. You're already much more aware of your body and its cravings than many others who are trying to lose weight.

If you have a strong connection with starches, then go ahead and eat them in the beginning of your journey to better health. Simply start by adding more and more fresh, raw, water-rich fruits and vegetables. The more you consume healthy fruits and vegetables, the more your body will begin to crave them (no kidding!! You will actually one day crave a salad as much as you're craving starches right now!).

This video is nearly 10 minutes long (sorry, we'll aim for shorter ones in the future), but shows a full process for making a delicious, spicy nut dip. From there, we show two options for making the sandwich -- one using dehydrated raw bread, another using lettuce as the wrapper. I wanted to add that the packaged raw bread used herein is from Love Force, a great company that has provided sponsorship support to Pure Jeevan in the past. Here's a link to their site in case you're interested acquiring some of their bread or finding out where it's sold. (It's very good, as are their raw organic energy bars!)

We don't always announce birthdays of friends and family here. But this particular individual is an integral part of the raw food community and we want you all to meet her!

Today is the birthday of the radiantly beautiful Penni Shelton! For those of you who don't know Penni, she's an incredible woman; she's got a heart of gold and is filled with love and compassion. She has been a loving friend of Wendi and member of the Pure Jeevan family for a very long time.