Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Rita Romano, author of the widely available book Dining in the Raw and executive chef for many years at the Hippocrates Health Institute, is a true pioneer of the raw movement. We were thrilled to have the opportunity to visit with her and her two lovely Boston Terriers, Angel and Oreo. Here's PART TWO of our talk with her:

Pardon the video quality there. A.J. and I shot that video at night and, although it looked decent on the camera's preview screen, the actual video came out almost totally black!? However, with a bit of video processing, we were able to salvage it. It's not optimal video, but it's at least watchable (and, hey, also conveys a little of that nighttime festival feeling).

A quick note about veganism before I share some additional info... As we've stated here many times, Pure Jeevan advocates a raw vegan lifestyle. What do we intend that to mean, exactly? Well, strictly speaking, veganism excludes all animal products, both in terms of diet and lifestyle.

Jim here... I'd like to mainly talk about organics today, but thought I'd wrap that subject into a longer, rather quirky piece on ranking produce on some sort of a scale that would indicate how awesome (or awful) it is. See what you think...

Have you ever thought of arranging produce into a sort of "heirarchy of quality"? Well, I'm not going to attempt to do that here, but I would like to discuss the concept for a moment in order to at least explain what I'm getting at. While I've not yet attempted to do this exercise, I nonetheless occasionally envision a large chart or something that conveys my feelings about how I personally rank the quality of fruits and vegetables I put into my body. This all probably sounds vague, so let me share some examples.

To help keep all of you inspired, we ve asked some

remarkable individuals to share their raw food stories with you. Enjoy!

Jim here... Anyone else like a good funky beat ? Who's familiar with Kool & the Gang's 1973 classic, "Jungle Boogie"? Surely a lot of people know that awesome tune. If you do, recall some of the main lyrics: "Get Down Get Down, Get Down Get Down!" That's the tune I want you to keep in mind as you read this post. Hear the drums, the bassline, the electric guitar, the horn section, the voices, the phrasing, the overall dynamics of that distinctive groove. Consider how magically it all comes together.

So, Wendi called me this morning and said, "Why don't you put a blog post up about your new challenge "

Recently, we were asked how to balance meals when one individual is an under-weight-open-to-raw-semi-carnivore and the other is overweight and feels the need to be on a raw food diet to lose weight and regain health.

Many of you reading this will agree: It's wonderful that the partner is open to the raw food diet! That's going to make life so much easier. Many on the raw food path lack a supportive partner, and that's an issue we've discussed in the past here on the blog and will continue to address in the future.

One reason I keep going on and on lately about raw desserts and raw ice creams is best conveyed with an example. ?Here are the ingredients in Cool Whip, a commonly available whipped topping:

  • water
  • hydrogenated vegetable oil (coconut and palm kernel oils)
  • high fructose corn syrup
  • corn syrup
  • skim milk
  • light cream
  • less than 2% of:
  • sodium caseinate
  • natural and artificial flavors
  • xanthan and guar gums
  • polysorbate 60
  • sorbitan monostearate
  • beta carotene (color)

Wow, I had a chemistry set in 5th grade that had a lot of things that sounded like some of those items. It's actually mind-boggling to envision the industrial processes necessary to produce everything on that list -- not that it's entirely possible to do so. After all, among the list of ingredients are "natural and artificial flavors." Ever wonder what, exactly, those are?

To help keep all of you inspired, we ve asked some

remarkable individuals to share their raw food stories with you. Enjoy!

On this page, we'd like to share some information about vegetable juicers. There are a number of different kinds, and we'll try to offer some background on many of the leading ones. We're affiliates for some, so if you're in the market for one of the ones we discuss, please follow the links we provide (or click the juicer pics) and you'll help support Pure Jeevan. But, either way, we certainly encourage you to consume fresh, delicious, nourishing veggie juices regularly!

The Jay Kordich Juicer -- The PowerGrind

The PowerGrind Pro is a juicer put out by Jay Kordich, commonly known as the "father of juicing" by many in the raw food / living food world. In fact, our very first juicer was a "JuiceMan" model, purchased back in the early 1990s! But this is an entirely new machine, retooled from the ground up recently. At $289, it's a fairly high-end juicer (as compared with, say, department store models). However, it's certainly got the power and features to back up that level of investment. ?Head on over to the Jay Kordich web site for full details on the latest models.

The Hurom Slow Juicer

A year or two ago, when we still lived in Pittsburgh, we hosted the Monarch's (Matt & Angela) during one of their speaking tours. I remember Angela firing up their juicer in the morning and I thought (or possibly even said), "Wow, your juicer is broken!" I swore that something was wrong because it didn't sound like anything I'd heard before. But they then told us about what was then the newest juicer on the market -- the Hurom Slow juicer. It's garnered a lot of positive testimonials over the past few years, from quite a lot of juicing enthusiasts. While many of the features are nice, we imagine the the most important potential benefit would be the slower speed, which theoretically means less oxidation, less processing, and thus healthier juice. If we were in the market today, I've no doubt we'd try one of these, too (even at $359)! These juicers are available through our good friends at Natural Zing!

Here's an older post, from August 2008, about modifying one's diet to experiment with attaining even greater health. ?I know the before/after pics, alone, are inspirational enough to live a raw vegan lifestyle!

*blows kisses to everyone*

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Here's the next component in our raw taco recipe -- the guacamole. This is Wendi's favorite component! Enjoy!!!